AppNexus vs. Magnite

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
AppNexus
Score 6.7 out of 10
N/A
AppNexus AppNexus offers online auction infrastructure and technology for data management, optimization, financial clearing and support for directly negotiated advertising campaigns. It integrates with advertising sources including Google's DoubleClick, Microsoft's AdECN, and aggregators.[3]N/A
Magnite
Score 8.0 out of 10
N/A
Magnite (formerly Rubicon Project) is an independent sell-side advertising platform.N/A
Pricing
AppNexusMagnite
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
AppNexusMagnite
Free Trial
NoNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details
More Pricing Information
Community Pulse
AppNexusMagnite
Considered Both Products
AppNexus
Chose AppNexus
Appnexus reporting was significantly more granular than Rubicon. It's reporting also was better organized and felt more trustworthy when pulling historical data.
Magnite

No answer on this topic

Top Pros
Top Cons
Features
AppNexusMagnite
Ad Network Integration
Comparison of Ad Network Integration features of Product A and Product B
AppNexus
8.5
8 Ratings
13% above category average
Magnite
7.5
2 Ratings
1% above category average
Data Transfer8.06 Ratings7.02 Ratings
DSP integration9.08 Ratings8.02 Ratings
Ad Campaigns
Comparison of Ad Campaigns features of Product A and Product B
AppNexus
8.0
8 Ratings
2% above category average
Magnite
8.0
2 Ratings
2% above category average
Ad campaign creation8.08 Ratings8.02 Ratings
Ad deployment9.07 Ratings8.02 Ratings
Display advertising7.07 Ratings8.02 Ratings
Ad display and retargeting segmentation8.07 Ratings8.02 Ratings
Sequence targeting8.07 Ratings8.02 Ratings
Ad Reporting & Analytics
Comparison of Ad Reporting & Analytics features of Product A and Product B
AppNexus
8.1
9 Ratings
4% above category average
Magnite
7.3
2 Ratings
6% below category average
Ad dashboards9.09 Ratings8.02 Ratings
Ad performance reports7.09 Ratings7.02 Ratings
Ad conversion tracking8.08 Ratings7.02 Ratings
Ad attribution reporting8.08 Ratings8.01 Ratings
Cross-channel ad management9.08 Ratings8.02 Ratings
Ad forecasting and optimization8.08 Ratings6.01 Ratings
Best Alternatives
AppNexusMagnite
Small Businesses
Google Ad Manager
Google Ad Manager
Score 8.7 out of 10
Google Ad Manager
Google Ad Manager
Score 8.7 out of 10
Medium-sized Companies
The Trade Desk
The Trade Desk
Score 6.7 out of 10
The Trade Desk
The Trade Desk
Score 6.7 out of 10
Enterprises
Adobe Advertising Cloud
Adobe Advertising Cloud
Score 8.7 out of 10
Adobe Advertising Cloud
Adobe Advertising Cloud
Score 8.7 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
AppNexusMagnite
Likelihood to Recommend
8.0
(16 ratings)
9.0
(2 ratings)
Likelihood to Renew
4.0
(6 ratings)
-
(0 ratings)
Usability
5.0
(2 ratings)
-
(0 ratings)
Availability
10.0
(2 ratings)
-
(0 ratings)
Performance
10.0
(2 ratings)
-
(0 ratings)
Support Rating
6.0
(2 ratings)
-
(0 ratings)
Online Training
2.0
(1 ratings)
-
(0 ratings)
Implementation Rating
5.0
(2 ratings)
-
(0 ratings)
Configurability
5.0
(1 ratings)
-
(0 ratings)
Ease of integration
5.0
(1 ratings)
-
(0 ratings)
Product Scalability
5.0
(1 ratings)
-
(0 ratings)
Vendor post-sale
6.0
(1 ratings)
-
(0 ratings)
Vendor pre-sale
4.0
(1 ratings)
-
(0 ratings)
User Testimonials
AppNexusMagnite
Likelihood to Recommend
AppNexus
Appnexus is specifically well suited for CTV campaigns. They have the full technology stack to help you scale campaigns in any format, whether you need a lot of volume in traditional formats like banners and interstitials or if you need high-impact formats like video and other alternatives. Appnexus has a very strong set of unique publishers which makes it a great DSP for branding campaigns.
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Magnite (Rubicon Project)
If a colleague needed a platform with fast customer service and detailed reporting to sell their mobile inventory then I would recommend Rubicon Project. However, if my colleague needed a platform that gave instant current reporting data then I would be less likely to recommend Rubicon Project to them.
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Pros
AppNexus
  • As per my experience they have strong support personnel. Solving the issues as and when required.
  • We can solve certain issues like campaign performance, inventory optimization and more with the help of AppNexus wiki. We get all the required information in the Wiki itself.
  • They have given the right platform to both buyers and sellers to workout and meet their digital marketing needs and goals.
