Annex Cloud Loyalty Experience Platform vs. Antavo Enterprise Loyalty Cloud

Annex Loyalty Cloud is a SAP partner product and part of the SAP CX portfolio which provides great possibilities to use it in your SAP CX ecosystem. Integrations can be hard to set up out-of-the-box, but once done unleash the real power of the combination of a Loyalty and for instance, Marketing Cloud.

Incentivized

One specific scenario where Antavo proved to be well-suited was the activation of a challenge where customers earned bonus loyalty points if they used a specific gift card for a purchase on the website. This feature was implemented smoothly and effectively boosted customer engagement. On the other hand, a scenario where Antavo fell short was during an export of the entire customer database (2.5 million users), aggregated by levels (4 levels) with details of points that had expired over the course of the year. The extraction process for these data, even after months, was never completed.

Incentivized

• Tiered program
• Custom point earning actions
• Point multipliers
• Integration with other vendors

Incentivized

• The technology that makes sense our innovative loyalty program.
• -The company's constant evolution improving their features and releasing new ones.
• -Great customer support.

• Native integrations with other systems
• Flexibility in rewards program
• Configuration options of Loyalty

Incentivized

• Workflow function difficult to use
• More B2B functionality
• Dashboards

Incentivized

Overall usability is very satisfying and it is a good systematic user experience, all the systems having some issues so it is also having issues in the system. But it makes some of our campaigns easily manageable and you can get the best return on investment on our campaigns. It is also very easy to manage too.

Incentivized

Customer support is not well organised and you can make many efforts to get the resolution. For email or phone support you have to have the patience to deal with the support team, also if you submit a query the responding time is usually high.

Incentivized

Annex Cloud Customer Loyalty Platform is the first full-featured loyalty vendor I've worked with.

Incentivized

• Increase of 30 % in loyalty members
• Increase of 15% store visits
• Increased spending

Incentivized

• Loyalty members’ AOV in 2023 was more than twice than AOV of not loyalty members
• Antavo has positively impacted our overall business objectives by enhancing customer retention over years.
• Antavo made possible increasing engagement through loyalty challenges and rewards.

Incentivized