Apollo.io vs. lemlist

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Apollo.io
Score 8.5 out of 10
N/A
Apollo is a sales platform that helps revenue teams find and engage leads, automate outreach, manage deals, and enrich data.
$59
per month per user
lemlist
Score 8.5 out of 10
N/A
lemlist is an outreach platform that helps to start conversations that get replies from prospects. Sales teams of all sizes, startups, lead gen agencies, and entrepreneurs can use lemlist to grow relationships with their customers.
$59
per month per seat
Pricing
Apollo.iolemlist
Editions & Modules
Basic
$59
per month per user
Professional
$99
per month per user
Organization
$1,188
per year per user
Email outreach
$59
per month per seat
Sales engagement
$99
per month per seat
Outbound agency
Custom Quote
Offerings
Pricing Offerings
Apollo.iolemlist
Free Trial
YesYes
Free/Freemium Version
YesNo
Premium Consulting/Integration Services
YesNo
Entry-level Setup FeeOptionalNo setup fee
Additional Details20% discount for annual billing on the Basic and Professional plans.
More Pricing Information
Community Pulse
Apollo.iolemlist
Considered Both Products
Apollo.io
Chose Apollo.io
I just did the trial so this question in not relevant.
lemlist
Chose lemlist
We switched because lemlist was something that our manager had used in the past in his last org. and he recommended us to go for a trial version to make the final decision of which services we want to use. Lemlist was equally good and was a cheaper alternative, as we are a …
Chose lemlist
lemlist has elite UX/UI, better deliverability, and the best customer support when compared to the competition
Features
Apollo.iolemlist
Prospecting
Comparison of Prospecting features of Product A and Product B
Apollo.io
8.2
143 Ratings
5% above category average
lemlist
-
Ratings
Advanced search8.3140 Ratings00 Ratings
Identification of new leads8.3142 Ratings00 Ratings
List quality8.0142 Ratings00 Ratings
List upload/download8.5133 Ratings00 Ratings
Ideal customer targeting7.9140 Ratings00 Ratings
Load time/data access8.4141 Ratings00 Ratings
Sales Intelligence Data Standards
Comparison of Sales Intelligence Data Standards features of Product A and Product B
Apollo.io
8.2
141 Ratings
5% above category average
lemlist
-
Ratings
Contact information8.2141 Ratings00 Ratings
Company information8.3141 Ratings00 Ratings
Industry information8.0139 Ratings00 Ratings
Data Augmentation & Lead Qualification
Comparison of Data Augmentation & Lead Qualification features of Product A and Product B
Apollo.io
7.9
139 Ratings
6% above category average
lemlist
-
Ratings
Lead qualification process7.7128 Ratings00 Ratings
Smart lists and recommendations7.7127 Ratings00 Ratings
Salesforce integration8.780 Ratings00 Ratings
Company/business profiles8.0134 Ratings00 Ratings
Alerts and reminders7.7117 Ratings00 Ratings
Data hygiene7.5134 Ratings00 Ratings
Automatic data refresh7.8129 Ratings00 Ratings
Tags7.7110 Ratings00 Ratings
Filters and segmentation8.3134 Ratings00 Ratings
Sales Intelligence Email Features
Comparison of Sales Intelligence Email Features features of Product A and Product B
Apollo.io
7.8
126 Ratings
4% above category average
lemlist
-
Ratings
Sales email templates7.6125 Ratings00 Ratings
Append emails to records7.9116 Ratings00 Ratings
Lead Management
Comparison of Lead Management features of Product A and Product B
Apollo.io
-
Ratings
lemlist
9.1
4 Ratings
17% above category average
Lead nurturing automation00 Ratings9.54 Ratings
Lead scoring and grading00 Ratings8.73 Ratings
Data quality management00 Ratings9.04 Ratings
Automated sales alerts and tasks00 Ratings9.04 Ratings
Automated follow-ups00 Ratings9.34 Ratings
Lead segmentation and distribution00 Ratings9.03 Ratings
Lead Management Integrations
Comparison of Lead Management Integrations features of Product A and Product B
Apollo.io
-
Ratings
lemlist
9.1
4 Ratings
20% above category average
Integrations with advertising platforms00 Ratings10.02 Ratings
Integrations with CRMs00 Ratings9.04 Ratings
Integrations with data storage tools00 Ratings8.73 Ratings
Integrations with lead automation tools00 Ratings8.64 Ratings
Conversion Rate Optimization
Comparison of Conversion Rate Optimization features of Product A and Product B
Apollo.io
-
Ratings
lemlist
9.4
3 Ratings
13% above category average
KPI analytics00 Ratings9.13 Ratings
Drop-off analytics00 Ratings10.02 Ratings
A/B tests00 Ratings9.13 Ratings
Form Building
Comparison of Form Building features of Product A and Product B
Apollo.io
-
Ratings
lemlist
9.3
4 Ratings
11% above category average
Drag & Drop editing00 Ratings9.52 Ratings
Branding customization00 Ratings9.02 Ratings
Different question types00 Ratings10.02 Ratings
Conditional logic paths00 Ratings9.13 Ratings
Embedded calculations00 Ratings10.01 Ratings
Form templates00 Ratings9.52 Ratings
Custom code00 Ratings10.01 Ratings
Web embedding00 Ratings10.01 Ratings
Mobile responsiveness00 Ratings8.73 Ratings
Date picker00 Ratings8.43 Ratings
File upload00 Ratings9.52 Ratings
Dynamic content00 Ratings8.12 Ratings
Best Alternatives
Apollo.iolemlist
Small Businesses
Lead411
Lead411
Score 8.2 out of 10
Lead Forensics
Lead Forensics
Score 9.0 out of 10
Medium-sized Companies
Lead411
Lead411
Score 8.2 out of 10
Lead Forensics
Lead Forensics
Score 9.0 out of 10
Enterprises
TechTarget Priority Engine
TechTarget Priority Engine
Score 9.9 out of 10
DiscoverOrg (discontinued)
DiscoverOrg (discontinued)
Score 5.0 out of 10
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User Ratings
Apollo.iolemlist
Likelihood to Recommend
8.7
(163 ratings)
9.3
(4 ratings)
Likelihood to Renew
8.2
(2 ratings)
7.0
(1 ratings)
Usability
8.3
(134 ratings)
9.3
(4 ratings)
Support Rating
7.0
(6 ratings)
-
(0 ratings)
Implementation Rating
5.5
(1 ratings)
-
