Annex Cloud Loyalty Experience Platform vs. Antavo AI Loyalty Cloud

Annex Loyalty Cloud is a SAP partner product and part of the SAP CX portfolio which provides great possibilities to use it in your SAP CX ecosystem. Integrations can be hard to set up out-of-the-box, but once done unleash the real power of the combination of a Loyalty and for instance, Marketing Cloud.

Incentivized

If you are looking for a platform to host and run your loyalty program through, Antavo is the best out there. The mechanics and customer journey options available with front end support is unmatched. The options for digital wallet for wallet messaging has allowed for a new channel for customer relationships

• Tiered program
• Custom point earning actions
• Point multipliers
• Integration with other vendors

Incentivized

• Antavo is a platform easy to use, accessible even for those with limited technical expertise or little experience.
• Antavo offers seamless integration with other systems.
• Antavo has the possibility to create and manage different types of rewards and challenges to engage users.
• Antavo has the possibility to work across two separate environments - test and production - providing a safe space for experimentation and development without impacting the live system.

Incentivized

• Native integrations with other systems
• Flexibility in rewards program
• Configuration options of Loyalty

Incentivized

• The onboarding process could have been a bit better with some delays and some integrations taking longer than expected
• Not enough engagement after the initial launch of the loyalty program for a few months (it got better in the end).

Some areas, such as workflow configuration, can be difficult to load. We would love to see more B2B-specific enhancements

Incentivized

Customer support is not well organised and you can make many efforts to get the resolution. For email or phone support you have to have the patience to deal with the support team, also if you submit a query the responding time is usually high.

Incentivized

Annex Cloud Customer Loyalty Platform is the first full-featured loyalty vendor I've worked with.

Incentivized

The integration between Antavo and Bloomreach is out of the box.

• Increase of 30 % in loyalty members
• Increase of 15% store visits
• Increased spending

Incentivized

• Loyalty members’ AOV in 2023 was more than twice than AOV of not loyalty members
• Antavo has positively impacted our overall business objectives by enhancing customer retention over years.
• Antavo made possible increasing engagement through loyalty challenges and rewards.

Incentivized