Apollo.io vs. lemlist

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Apollo.io
Score 8.5 out of 10
N/A
Apollo is a sales platform that helps revenue teams find and engage leads, automate outreach, manage deals, and enrich data.
$59
per month per user
lemlist
Score 8.3 out of 10
N/A
lemlist is an outreach platform that helps to start conversations that get replies from prospects. Sales teams of all sizes, startups, lead gen agencies, and entrepreneurs can use lemlist to grow relationships with their customers.
$59
per month per seat
Pricing
Apollo.iolemlist
Editions & Modules
Basic
$59
per month per user
Professional
$99
per month per user
Organization
$1,188
per year per user
Email outreach
$59
per month per seat
Sales engagement
$99
per month per seat
Outbound agency
Custom Quote
Offerings
Pricing Offerings
Apollo.iolemlist
Free Trial
YesYes
Free/Freemium Version
YesNo
Premium Consulting/Integration Services
YesNo
Entry-level Setup FeeOptionalNo setup fee
Additional Details20% discount for annual billing on the Basic and Professional plans.
More Pricing Information
Community Pulse
Apollo.iolemlist
Considered Both Products
Apollo.io
Chose Apollo.io
I just did the trial so this question in not relevant.
lemlist
Chose lemlist
We switched because lemlist was something that our manager had used in the past in his last org. and he recommended us to go for a trial version to make the final decision of which services we want to use. Lemlist was equally good and was a cheaper alternative, as we are a …
Chose lemlist
lemlist has elite UX/UI, better deliverability, and the best customer support when compared to the competition
Features
Apollo.iolemlist
Prospecting
Comparison of Prospecting features of Product A and Product B
Apollo.io
8.1
193 Ratings
5% above category average
lemlist
-
Ratings
Advanced search8.4188 Ratings00 Ratings
Identification of new leads8.2188 Ratings00 Ratings
List quality7.8191 Ratings00 Ratings
List upload/download8.4179 Ratings00 Ratings
Ideal customer targeting8.0186 Ratings00 Ratings
Load time/data access8.2189 Ratings00 Ratings
Sales Intelligence Data Standards
Comparison of Sales Intelligence Data Standards features of Product A and Product B
Apollo.io
8.2
191 Ratings
6% above category average
lemlist
-
Ratings
Contact information8.2191 Ratings00 Ratings
Company information8.4191 Ratings00 Ratings
Industry information8.0189 Ratings00 Ratings
Data Augmentation & Lead Qualification
Comparison of Data Augmentation & Lead Qualification features of Product A and Product B
Apollo.io
7.8
188 Ratings
5% above category average
lemlist
-
Ratings
Lead qualification process7.8172 Ratings00 Ratings
Smart lists and recommendations7.5172 Ratings00 Ratings
Salesforce integration8.1110 Ratings00 Ratings
Company/business profiles8.1179 Ratings00 Ratings
Alerts and reminders7.7161 Ratings00 Ratings
Data hygiene7.5179 Ratings00 Ratings
Automatic data refresh7.5169 Ratings00 Ratings
Tags7.8144 Ratings00 Ratings
Filters and segmentation8.3174 Ratings00 Ratings
Sales Intelligence Email Features
Comparison of Sales Intelligence Email Features features of Product A and Product B
Apollo.io
7.7
166 Ratings
4% above category average
lemlist
-
Ratings
Sales email templates7.5165 Ratings00 Ratings
Append emails to records7.9151 Ratings00 Ratings
Lead Management
Comparison of Lead Management features of Product A and Product B
Apollo.io
-
Ratings
lemlist
9.4
4 Ratings
21% above category average
Lead nurturing automation00 Ratings9.74 Ratings
Lead scoring and grading00 Ratings9.13 Ratings
Data quality management00 Ratings9.44 Ratings
Automated sales alerts and tasks00 Ratings9.24 Ratings
