Apache HTTP Server vs. NGINX vs. Shape Software

As I mentioned earlier, the Apache HTTP Server has a small disadvantage compared to the competition (NGINX) in terms of performance. If you run websites that really have a lot of visitors, NGINX might be the better alternative.

On the other hand, the Apache HTTP Server is open source and free. Further functionalities can be activated via modules. The documentation is really excellent.

Incentivized

Nginx is well-suited for any web server scenarios, such as web applications, backend or reverse proxy for both application and HTTP requests, and distribution. It is less appropriate for Windows-based applications that run directly on a Windows Server host. In any case, it is very easy to manage, through separate conf files for each application or site you want to host with it.

Incentivized

Shape Software is well suited when using "mainstream" ad platforms that have robust integrations. It also works well when budgets are set less frequently and are allowed to run unchanged for a set period of time. Shape Software gets less accurate when frequent budget changes need to be made and when using ad platforms with little to no support built into Shape Software.

• Street Cred: Apache Web Server is the Founder for all of Apache Foundation's other projects. Without the Web Server, Apache Foundation would look very different. That being said, they have done a good job of maintaining the code base, and keeping a lot of what makes Apache so special
• Stability: Apache is rock-solid. While no software is perfect, Apache can parse your web sources quickly and cleanly.
• Flexibility: Need to startup your own Webpage? Done. Wordpress? Yup. REST Endpoint? Check. Honeypot? Absolutely.

Incentivized

• Very low memory usage. Can handle many more connections than alternatives (like Apache HTTPD) due to low overhead. (event-based architecture).
• Great at serving static content.
• Scales very well. Easy to host multiple Nginx servers to promote high availability.
• Open-Source (no cost)!

Incentivized

• Platform integrations
• Pacing accuracy
• Automated notifications

• The default configurations which comes with Apache server needs to get optimized for performance and security with every new installation as these defaults are not recommended to push on the production environment directly.
• Security options and advanced configurations are not easy to set up and require an additional level of expertise.
• Admin frontend GUI could be improved to a great extent to match with other enterprise tools available to serve similar requirements.

Incentivized

• Customer support can be strangely condescending, perhaps it's a language issue?
• I find it a little weird how the release versions used for Nginx+ aren't the same as for open source version. It can be very confusing to determine the cross-compatibility of modules, etc., because of this.
• It seems like some (most?) modules on their own site are ancient and no longer supported, so their documentation in this area needs work.
• It's difficult to navigate between nginx.com commercial site and customer support. They need to be integrated together.
• I'd love to see more work done on nginx+ monitoring without requiring logging every request. I understand that many statistics can only be derived from logs, but plenty should work without that. Logging is not an option in many environments.

• Automated budget pacing could be more sophisticated - it tends to conflict with platform best-practices in my opinion.
• Integration with LinkedIn leads would give more accurate picture of conversion volume I believe.
• More customizable alerts

Great value for the product

Incentivized

This tool is really easy to use and configure. Consumes very less system resources. It is highly modular and configurable. You can easily use it with other tools like certbot for SSLs. You can configure basic security with configuration and headers

Incentivized

Shape Software is very easy to set up and use. The core functions and features require little explanation. The options and settings are easy to find and the capabilities of the platform are apparent to the user after just a few minutes of use.

I give this rating because there is so much Apache documentation and information on the web that you can literally do anything. This has to do with the fact that there is a huge Open Source community that is beyond mature and perhaps one of the most helpful to be found. The only thing that should hold anyone back from anything is that they can not read. RTFM, my friend. And I must say that the manual is excellent.

Incentivized

Community support is great, and they've also had a presence at conferences. Overall, there is no shortage of documentation and community support. We're currently using it to serve up some WordPress sites, and configuring NGINX for this purpose is well documented.

Incentivized

I never had the need or opportunity to work with support.

I has a lot more features, except that IIS is more integrated in a Windows environment. But now with .net core also possible from Apache it would work anywhere really. Only in a full Windows environment where full integration is needed I would chose to go for IIS. Otherwise Apache it is.

Incentivized

I have found that [NGINX] seems to perform better throughout the years with less issues although I've used Apache more. I would definitely recommend [NGINX] for any high volume site and I've seen this to usually be the case from most provided web hosts who will pick [NGINX] over alternatives

Incentivized

Shape Software is very user-friendly and easy to set up. The controls and settings are very straightforward and the core functions (onboarding new accounts, creating new budgets, managing budgets, etc) are easily understood. The customizable alerts and budget intervals provide modularity for different situations and provide significant peace-of-mind. The automations are less impressive in that they generally conflict with ad platform automation in my opinion. Automated bidding and budgeting is hindered by third-party automations like Shape Software and the performance Shape Software features provide doesn't justify forgoing that technology in the ad platforms in my opinion.

• Works as intended, so it's less to worry about.
• Works great on elastic environments (like EC2).
• As an Open Source project, you can get support for almost any problem you can have.
• Configuration files, while powerful, can be tricky to dominate for some.

Incentivized

• By using Nginx, we can host multiple web services on a single server, keeping our infrastructure costs lower.
• Nginx maintains our HTTPS connections, allowing us to keep our promise to our customers that their data is safe in transit.
• Due to Nginx's extremely low failure rate, our web addresses always return something meaningful, even when individual services go down. In sense, this means we are "always online" and allows us to maintain brand and support our customers even in the face of catastrophe.

Incentivized

• Reliable protection against overspend
• Precise budget control
• Cross-platform visibility