Overall Satisfaction with Vidyard
We mainly use Vidyard in marketing to host, publish, and analyze marketing videos. The integration with HubSpot makes it easy to add videos to our landing pages, web pages, and blog posts. It's also easy to post videos to social media. We are a video company so we're familiar with hosting the bulk of our content in other places but Vidyard is helpful in that we can really dig into the data: we can see which videos are watched the most, by who, how long for and so on. It's also useful to be able to gate videos or add calls to action.
- Data: being able to see who watched the video, for how long, where they live, and how these things change over time is incredibly useful.
- Interactivity: being able to gate videos or add a call to action in one central place is great.
- Easy hosting: once a video is uploaded to Vidyard you can post it in multiple channels but make changes in one central place, so it makes it very easy to keep track of assets.
- There could be clearer, in-app walk-throughs of how to add events to videos.
- A notification setting for when a viewer fills in a form or similar
- Email embed is a little rudimentary: it would be nice if you could choose to have a gif rather than just a still and if it was possible to adjust the size etc.
- Being able to drill down into the effectiveness of video content: we know which types of videos to allocate budget to
- Data capture and notifications could be improved to ensure leads don't fall through the cracks
Customer support at Vidyard has always been good. When I first looked into the product, the salesperson took a consultative approach that allowed me to see how Vidyard would benefit our specific use case. Since coming on board, the customer service team has been quick to respond if I have any questions.
We use Kaltura to host the bulk of our videos on our website (not our marketing videos) so we considered using it for marketing too. However, the ability to add events to videos and dig deeper into data isn't there. We have also used free platforms to host videos but the same issues arise there too.
I think it's most effective for marketing: this is because it takes some time to understand the features before using Vidyard and then some more time to go back and dig into the data. I feel that our sales team is likely to see this as too much of a list, whilst marketing would be more likely to spend more time there.