Automated follow-ups00 Ratings9.54 Ratings
Lead segmentation and distribution00 Ratings9.33 Ratings
Lead Management Integrations
Comparison of Lead Management Integrations features of Product A and Product B
Apollo.io
-
Ratings
lemlist
9.4
4 Ratings
22% above category average
Integrations with advertising platforms00 Ratings10.02 Ratings
Integrations with CRMs00 Ratings9.44 Ratings
Integrations with data storage tools00 Ratings9.33 Ratings
Integrations with lead automation tools00 Ratings9.14 Ratings
Conversion Rate Optimization
Comparison of Conversion Rate Optimization features of Product A and Product B
Apollo.io
-
Ratings
lemlist
9.6
3 Ratings
15% above category average
KPI analytics00 Ratings9.53 Ratings
Drop-off analytics00 Ratings10.02 Ratings
A/B tests00 Ratings9.53 Ratings
Form Building
Comparison of Form Building features of Product A and Product B
Apollo.io
-
Ratings
lemlist
9.5
4 Ratings
13% above category average
Drag & Drop editing00 Ratings9.52 Ratings
Branding customization00 Ratings9.32 Ratings
Different question types00 Ratings10.02 Ratings
Conditional logic paths00 Ratings9.53 Ratings
Embedded calculations00 Ratings10.01 Ratings
Form templates00 Ratings9.52 Ratings
Custom code00 Ratings10.01 Ratings
Web embedding00 Ratings10.01 Ratings
Mobile responsiveness00 Ratings9.33 Ratings
Date picker00 Ratings8.93 Ratings
File upload00 Ratings9.52 Ratings
Dynamic content00 Ratings8.82 Ratings
Best Alternatives
Apollo.iolemlist
Small Businesses
UpLead
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Score 9.4 out of 10
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Score 9.3 out of 10
Medium-sized Companies
TechTarget Priority Engine
TechTarget Priority Engine
Score 10.0 out of 10
Clay
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Score 9.3 out of 10
Enterprises
TechTarget Priority Engine
TechTarget Priority Engine
Score 10.0 out of 10
DiscoverOrg (discontinued)
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Score 5.0 out of 10
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User Ratings
Apollo.iolemlist
Likelihood to Recommend
8.6
(214 ratings)
9.4
(4 ratings)
Likelihood to Renew
8.5
(6 ratings)
7.0
(1 ratings)
Usability
8.2
(185 ratings)
9.4
(4 ratings)
Support Rating
7.0
(6 ratings)
-
(0 ratings)
Implementation Rating
5.5
(1 ratings)
-
(0 ratings)
User Testimonials
Apollo.iolemlist
Likelihood to Recommend
Apollo.io
Ideally, you can organize your list of potential clients based on various criteria, such as business unit, economic sector, location (by country or city), company size, etc. I have tested this with companies in my country and confirmed that the results are genuine, provided the contacts are verified. El mejor escenario es que puedes organizar la lista de clientes potenciales basado en muchos ítems como: unidad de negocio, sector económico, ubicación (por país o ciudad), tamaños de las empresas, etc. Lo he probado con empresas de mi país y he certificado que los resultados son reales si son contactos verificados. This review was originally written in Spanish and has been translated into English using a third-party translation tool. While we strive for accuracy, some nuances or meanings may not be perfectly captured.
Read full review
lemlist
Well Suited Scenarios - 1. To generate a lead base or cliental. 2. To get the email addresses and the social media accounts of people who might be relevant for your business like Linkeln accounts of people. 3. You can directly send leads to lemlist via Linkedln Area's of improvement - 1. Having a detailed and more diverse filter to find leads. 2. I would like to use lemlist as a crm tool.
