AppFollow is well suited if you only operate in a few app store countries and don't have a high volume of keywords that you are looking to rank for. This is, of course, the free plan. Besides that AppFollow is well suited for communication with other apps - they have an open API and other connections to a ton of third-party analytical tools.
Similar Web is a valuable tool for affiliate managers to research potential publishers. It is particularly useful in identifying top-performing websites, competitor analysis, and keyword research. However, there are limitations to the tool, such as limited data and incorrect data, which means affiliate managers need to verify data from multiple sources before making important decisions. Additionally, while Similar Web provides valuable data on website traffic and engagement, it may not provide detailed insights into user behavior or preferences, so additional tools may be necessary to gather this information. Overall, Similar Web is a powerful tool that provides valuable insights for affiliate managers to make informed decisions about potential publishers.
Competitor Analysis: Similarweb PRO offers comprehensive data on competitors' websites, allowing businesses to understand their rivals' online strategies. This includes information on traffic sources, visitor interests, popular website sections, and more. By analyzing this data, businesses can identify gaps in their own strategies and find opportunities to outperform their competitors.
Keyword Research: Similarweb PRO's keyword analysis tools help businesses discover the most relevant and high-performing keywords in their niche. This enables them to optimize their website content and ad campaigns for better search engine rankings and visibility. The platform also allows users to track keyword performance over time, providing insights into emerging trends and changes in search behavior.
Industry Benchmarking: Similarweb PRO enables businesses to compare their website performance against industry standards and competitors. This benchmarking feature helps identify areas where a website may be underperforming and highlights opportunities for improvement.
Accuracy of Data: Our website is behind a login since it is only for B2B. This leads to the lead gaps in data especially if it is compared to the Google Analytics.
User interface can be improved to be more user-friendly and fast.
This is one of the most UI friendly tools out there. Their data presentation and analysis is top of the world. We have never had to give KT to any team to be able to onboard on to this tool. In fact, the data is sufficient enough to get newer insights every time you deep dive.
Support is just helpful and effective when you need them; we have only needed to contact them once about a misunderstanding while setting up our Market Analysis. Since we don't really contact them too often, it's hard to offer anything but a positive rating from the single positive experience we had with tech support.
While App Annie is extremely robust and pulls in data from acquisition channels, app stores, and elsewhere, it can be quite overwhelming at times. If you are looking for more simple and just keyword positioning then definitely look at AppFollow. Apart from the two platforms themselves, I've had numerous contact experiences with both AppFollow and App Annie. The winner is definitely AppFollow with a less aggressive approach and a higher willingness to go above and beyond to make sure all questions are answered. With App Annie I was bombarded with a ton of sleazy, sales emails to purchase their product.
They are different systems and they complement themselves pretty well. Whereas Similar Web PRO is focused on the external side of the business, on the shopper and market behavior, Intellibrand focuses on digital shelf and execution INSIDE the platforms. Therefore, this unique combination has helped the team to create a double value: understanding the market while ensuring good execution towards eComm platforms and customers.
By using Similarweb Pro's keyword analysis in one of our clients we've identified the top-performing organic and paid keywords in their industry and shifted their focus to these keywords, resulting in a 20% increase in organic traffic and a 15% reduction in PPC costs.
It improved efficiency of our campaign strategy team by 3x when we switched from collecting creatives manually to having a one stop shop to find published display ads to be analyzed.
