What users are saying about
25 Ratings
25 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow'>trScore algorithm: Learn more.</a>
Score 8 out of 101
1 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow'>trScore algorithm: Learn more.</a>
Score 10 out of 101

Add comparison

Likelihood to Recommend

AppNexus

Use only by programmatic marketers
No photo available

Post Affiliate Pro

Post Affiliate Pro is suitable for any online business that's interested in more sales that come from affiliate partners (and are willing to pay them commission from sales).
Luis McDonnell profile photo

Feature Rating Comparison

Ad Network Integration

AppNexus
3.3
Post Affiliate Pro
Data Transfer
AppNexus
3.0
Post Affiliate Pro
DSP integration
AppNexus
3.6
Post Affiliate Pro

Ad Campaigns

AppNexus
5.1
Post Affiliate Pro
10.0
Ad campaign creation
AppNexus
5.4
Post Affiliate Pro
10.0
Ad deployment
AppNexus
5.0
Post Affiliate Pro
10.0
Display advertising
AppNexus
5.0
Post Affiliate Pro
10.0
Ad display and retargeting segmentation
AppNexus
5.0
Post Affiliate Pro
Sequence targeting
AppNexus
5.0
Post Affiliate Pro

Ad Reporting & Analytics

AppNexus
5.2
Post Affiliate Pro
10.0
Ad dashboards
AppNexus
5.0
Post Affiliate Pro
10.0
Ad performance reports
AppNexus
5.0
Post Affiliate Pro
10.0
Ad conversion tracking
AppNexus
4.5
Post Affiliate Pro
10.0
Ad attribution reporting
AppNexus
4.5
Post Affiliate Pro
10.0
Cross-channel ad management
AppNexus
4.6
Post Affiliate Pro
Ad forecasting and optimization
AppNexus
8.0
Post Affiliate Pro

Pros

  • User friendly -- setting up campaigns in AppNexus is straight forward, and done linearly so it makes sense.
  • Shows a good snapshot of each campaign from a high level -- it is easy to see which bidding and targeting models are used within the lines of the campaign without digging in too deeply.
  • Easy to stay organized -- AppNexus allows users to stay organized by offering things like folders that can keep multiple flights for the same advertiser organized.
  • Access to a lot of inventory -- AppNexus gives users access to a lot of inventory and underdelivery is rarely an issue.
No photo available
  • Tracking works brilliantly.
  • Split commission feature is great.
  • Multiple tracking methods, SEO friendly links are included.
  • SaaS version - didn't have to install anything.
Luis McDonnell profile photo

Cons

  • The reporting metrics when you generate from Advertiser vs the Network tab are different. As an example, I was working on optimizing a FaceBook campaign by the Fold, and the reporting under the Advertiser did not have "Fold Position" but Network reporting has.
  • The UI changed since I last used, which was in December, therefore not familiar enough to give lots of negative feedback
No photo available
  • More detailed guides for setting up some features would be great.
  • I would also appreciate a new theme design.
Luis McDonnell profile photo

Likelihood to Renew

AppNexus4.0
Based on 6 answers
I love almost everything about AppNexus because I feel like the user data is easy to track because of the identifiers, you can see which adverts got clicked and which were ignored. We can track the location of the ad on the page fold and this makes it so much easier for future campaigns. The only thing I don't like is that the data is only kept for a year, and I'd like it for a longer period of time
No photo available
No score
No answers yet
No answers on this topic

Usability

AppNexus5.0
Based on 2 answers
Because I think the interface is kind of confusing at the beginning and it confuses you a lot.
No photo available
No score
No answers yet
No answers on this topic

Reliability and Availability

AppNexus10.0
Based on 1 answer
I've never had any problems with appnexus - the software is always available
No photo available
No score
No answers yet
No answers on this topic

Performance

AppNexus10.0
Based on 1 answer
Yes, everything works great in that sense
No photo available
No score
No answers yet
No answers on this topic

Support

AppNexus6.0
Based on 1 answer
Because the support team does give you support, they take 24hrs to get back to you but once they open a ticket they focus on resolving the issue for you. My only problem is that you don't have a specific account representative assigned to you.
No photo available
No score
No answers yet
No answers on this topic

Online Training

AppNexus2.0
Based on 1 answer
Online training are not user friendly and not easy to understand
No photo available
No score
No answers yet
No answers on this topic

Alternatives Considered

No photo available
Post Affiliate Pro contains more features than its competitors, and you can get it for a better price as well.
Luis McDonnell profile photo

Scalability

AppNexus5.0
Based on 1 answer
Because it's a great DSP but not the best
No photo available
No score
No answers yet
No answers on this topic

Return on Investment

  • Allowed us to create better strategoies for clients besides buying directly with Publishers
No photo available
  • More sales
  • Cost savings on marketing
Luis McDonnell profile photo

Screenshots

Pricing Details

AppNexus

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
AppNexus Editions & Modules
AppNexus
Additional Pricing Details

Post Affiliate Pro

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Post Affiliate Pro Editions & Modules
Post Affiliate Pro
On-premise Edition
STARTER
$4701
ELITE
$1,9701
NETWORK
$4,9701
1. per installation
SaaS Edition
PRO
$971
ULTIMATE
$1971
NETWORK
$4771
1. month
Additional Pricing Details