Read full review
Pros
Apollo.io
  • Firstly, finding the details of the potential customers that is there name, designation email and phone number since these are the most important cases most of the times I can get this data in Apollo.io
  • I can pull the bulk data of the targeted organization, or I can pull the emails based on the location and job titles
  • Apart from the email capture, the thing which helpful is that the email sequence can find emails and send emails in Apollo.io itself and also the report and the dashboard are so clean
  • Friendly UI and UX Apollo.io was the first tool which I used. Since then I'm still using Apollo.io for easy understanding
Read full review
lemlist
  • Elite Inbox Deliverability
  • Simple Cold Email Campaign Setup
  • Rapid Customer Support
Read full review
Cons
Apollo.io
  • Apollo.io's sync to Salesforce is incredibly finnicky and created a large number of duplicates.
  • Apollo.io's workflow functionality is rigid and doesn't play nicely with middleware like Zapier.
  • Apollo.io is focused on helping you spin up many different emails and phone numbers in a spammy manner instead of focusing on domain reputation.
Read full review
lemlist
  • Cost is higher than other tools.
  • Platform hangs sometimes.
  • Innovation in features as competition grows.
  • Increase personalization options
Read full review
Likelihood to Renew
Apollo.io
at this moment Apollo.io seems to be the perfect tool that has mastered all aspects of outbound marketing and CRM to handle and manage sales cycle.
Read full review
lemlist
There are a lot of cold email solutions on the market, and Lemlist is one of the more expensive solutions. However, Lemlist is a strong contender due to the fact you can do mulri-channel and gather prospect data so easily and effectively
Read full review
Usability
Apollo.io
I gave it a 7 because it doesn't help you out if you're an organization that's call-heavy, because a lot of times the numbers aren't the best. It's not accurate. If you're somebody who's email and outbound and your goal is to find that, then that's cool. It works well for it. Some of the features, the AI tools, and some additional features they have are just too complex. Sometimes it's easy to use, but at the same time, there are tools that are not efficient, and it's like, "Where is this coming from?"Especially if you're looking for your niche, whatever industry you're in, and the target word, sometimes it can't find it. You can see what people are searching for, and it just doesn't add up. If you're trying to get very, very detailed, it's not the best. Sometimes it's going to depend on your industry, of course.
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lemlist
I give these rating because i am a witness itself. So 10 as always this tool is perfect and i would love to use it more over the coming years and to see this upgrade more and add more features, So far now it really helps my business generating ROI and our investment, So far its our own backbone for our Email Marketing and Everything about GTM's.
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Support Rating
Apollo.io
The team wants to solve probelms, but we are finding that they don't know how to solve the more technical issues quickly. I suspect that they don't have a mature process for escalations, and they don't have a usable knowledge base article repository. They seems to push emails around to let us know that people are working on the issues to find solutions, but this takes weeks and oftentimes still leaves us without a resolution.
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lemlist
No answers on this topic
Alternatives Considered
Apollo.io
We found the contact data from Apollo.io was more reliable than Instantly.ai. We used Instantly.ai for about 6 months before stopping our use of it. Growbots doesn't give you as much volume for the same price at Apollo.io. However, we did close sales with Growbots, and we did not with Apollo.io. It could have just been our unique experience, but that's what happened.
Read full review
lemlist
We switched because lemlist was something that our manager had used in the past in his last org. and he recommended us to go for a trial version to make the final decision of which services we want to use. Lemlist was equally good and was a cheaper alternative, as we are a startup the overall cost of using a service is also something we need to keep in mind.
Read full review
Return on Investment
Apollo.io
  • Apollo.io has helped me find a good set of new target audience for the business that I am in, essentially helping me build a prospective line and grow my lead database by 25 to 30% where I lack a certain skill
  • The Apollo.io quality of the data that it has is significantly better through other competitors like Lusha and others
  • In terms of the revenue increase, there have been certain instances where I have found a new acquirer that essentially I would not have found in a general scenario and that has help me generate from the new identified lead
Read full review
lemlist
  • Higher Inbox Deliverability
  • Better Speed to Lead
  • Overall User Satisfaction
Read full review
ScreenShots

Apollo.io Screenshots

Screenshot of people, appearing in ApolloScreenshot of Apollo's data enrichment dashboardScreenshot of a view of unified customer dataScreenshot of Apollo's AI-assisted meetings