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Magnite (Rubicon Project)
  • Cleanest supply ecosystem. They are skilled at processing inventory and bids in order to streamline monetization and drive yield.
  • Client support is excellent. Client services is deeply invested in your business and successful at driving key business goals within your organization when working on your behalf.
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Cons
AppNexus
  • The platform is incredibly complex and requires a great deal of understanding of how the platform works that caught us by surprise.
  • The wiki is not enough and when we resorted to reaching out to AppNexus it was a nuisance of having several emails going back and forth.
  • No phone support is offered which would have made several things easier than exchanging confusing emails.
  • Video inventory is still not implemented.
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Magnite (Rubicon Project)
  • If possible to update the reporting to have less delay time on the data.
  • The reporting portal cuts off the bid request data after a period of time.
  • The UI seems to be a bit slower lately.
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Likelihood to Renew
AppNexus
I love almost everything about AppNexus because I feel like the user data is easy to track because of the identifiers, you can see which adverts got clicked and which were ignored. We can track the location of the ad on the page fold and this makes it so much easier for future campaigns. The only thing I don't like is that the data is only kept for a year, and I'd like it for a longer period of time
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Magnite (Rubicon Project)
No answers on this topic
Usability
AppNexus
Because I think the interface is kind of confusing at the beginning and it confuses you a lot.
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Magnite (Rubicon Project)
No answers on this topic
Reliability and Availability
AppNexus
I've never had any problems with appnexus - the software is always available
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Magnite (Rubicon Project)
No answers on this topic
Performance
AppNexus
Yes, everything works great in that sense
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Magnite (Rubicon Project)
No answers on this topic
Support Rating
AppNexus
Because the support team does give you support, they take 24hrs to get back to you but once they open a ticket they focus on resolving the issue for you. My only problem is that you don't have a specific account representative assigned to you.
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Magnite (Rubicon Project)
No answers on this topic
Online Training
AppNexus
Online training are not user friendly and not easy to understand
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Magnite (Rubicon Project)
No answers on this topic
Alternatives Considered
AppNexus
The TTD platform seems to have better CTV/OLV inventory, so that is typically preferred over AppNexus (APN). Usually, if clients have an internal desk, they will use TTD, which can often lead to us bidding against them, which is also another benefit of running campaigns within AppNexus (APN). Google DSP is typically used to increase the scale for display and build larger re-messaging pools.
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Magnite (Rubicon Project)
Rubicon had superior client services and monetization techniques.
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Scalability
AppNexus
Because it's a great DSP but not the best
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Magnite (Rubicon Project)
No answers on this topic
Return on Investment
AppNexus
  • The 1 USD audit fee makes it very hard to A/B test creatives and improve performance, hurting ROI.
  • We have been able to reach some users that we weren't able to get before, increasing spending, which is good for ROI.
  • We can run campaigns on TV, which is a big boost for the business, and very ROI positive.
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Magnite (Rubicon Project)
  • Rubicon Project has made it easier to optimize so that we could get the fullest ROI on our inventory through their alerts on which deal needs troubleshooting.
  • They also send a daily report which notifies you which advertisers have low render rate which is very helpful when figuring which creatives need to troubleshooting.
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