Apollo.io vs. D&B Optimizer

I've had an overall great experience with Apollo.io. It allows me to reach out to my ideal customer profile at scale while being able to customise my messaging and workflow. It's also extremely easy to keep track of which leads are warm, not interested and ones to nurture. I also find it extremely useful for lead sourcing - There's a lot of filters I can use to make my list as granular as possible.

Incentivized

NetProspex is particularly well suited to help your organization keep up an accurate database. It helps to use the NetProspex tools at least once a quarter to help maintain accuracy. It also helps to fill in any incomplete records that could slow down your business process, and it eliminates barriers during the sales funnel.

Incentivized

• Sequencing automated email campaigns for outbound prospecting (BD Function).
• Integrating with Sales Navigator to help me find emails/phone #' numbers/"add to sequence" while prospecting. It's easy and seamless to find & then load contacts into Cadences.
• Integration with Salesforce is a huge plus. Allows me to not worry about logging anything, but the executive team can see my activity & what is going on (emails going out, responses I get, etc.).
• The analytics on the outreach data is always helpful as well (open rates, click rates, etc.).

Incentivized

• Update and correct data.
• Integrate with your sales and marketing automation systems.
• Help maintain updated records.

Incentivized

• Credit usage is not always clear, we've done actions and then been surprised by the credit usage, so having more clarity on this BEFORE the credits are used up would be great.
• LinkedIn steps are not ideal, there's no automation and does nothing to speed up or help with that step, this really is an email platform, not for social media.

Incentivized

• Sometimes missing records

Incentivized

Generally quite a reliable tool with decent data quality/availability. Pricing works well for our team and our use case

Incentivized

It is easy to use. The UI has enough options to learn, with advanced documentation and support. The customer service is quick to respond and assists with information in real time. The UI has different segments for each feature which makes it easy to use.

Settings are easy to change as per preferred requirements

Incentivized

The team wants to solve probelms, but we are finding that they don't know how to solve the more technical issues quickly. I suspect that they don't have a mature process for escalations, and they don't have a usable knowledge base article repository. They seems to push emails around to let us know that people are working on the issues to find solutions, but this takes weeks and oftentimes still leaves us without a resolution.

Incentivized

Apollo.io has all features of prospecting, outreach automation including email sequences, campaign tracking, lead scoring, and analytics in one interface which enables sales persons to manage their entire sales funnel without having any other extra tool. Another benefit is for pricing related which has been understand from our management team.

Incentivized

We used Zoominfo before to help search for new leads, or leads similar to ones that were already in our database. We've found that Zoominfo may have had more records overall, but their data was not as accurate. We were also looking for a tool that could help evaluate our current leads on a more regular basis, something which Zoominfo could not provide.

Incentivized

• It provides more opportunities to gather more clients.
• It gives more results and better results in targeting our sales.
• It is a more effective way to provide information to a large number of potential clients about the events/ projects the company is offering.

Incentivized

• We save time and money having sales people trying to complete and update records.

Incentivized