TrustRadius: an HG Insights company

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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Adjust

    Score7.8 out of 10
    N/AAdjust is a mobile marketing analytics platform boasting users among marketers around the world, with solutions for measuring and optimizing campaigns and protecting user data. Adjust powers apps with built-in intelligence and automation, backed by global customer support. In 2021, Adjust was acquired by AppLovin (Nasdaq: APP), a marketing software platform providing developers with an integrated set of solutions to solve their mission-critical functions like user acquisition,…N/A

    Factors.AI

    Score9.3 out of 10
    N/AFactors.AI helps B2B SaaS marketers amplify marketing ROI, save time and effort on routine analysis, and give critical insights into marketing activities impacting pipeline/revenue. Firstly, Factors brings together all data silos- website visitor data, CRM, Ads platform, Clearbit, and Search Console data with its no-code integrations. After identifying anonymous visitors from the website with CRM contacts/leads, Factors provides a unified view of marketing metrics, multi-touch…N/A
    Pricing
    AdjustFactors.AI
    Editions & Modules
    No answers on this topic
    No answers on this topic
    Offerings
    Pricing Offerings
    AdjustFactors.AI
    Free Trial
    YesNo
    Free/Freemium Version
    NoNo
    Premium Consulting/Integration Services
    NoNo
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional Details
    More Pricing Information
    Community Pulse
    AdjustFactors.AI
    Considered Both Products
    AppLovin
    No answer on this topic
    Factors.ai
    No answer on this topic
    Key User Insights
    Would buy again
    100%
    Would buy again
    5 Answers
    No answers on this topic
    Delivers good value for the price
    No answers on this topic
    No answers on this topic
    Happy with the feature set
    100%
    Happy with the feature set
    5 Answers
    No answers on this topic
    Lived up to sales and marketing promises
    No answers on this topic
    No answers on this topic
    Implementation went as expected
    No answers on this topic
    No answers on this topic
    Best Alternatives
    AdjustFactors.AI
    Small Businesses
    Firebase Crashlytics
    Score9.7 out of 10
    No answers on this topic
    Medium-sized Companies
    Firebase Crashlytics
    Score9.7 out of 10
    No answers on this topic
    Enterprises
    Flurry Analytics (discontinued)
    Score9 out of 10
    No answers on this topic
    All AlternativesView all alternativesView all alternatives
    User Ratings
    AdjustFactors.AI
    Likelihood to Recommend
    7.9
    (6 ratings)
    10.0
    (3 ratings)
    Likelihood to Renew
    8.0
    (1 ratings)
    -
    (0 ratings)
    Usability
    -
    (0 ratings)
    8.0
    (1 ratings)
    Support Rating
    6.0
    (1 ratings)
    -
    (0 ratings)
    User Testimonials
    AdjustFactors.AI
    Likelihood to Recommend
    AppLovin
    According to my experience, I was able to integrate the Adjust by AppLovin to my marketing channels so that I made better and more detailed measurements for our apps. It was working with other 3rd party and marketing platforms very well. We analyzed the customer journey better after they downloaded or deleted the app. And user information is not kept inside the app makes it very trustable.
    Incentivized
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    Factors.ai
    By using Factors.AI, we identified some automobile giants who have landed on our site and are checking our products and services, by doing our research on LinkedIn and identifying the right decision maker, we were able to set up a high level meeting and convert them into an opportunity. The foundational pillar for that was Factors.AI
    Incentivized
    Read full review
    Pros
    AppLovin
    • Tracking installs on mobile app campaigns on Android or iOS, as well as UAC campaigns.
    • Tracking in-app actions on our mobile campaigns.
    • Showing more accurate numbers, since it counts pure installs from new users only without counting re-installs,
    • Counts installs only after first opening of the app, while Google and Apple count also downloads even if the app doesn't get installed or opened after.
    Incentivized
    Read full review
    Factors.ai
    • Easy no-code integration.
    • Accurate data reporting.
    • The ability to track advanced engagement metrics.
    Incentivized
    Read full review
    Cons
    AppLovin
    • UI is very confusing and needs a refresh.
    • Reports are very limited and need more granularity.
    • Onboarding program for agencies lacks concrete information.
    Incentivized
    Read full review
    Factors.ai
    • The speed/delivery of the platform can improve.
    • The UI/UX can be made more appealing and functional.
    Incentivized
    Read full review
    Likelihood to Renew
    AppLovin
    We are happy to use Adjust by AppLovin in our measurements and effects on the business, so the company would like to renew our use.
    Incentivized
    Read full review
    Factors.ai
    No answers on this topic
    Usability
    AppLovin
    No answers on this topic
    Factors.ai
    Its too much of jumping of tabs in the UI. This can be made better. I see other tools have mastered this and have all the identification under a single screen instead of navigating between tabs. We could also iprove the traditional UI/UX interface and mix and match good colours to make the interface more appealing. Right now it feel a little traditional
    Incentivized
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    Support Rating
    AppLovin
    Adjust Attribution is great on Amplitude if tagged/integrated right.
    Incentivized
    Read full review
    Factors.ai
    No answers on this topic
    Alternatives Considered
    AppLovin
    I would recommend AppsFlyer over Adjust, as they have a better UI, clearer solutions, and better customer success than Adjust. Regarding Singular, Adjust is lagging behind the reporting tools and analytics.
    Incentivized
    Read full review
    Factors.ai
    The best part about Factors.AI compared to these other tools is that the intent identification is just another module in all other tools where as the identification part if the core business of Factors.AI, it does this perfecly well and accurately identifies companies that are visiting our site and have a decent buying intent. So i highly recommend Factors.AI for this feature.
    Incentivized
    Read full review
    Return on Investment
    AppLovin
    • It has helped us stop fraud, improving ROI.
    • Cheaper than the competition improving ROI.
    • Helped us identify non performing media channels, improving ROI.
    Incentivized
    Read full review
    Factors.ai
    • Factors.AI allowed us to have clarity on our marketing results.
    • We saved a lot of money that could've been wasted in ad spend if we didn't have Factors.AI.
    Incentivized
    Read full review
    ScreenShots

    Adjust Screenshots

    Screenshot of Cohorts Dashboard.
See your retention rate per channel and per date.Screenshot of CEO View.
Easily view ad spend per country and per partner in one simple view.Screenshot of CEO View.
Holistically track ad spend per region and partner using views that make sense.Product screenshotScreenshot of User Acquisition Dashboard.
Track your profit and performance over time.Screenshot of Custom Reports.
You decide the most important metrics to include in your view. Bring your team up to speed with fully customizable reports.