AppLovin Exchange (ALX) vs. Dotdigital

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
AppLovin Exchange (ALX)
Score 6.9 out of 10
N/A
AppLovin is a mobile advertising optimization platform from the company of the same name headquartered in California.N/A
Dotdigital
Score 8.4 out of 10
N/A
Dotdigital is a customer engagement platform that helps digital marketers and developers deliver communications across the customer journey. It uses customer data to drive engagement, conversion, and loyalty for brands as they grow and scale. The platform connects first party data across systems to surface insights and automate predictive cross-channel messages.N/A
Pricing
AppLovin Exchange (ALX)Dotdigital
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
AppLovin Exchange (ALX)Dotdigital
Free Trial
NoYes
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details
More Pricing Information
Community Pulse
AppLovin Exchange (ALX)Dotdigital
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AppLovin Exchange (ALX)Dotdigital
Small Businesses
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Medium-sized Companies
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User Ratings
AppLovin Exchange (ALX)Dotdigital
Likelihood to Recommend
8.0
(4 ratings)
8.0
(6 ratings)
Usability
8.0
(1 ratings)
7.4
(5 ratings)
Support Rating
6.8
(2 ratings)
-
(0 ratings)
User Testimonials
AppLovin Exchange (ALX)Dotdigital
Likelihood to Recommend
AppLovin
AppLovin is particularly well suited for gaming campaigns where it is really hard to reach users and you need formats like the rewarded video to keep users engaged with your ad. I would not recommend it for branding campaigns as their formats are more performance-focused and the inventory is expensive so unless you are trying to reach the desired CPA, it would not be worth it to pay that much for ad placement.
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dotdigital EMEA Limited
DotDigital has a drag-and-drop email builder and many good templates. Using automation, I was able to send out emails with ease. During the onboarding process, you will also be able to speak with real people. We use it to create modern and engaging emails for customers, whether abandoned cart or post-purchase. It has excellent reporting modules, but it lacks a few fundamentals, which can be frustrating. As a whole, the partnership has been a success so far.
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Pros
AppLovin
  • ROI
  • Growth
  • Monetization
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dotdigital EMEA Limited
  • Email Campaigns are simple and easy to crease
  • We use the SMS to alert our customers to any technical issues
  • Good support from account managers
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Cons
AppLovin
  • Their support is very slow.
  • Inventory prices can be a bit high.
  • They need better anti-fraud controls.
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dotdigital EMEA Limited
  • API limits: There is a hardcoded limit on how many API calls you can make per hour, and to raise it, you have to pay.
  • The API set is very limited in general.
  • The API set is very limited in general
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Usability
AppLovin
AppLovin has been a great partner for us. We have used them through our DSP and gotten great results with them. Their focus is on monetizing publishers' inventory and they could put more resources into their standalone service as an SSP to make sure DSPs can consider them strategic partners for the long term.
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dotdigital EMEA Limited
DotDigital is not difficult to use, however, the user interface could use some optimization. There are certain elements that can be challenging to find, and the menus are not always intuitive. However, the tool makes up for that with easy to use features, like creating segments, and allowing many rules to specify these particular groups.
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Support Rating
AppLovin
AppLovin's support team is their weakest point. They are not very responsive and they tend to provide solutions that do not fix the problem. It seems like they will only be proactive if you are a very big client and by doing that they are preventing the rest of the client base from increasing spend on their platform and growing their accounts
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dotdigital EMEA Limited
No answers on this topic
Alternatives Considered
AppLovin
Of all of the competitors above, AppLovin is the one that is more focused on gaming and that has a better pool of users in terms of conversion rate. While PubMatic and Magnate offer better solutions for CTV, AppLovin is better than InMobi and MoPub regarding in-app formats and inventory.
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dotdigital EMEA Limited
DotDigital's platform is simple to use for essential email marketing campaigns. Setting up Programs (action-driven automation) is simple. It gives you the ability to design stunning campaigns with a wide range of customizability. To better understand our customer base, it analyzes each email sent out. In every situation, the support team has been responsive and helpful.
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Return on Investment
AppLovin
  • It has had a positive impact on my business objectives
  • It has helped me grow exponentially
  • It has provided a way for me to expand my business
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dotdigital EMEA Limited
  • Maintenance costs due to integration limits.
  • API tiers (now formalized in the documentation) were discovered after the initial purchase, so there are more recurring costs.
  • In general, a raise of costs in the IT compartment, while it can benefit marketing.
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ScreenShots