Antavo AI Loyalty Cloud vs. TrueLoyal

If you are looking for a platform to host and run your loyalty program through, Antavo is the best out there. The mechanics and customer journey options available with front end support is unmatched. The options for digital wallet for wallet messaging has allowed for a new channel for customer relationships

Zinrelo is the perfect platform to reward frequent buyers, achieve larger AOV’s, and encourage your customers to become your marketing team. Because Zinrelo was not appropriate for our B2B relationships, direct integration with our e-commerce platforms would have allowed us to restrict its use to only eligible customers via the e-commerce customer type.

Incentivized

• Antavo is a platform easy to use, accessible even for those with limited technical expertise or little experience.
• Antavo offers seamless integration with other systems.
• Antavo has the possibility to create and manage different types of rewards and challenges to engage users.
• Antavo has the possibility to work across two separate environments - test and production - providing a safe space for experimentation and development without impacting the live system.

Incentivized

• Customer service is fantastic.
• They are always asking for feedback, so that they can understand what is working well for us, and what isn't working well.
• They are pro-active and frequently offer suggestions to us, for promotions that they think would be worthwhile, and help us to keep shoppers coming back.

Incentivized

• The onboarding process could have been a bit better with some delays and some integrations taking longer than expected
• Not enough engagement after the initial launch of the loyalty program for a few months (it got better in the end).

• Though perfectly functional, Zinrelo’s interface seems slightly dated and could use a visual update.
• Zinrelo should develop direct integrations with BigCommerce and NetSuite, so all Zinrelo account management can be handled within those platforms.
• Zinrelo should allow for custom reasons for the addition of points. Sometimes the the established reasons do not address the situation, and the flexibility to add custom reasons with reduce or eliminate the need to add notes to transactions.

Incentivized

Some areas, such as workflow configuration, can be difficult to load. We would love to see more B2B-specific enhancements

Incentivized

Customer support is not well organised and you can make many efforts to get the resolution. For email or phone support you have to have the patience to deal with the support team, also if you submit a query the responding time is usually high.

Incentivized

The integration between Antavo and Bloomreach is out of the box.

We also looked at SweetTooth, prior to choosing Zinrelo. Zinrelo had a much smoother integration with our Netsuite System, however.

Incentivized

• Loyalty members’ AOV in 2023 was more than twice than AOV of not loyalty members
• Antavo has positively impacted our overall business objectives by enhancing customer retention over years.
• Antavo made possible increasing engagement through loyalty challenges and rewards.

Incentivized

• Increased customer retention.
• Increased average order value.

Incentivized