Chose AppNexus
Appnexus reporting was significantly more granular than Rubicon. It's reporting also was better organized and felt more trustworthy when pulling historical data.
Product | Rating | Most Used By | Product Summary | Starting Price |
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AppNexus | N/A | AppNexus AppNexus offers online auction infrastructure and technology for data management, optimization, financial clearing and support for directly negotiated advertising campaigns. It integrates with advertising sources including Google's DoubleClick, Microsoft's AdECN, and aggregators.[3] | N/A | |
Magnite | N/A | Magnite (formerly Rubicon Project) is an independent sell-side advertising platform. | N/A |
AppNexus | Magnite | |||||||||||||||
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Editions & Modules | No answers on this topic | No answers on this topic | ||||||||||||||
Offerings |
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Entry-level Setup Fee | No setup fee | No setup fee | ||||||||||||||
Additional Details | — | — | ||||||||||||||
More Pricing Information |
AppNexus | Magnite | |
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Considered Both Products | ![]() AppNexus | ![]() Magnite No answer on this topic |
Top Pros |
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Top Cons |
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AppNexus | Magnite | |||||||||||||||||||||
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Ad Network Integration |
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Ad Campaigns |
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Ad Reporting & Analytics |
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AppNexus | Magnite | |
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Small Businesses | Google Ad Manager Score 8.5 out of 10 | Google Ad Manager Score 8.5 out of 10 |
Medium-sized Companies | The Trade Desk Score 9.0 out of 10 | The Trade Desk Score 9.0 out of 10 |
Enterprises | Adobe Advertising Cloud Score 8.8 out of 10 | Adobe Advertising Cloud Score 8.8 out of 10 |
All Alternatives | View all alternatives | View all alternatives |
AppNexus | Magnite | |
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Likelihood to Recommend | 8.0 (16 ratings) | 9.0 (2 ratings) |
Likelihood to Renew | 4.0 (6 ratings) | - (0 ratings) |
Usability | 5.0 (2 ratings) | - (0 ratings) |
Availability | 10.0 (1 ratings) | - (0 ratings) |
Performance | 10.0 (1 ratings) | - (0 ratings) |
Support Rating | 6.0 (1 ratings) | - (0 ratings) |
Online Training | 2.0 (1 ratings) | - (0 ratings) |
Implementation Rating | 5.0 (1 ratings) | - (0 ratings) |
Configurability | 5.0 (1 ratings) | - (0 ratings) |
Ease of integration | 5.0 (1 ratings) | - (0 ratings) |
Product Scalability | 5.0 (1 ratings) | - (0 ratings) |
Vendor post-sale | 6.0 (1 ratings) | - (0 ratings) |
Vendor pre-sale | 4.0 (1 ratings) | - (0 ratings) |
AppNexus | Magnite | |
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Likelihood to Recommend | ![]() AppNexus
| ![]() Magnite (Rubicon Project)
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Pros | ![]() AppNexus
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Cons | ![]() AppNexus
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Likelihood to Renew | ![]() AppNexus
| ![]() Magnite (Rubicon Project) No answers on this topic |
Usability | ![]() AppNexus
| ![]() Magnite (Rubicon Project) No answers on this topic |
Reliability and Availability | ![]() AppNexus
| ![]() Magnite (Rubicon Project) No answers on this topic |
Performance | ![]() AppNexus
| ![]() Magnite (Rubicon Project) No answers on this topic |
Support Rating | ![]() AppNexus
| ![]() Magnite (Rubicon Project) No answers on this topic |
Online Training | ![]() AppNexus
| ![]() Magnite (Rubicon Project) No answers on this topic |
Alternatives Considered | ![]() AppNexus
| ![]() Magnite (Rubicon Project)
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Scalability | ![]() AppNexus
| ![]() Magnite (Rubicon Project) No answers on this topic |
Return on Investment | ![]() AppNexus
| ![]() Magnite (Rubicon Project)
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ScreenShots |