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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Apollo.io

    Score8.5 out of 10
    N/AApollo is a sales platform that helps revenue teams find and engage leads, automate outreach, manage deals, and enrich data.

    $59

    per month per user

    lemlist

    Score8.3 out of 10
    N/Alemlist is an outreach platform that helps to start conversations that get replies from prospects. Sales teams of all sizes, startups, lead gen agencies, and entrepreneurs can use lemlist to grow relationships with their customers.

    $59

    per month per seat

    Pricing
    Apollo.iolemlist
    Editions & Modules
    Basic
    $59
    per month per user
    Professional
    $99
    per month per user
    Organization
    $1,188
    per year per user
    Email outreach
    $59
    per month per seat
    Sales engagement
    $99
    per month per seat
    Outbound agency
    Custom Quote
    Offerings
    Pricing Offerings
    Apollo.iolemlist
    Free Trial
    YesYes
    Free/Freemium Version
    YesNo
    Premium Consulting/Integration Services
    YesNo
    Entry-level Setup FeeOptionalNo setup fee
    Additional Details20% discount for annual billing on the Basic and Professional plans.—
    More Pricing Information
    Community Pulse
    Apollo.iolemlist
    Considered Both Products
    Apollo.io
    Chose Apollo.io
    I just did the trial so this question in not relevant.
    Incentivized
    lemlist
    Chose lemlist
    We switched because lemlist was something that our manager had used in the past in his last org. and he recommended us to go for a trial version to make the final decision of which services we want to use. Lemlist was equally good and was a cheaper alternative, as we are a …
    Incentivized
    Chose lemlist
    lemlist has elite UX/UI, better deliverability, and the best customer support when compared to the competition
    Incentivized
    Key User Insights
    Would buy again
    93%
    Would buy again
    199 Answers
    No answers on this topic
    Delivers good value for the price
    97%
    Delivers good value for the price
    190 Answers
    No answers on this topic
    Happy with the feature set
    97%
    Happy with the feature set
    208 Answers
    No answers on this topic
    Lived up to sales and marketing promises
    95%
    Lived up to sales and marketing promises
    165 Answers
    No answers on this topic
    Implementation went as expected
    93%
    Implementation went as expected
    170 Answers
    No answers on this topic
    Features
    Apollo.iolemlist
    Prospecting
    Comparison of Prospecting features of Apollo.io and lemlist
    Feature
    Apollo.io
    8.2
    198 Ratings
    6% above category average
    lemlist
    -
    Ratings
    Advanced search8.4193 Ratings00 Ratings
    Identification of new leads8.2193 Ratings00 Ratings
    List quality7.8196 Ratings00 Ratings
    List upload/download8.4184 Ratings00 Ratings
    Ideal customer targeting8.0191 Ratings00 Ratings
    Load time/data access8.2194 Ratings00 Ratings
    Sales Intelligence Data Standards
    Comparison of Sales Intelligence Data Standards features of Apollo.io and lemlist
    Feature
    Apollo.io
    8.2
    197 Ratings
    6% above category average
    lemlist
    -
    Ratings
    Contact information8.3197 Ratings00 Ratings
    Company information8.4197 Ratings00 Ratings
    Industry information8.0195 Ratings00 Ratings
    Data Augmentation & Lead Qualification
    Comparison of Data Augmentation & Lead Qualification features of Apollo.io and lemlist
    Feature
    Apollo.io
    7.8
    193 Ratings
    5% above category average
    lemlist
    -
    Ratings
    Lead qualification process7.9177 Ratings00 Ratings
    Smart lists and recommendations7.5177 Ratings00 Ratings
    Salesforce integration8.1115 Ratings00 Ratings
    Company/business profiles8.1184 Ratings00 Ratings
    Alerts and reminders7.7166 Ratings00 Ratings
    Data hygiene7.5184 Ratings00 Ratings
    Automatic data refresh7.5174 Ratings00 Ratings
    Tags7.8149 Ratings00 Ratings
    Filters and segmentation8.3179 Ratings00 Ratings
    Sales Intelligence Email Features
    Comparison of Sales Intelligence Email Features features of Apollo.io and lemlist
    Feature
    Apollo.io
    7.8
    171 Ratings
    5% above category average
    lemlist
    -
    Ratings
    Sales email templates7.6170 Ratings00 Ratings
    Append emails to records8.0156 Ratings00 Ratings
    Lead Management