(0 ratings)
User Testimonials
Apollo.iolemlist
Likelihood to Recommend
Apollo.io
Finding B2B leads is the best suited scenario for using Apollo.io it uses advanced AI & integration with LLM tools like ChatGPT, Claude etc. to set templates and find recurring matching data for the set parameters Apollo.io is the largest database for leads across the countries and not specific to a particular region.
Read full review
lemlist
Well Suited Scenarios - 1. To generate a lead base or cliental. 2. To get the email addresses and the social media accounts of people who might be relevant for your business like Linkeln accounts of people. 3. You can directly send leads to lemlist via Linkedln Area's of improvement - 1. Having a detailed and more diverse filter to find leads. 2. I would like to use lemlist as a crm tool.
Read full review
Pros
Apollo.io
  • Sequencing automated email campaigns for outbound prospecting (BD Function).
  • Integrating with Sales Navigator to help me find emails/phone #' numbers/"add to sequence" while prospecting. It's easy and seamless to find & then load contacts into Cadences.
  • Integration with Salesforce is a huge plus. Allows me to not worry about logging anything, but the executive team can see my activity & what is going on (emails going out, responses I get, etc.).
  • The analytics on the outreach data is always helpful as well (open rates, click rates, etc.).
Read full review
lemlist
  • Elite Inbox Deliverability
  • Simple Cold Email Campaign Setup
  • Rapid Customer Support
Read full review
Cons
Apollo.io
  • Some of time it happens that right stakeholders' mobile seems not available in which improvement can help more accurate data.
  • Notifications when someone opens the marketing email and showing the interest.
  • Mobile application that will help us during the travelling. It will get very easy to log calls and find the contacts on the way.
Read full review
lemlist
  • Cost is higher than other tools.
  • Platform hangs sometimes.
  • Innovation in features as competition grows.
  • Increase personalization options
Read full review
Likelihood to Renew
Apollo.io
Generally quite a reliable tool with decent data quality/availability. Pricing works well for our team and our use case
Read full review
lemlist
There are a lot of cold email solutions on the market, and Lemlist is one of the more expensive solutions. However, Lemlist is a strong contender due to the fact you can do mulri-channel and gather prospect data so easily and effectively
Read full review
Usability
Apollo.io
I gave it a higher rating of 9 because I am using it as an added benefit to make my work easier and faster. I like how user-friendly it is to navigate all the features. Results were provided on time, and I was given the necessary information to accomplish the task and achieve the company's goal.
Read full review
lemlist
I give these rating because i am a witness itself. So 10 as always this tool is perfect and i would love to use it more over the coming years and to see this upgrade more and add more features, So far now it really helps my business generating ROI and our investment, So far its our own backbone for our Email Marketing and Everything about GTM's.
Read full review
Support Rating
Apollo.io
The team wants to solve probelms, but we are finding that they don't know how to solve the more technical issues quickly. I suspect that they don't have a mature process for escalations, and they don't have a usable knowledge base article repository. They seems to push emails around to let us know that people are working on the issues to find solutions, but this takes weeks and oftentimes still leaves us without a resolution.
Read full review
lemlist
No answers on this topic
Alternatives Considered
Apollo.io
I link the interface of Apollo.io better than Zoominfo. Zoominfo only provides a company employees and rarely the specific people I was looking for in shipping and logistics. It generally recommended higher level executives like Presidents or COO's instead of the decision makers I need to work with. I also found much of the info Zoominfo provided to be outdated. In some cases the people were no longer employed with the company
Read full review
lemlist
We switched because lemlist was something that our manager had used in the past in his last org. and he recommended us to go for a trial version to make the final decision of which services we want to use. Lemlist was equally good and was a cheaper alternative, as we are a startup the overall cost of using a service is also something we need to keep in mind.
Read full review
Return on Investment
Apollo.io
  • I've only just started using Apollo, but with the 24 emails I've sent out using Apollo, I've already received one response, which is a much better ratio than before.
  • I was also able to add several companies that were not already in my Salesforce account, which appeared in Apollo.io.
  • Apollo.io helped me find genuine companies that we could assist through the prospecting filters, which was very helpful.
Read full review
lemlist
  • Higher Inbox Deliverability
  • Better Speed to Lead
  • Overall User Satisfaction
Read full review
ScreenShots

Apollo.io Screenshots

Screenshot of Find every prospect. Uncover high-intent contacts in your market.Screenshot of Connect with every contact. Orchestrate multi-step sequences at scale.Screenshot of Optimize your sales strategy. Unlock efficiencies and opportunities across your entire workflow.Screenshot of Apollo B2B Lead Database - Access data on more than 250M people and companies.Screenshot of Apollo Engagement Suite - Automate personalized messages across your entire pipeline.Screenshot of Apollo Intelligence Engine - Improve your revenue strategy across your workflow and boost efficiencies.