What users are saying about

AppNexus

25 Ratings

AppNexus

25 Ratings
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Score 8 out of 101

Post Affiliate Pro

1 Ratings
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Score 10 out of 101

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Likelihood to Recommend

AppNexus

It's well suited on certain types of campaigns - those who have specific inventory targeting or limited city targeting.
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Post Affiliate Pro

Post Affiliate Pro is suitable for any online business that's interested in more sales that come from affiliate partners (and are willing to pay them commission from sales).
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Feature Rating Comparison

Ad Network Integration

AppNexus
3.3
Post Affiliate Pro
Data Transfer
AppNexus
3.0
Post Affiliate Pro
DSP integration
AppNexus
3.6
Post Affiliate Pro

Ad Campaigns

AppNexus
5.1
Post Affiliate Pro
10.0
Ad campaign creation
AppNexus
5.4
Post Affiliate Pro
10.0
Ad deployment
AppNexus
5.0
Post Affiliate Pro
10.0
Display advertising
AppNexus
5.0
Post Affiliate Pro
10.0
Ad display and retargeting segmentation
AppNexus
5.0
Post Affiliate Pro
Sequence targeting
AppNexus
5.0
Post Affiliate Pro

Ad Reporting & Analytics

AppNexus
5.2
Post Affiliate Pro
10.0
Ad dashboards
AppNexus
5.0
Post Affiliate Pro
10.0
Ad performance reports
AppNexus
5.0
Post Affiliate Pro
10.0
Ad conversion tracking
AppNexus
4.5
Post Affiliate Pro
10.0
Ad attribution reporting
AppNexus
4.5
Post Affiliate Pro
10.0
Cross-channel ad management
AppNexus
4.6
Post Affiliate Pro
Ad forecasting and optimization
AppNexus
8.0
Post Affiliate Pro

Pros

  • As per my experience they have strong support personnel. Solving the issues as and when required.
  • We can solve certain issues like campaign performance, inventory optimization and more with the help of AppNexus wiki. We get all the required information in the Wiki itself.
  • They have given the right platform to both buyers and sellers to workout and meet their digital marketing needs and goals.
Lakshman Srivatsava Annadevara profile photo
  • Tracking works brilliantly.
  • Split commission feature is great.
  • Multiple tracking methods, SEO friendly links are included.
  • SaaS version - didn't have to install anything.
Luis McDonnell profile photo

Cons

  • Reporting -- reporting is slow, and requires pulling a separate report for each topic.
  • Creative auditing -- creative auditing is inconsistent. Sometimes an ad that failed audit can be pushed through audit again and pass without any changes being made.
  • Searching for campaigns -- searching for campaigns is cumbersome and oftentimes needs to be done manually at the advertiser level (rather than using the search box that appears at all times)
No photo available
  • More detailed guides for setting up some features would be great.
  • I would also appreciate a new theme design.
Luis McDonnell profile photo

Likelihood to Renew

AppNexus4.0
Based on 6 answers
AppNexus keeps most of our historical data, and learns based on previous campaigns, so future campaigns for the same advertiser are likely to do better based on the AppNexus algorithms
No photo available
No score
No answers yet
No answers on this topic

Usability

AppNexus5.0
Based on 2 answers
Because I think the interface is kind of confusing at the beginning and it confuses you a lot.
No photo available
No score
No answers yet
No answers on this topic

Reliability and Availability

AppNexus10.0
Based on 1 answer
I've never had any problems with appnexus - the software is always available
No photo available
No score
No answers yet
No answers on this topic

Performance

AppNexus10.0
Based on 1 answer
Yes, everything works great in that sense
No photo available
No score
No answers yet
No answers on this topic

Support

AppNexus6.0
Based on 1 answer
Because the support team does give you support, they take 24hrs to get back to you but once they open a ticket they focus on resolving the issue for you. My only problem is that you don't have a specific account representative assigned to you.
No photo available
No score
No answers yet
No answers on this topic

Online Training

AppNexus2.0
Based on 1 answer
Online training are not user friendly and not easy to understand
No photo available
No score
No answers yet
No answers on this topic

Alternatives Considered

No photo available
Post Affiliate Pro contains more features than its competitors, and you can get it for a better price as well.
Luis McDonnell profile photo

Scalability

AppNexus5.0
Based on 1 answer
Because it's a great DSP but not the best
No photo available
No score
No answers yet
No answers on this topic

Return on Investment

  • the more product offerings AppNexus develops, the more we can use it and streamline our process (creates better efficiency by keeping us in one platform, rather than needing to switch back and forth between several)
  • quick snapshot reporting (imps, clicks, conversions) saves us time and makes information more readily available for ad-hoc advertiser inquiries
  • the transparency of AppNexus allows us to be able to provide more honest information about where the ads ran, how much they cost, etc.
No photo available
  • More sales
  • Cost savings on marketing
Luis McDonnell profile photo

Screenshots

Pricing Details

AppNexus

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
AppNexus Editions & Modules
AppNexus
Additional Pricing Details

Post Affiliate Pro

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Post Affiliate Pro Editions & Modules
Post Affiliate Pro
On-premise Edition
STARTER
$4701
ELITE
$1,9701
NETWORK
$4,9701
1. per installation
SaaS Edition
PRO
$971
ULTIMATE
$1971
NETWORK
$4771
1. month
Additional Pricing Details