    Comparison of Lead Management features of Apollo.io and lemlist
    Feature
    Apollo.io
    -
    Ratings
    lemlist
    9.5
    4 Ratings
    22% above category average
    Lead nurturing automation00 Ratings9.84 Ratings
    Lead scoring and grading00 Ratings9.23 Ratings
    Data quality management00 Ratings9.54 Ratings
    Automated sales alerts and tasks00 Ratings9.34 Ratings
    Automated follow-ups00 Ratings9.64 Ratings
    Lead segmentation and distribution00 Ratings9.43 Ratings
    Lead Management Integrations
    Comparison of Lead Management Integrations features of Apollo.io and lemlist
    Feature
    Apollo.io
    -
    Ratings
    lemlist
    9.5
    4 Ratings
    23% above category average
    Integrations with advertising platforms00 Ratings10.02 Ratings
    Integrations with CRMs00 Ratings9.54 Ratings
    Integrations with data storage tools00 Ratings9.43 Ratings
    Integrations with lead automation tools00 Ratings9.24 Ratings
    Conversion Rate Optimization
    Comparison of Conversion Rate Optimization features of Apollo.io and lemlist
    Feature
    Apollo.io
    -
    Ratings
    lemlist
    9.7
    3 Ratings
    16% above category average
    KPI analytics00 Ratings9.63 Ratings
    Drop-off analytics00 Ratings10.02 Ratings
    A/B tests00 Ratings9.63 Ratings
    Form Building
    Comparison of Form Building features of Apollo.io and lemlist
    Feature
    Apollo.io
    -
    Ratings
    lemlist
    9.6
    4 Ratings
    14% above category average
    Drag & Drop editing00 Ratings9.52 Ratings
    Branding customization00 Ratings9.52 Ratings
    Different question types00 Ratings10.02 Ratings
    Conditional logic paths00 Ratings9.63 Ratings
    Embedded calculations00 Ratings10.01 Ratings
    Form templates00 Ratings9.52 Ratings
    Custom code00 Ratings10.01 Ratings
    Web embedding00 Ratings10.01 Ratings
    Mobile responsiveness00 Ratings9.43 Ratings
    Date picker00 Ratings9.03 Ratings
    File upload00 Ratings9.52 Ratings
    Dynamic content00 Ratings9.02 Ratings
    Best Alternatives
    Apollo.iolemlist
    Small Businesses
    Owler
    Score9.7 out of 10
    Dealfront
    Score8.4 out of 10
    Medium-sized Companies
    Clay
    Score9.3 out of 10
    Dealfront
    Score8.4 out of 10
    Enterprises
    LinkedIn Sales Navigator for Gmail (discontinued)
    Score8.5 out of 10
    No answers on this topic
    All AlternativesView all alternativesView all alternatives
    User Ratings
    Apollo.iolemlist
    Likelihood to Recommend
    8.6
    (220 ratings)
    9.4
    (4 ratings)
    Likelihood to Renew
    8.5
    (6 ratings)
    7.0
    (1 ratings)
    Usability
    8.3
    (191 ratings)
    9.4
    (4 ratings)
    Support Rating
    7.0
    (6 ratings)
    -
    (0 ratings)
    Implementation Rating
    5.5
    (1 ratings)
    -
    (0 ratings)
    User Testimonials
    Apollo.iolemlist
    Likelihood to Recommend
    Apollo.io
    Based on my experience using Apollo.io, it is well-suited for organizations like startups that are actively looking to generate new leads to market their products, and for direct marketing using the Apollo.io mail system and filtering leads by locality, sector, or designation.
    Incentivized
    Read full review
    lemlist
    Well Suited Scenarios - 1. To generate a lead base or cliental. 2. To get the email addresses and the social media accounts of people who might be relevant for your business like Linkeln accounts of people. 3. You can directly send leads to lemlist via Linkedln Area's of improvement - 1. Having a detailed and more diverse filter to find leads. 2. I would like to use lemlist as a crm tool.
    Incentivized
    Read full review
    Pros
    Apollo.io
    • contacts with verified emails
    • companies according to their economic sector
    • companies based on their size and revenue
    • companies based on their location
    • contactos con correos verificados
    • empresas de acuerdo a su sector económico
    • empresas de acuerdo a su tamaño y facturación
    • empresas de acuerdo a su ubicación
    Incentivized
    Read full review
    lemlist
    • Elite Inbox Deliverability
    • Simple Cold Email Campaign Setup
    • Rapid Customer Support
    Incentivized
    Read full review
    Cons
    Apollo.io
    • Apollo.io's sync to Salesforce is incredibly finnicky and created a large number of duplicates.
    • Apollo.io's workflow functionality is rigid and doesn't play nicely with middleware like Zapier.
    • Apollo.io is focused on helping you spin up many different emails and phone numbers in a spammy manner instead of focusing on domain reputation.
    Incentivized
    Read full review
    lemlist
    • Cost is higher than other tools.
    • Platform hangs sometimes.
    • Innovation in features as competition grows.
    • Increase personalization options
    Incentivized
    Read full review
    Likelihood to Renew
    Apollo.io
    at this moment Apollo.io seems to be the perfect tool that has mastered all aspects of outbound marketing and CRM to handle and manage sales cycle.
    Incentivized
    Read full review
    lemlist
    There are a lot of cold email solutions on the market, and Lemlist is one of the more expensive solutions. However, Lemlist is a strong contender due to the fact you can do mulri-channel and gather prospect data so easily and effectively
    Incentivized
    Read full review
    Usability
    Apollo.io
    I gave it a 7 because it doesn't help you out if you're an organization that's call-heavy, because a lot of times the numbers aren't the best. It's not accurate. If you're somebody who's email and outbound and your goal is to find that, then that's cool. It works well for it. Some of the features, the AI tools, and some additional features they have are just too complex. Sometimes it's easy to use, but at the same time, there are tools that are not efficient, and it's like, "Where is this coming from?"Especially if you're looking for your niche, whatever industry you're in, and the target word, sometimes it can't find it. You can see what people are searching for, and it just doesn't add up. If you're trying to get very, very detailed, it's not the best. Sometimes it's going to depend on your industry, of course.
    Incentivized
    Read full review
    lemlist
    I give these rating because i am a witness itself. So 10 as always this tool is perfect and i would love to use it more over the coming years and to see this upgrade more and add more features, So far now it really helps my business generating ROI and our investment, So far its our own backbone for our Email Marketing and Everything about GTM's.
    Incentivized
    Read full review
    Support Rating
    Apollo.io
    The team wants to solve probelms, but we are finding that they don't know how to solve the more technical issues quickly. I suspect that they don't have a mature process for escalations, and they don't have a usable knowledge base article repository. They seems to push emails around to let us know that people are working on the issues to find solutions, but this takes weeks and oftentimes still leaves us without a resolution.
    Incentivized
    Read full review
    lemlist
    No answers on this topic
    Alternatives Considered
    Apollo.io
    We found the contact data from Apollo.io was more reliable than Instantly.ai. We used Instantly.ai for about 6 months before stopping our use of it. Growbots doesn't give you as much volume for the same price at Apollo.io. However, we did close sales with Growbots, and we did not with Apollo.io. It could have just been our unique experience, but that's what happened.
    Incentivized
    Read full review
    lemlist
    We switched because lemlist was something that our manager had used in the past in his last org. and he recommended us to go for a trial version to make the final decision of which services we want to use. Lemlist was equally good and was a cheaper alternative, as we are a startup the overall cost of using a service is also something we need to keep in mind.
    Incentivized
    Read full review
    Return on Investment
    Apollo.io
    • Apollo.io has helped me find a good set of new target audience for the business that I am in, essentially helping me build a prospective line and grow my lead database by 25 to 30% where I lack a certain skill
    • The Apollo.io quality of the data that it has is significantly better through other competitors like Lusha and others
    • In terms of the revenue increase, there have been certain instances where I have found a new acquirer that essentially I would not have found in a general scenario and that has help me generate from the new identified lead
    Incentivized
    Read full review
    lemlist
    • Higher Inbox Deliverability
    • Better Speed to Lead
    • Overall User Satisfaction
    Incentivized
    Read full review
    ScreenShots

    Apollo.io Screenshots

    Screenshot of people, appearing in ApolloScreenshot of Apollo's data enrichment dashboardScreenshot of a view of unified customer dataScreenshot of Apollo's AI-assisted meetings