What users are saying about
29 Ratings
29 Ratings
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Score 7.8 out of 101
2 Ratings
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Score 10 out of 101

Likelihood to Recommend

AppNexus

AppNexus is perfect as a DSP. It is great for programmatic advertising and buying. As a buyer, it is easy to use and the support from the customer services team has been mostly great. Header bidding is a great tool too which has helped combat any viewability issues we encounter
No photo available

Post Affiliate Pro

Post Affiliate Pro is suitable for any online business that's interested in more sales that come from affiliate partners (and are willing to pay them commission from sales).
Luis McDonnell profile photo

Feature Rating Comparison

Ad Network Integration

AppNexus
6.2
Post Affiliate Pro
Data Transfer
AppNexus
5.7
Post Affiliate Pro
DSP integration
AppNexus
6.7
Post Affiliate Pro

Ad Campaigns

AppNexus
6.3
Post Affiliate Pro
10.0
Ad campaign creation
AppNexus
5.7
Post Affiliate Pro
10.0
Ad deployment
AppNexus
5.7
Post Affiliate Pro
10.0
Display advertising
AppNexus
7.0
Post Affiliate Pro
10.0
Ad display and retargeting segmentation
AppNexus
7.0
Post Affiliate Pro
Sequence targeting
AppNexus
6.3
Post Affiliate Pro

Ad Reporting & Analytics

AppNexus
7.0
Post Affiliate Pro
10.0
Ad dashboards
AppNexus
6.5
Post Affiliate Pro
10.0
Ad performance reports
AppNexus
6.2
Post Affiliate Pro
10.0
Ad conversion tracking
AppNexus
7.3
Post Affiliate Pro
10.0
Ad attribution reporting
AppNexus
7.3
Post Affiliate Pro
10.0
Cross-channel ad management
AppNexus
7.3
Post Affiliate Pro
Ad forecasting and optimization
AppNexus
7.1
Post Affiliate Pro

Pros

AppNexus

  • As per my experience they have strong support personnel. Solving the issues as and when required.
  • We can solve certain issues like campaign performance, inventory optimization and more with the help of AppNexus wiki. We get all the required information in the Wiki itself.
  • They have given the right platform to both buyers and sellers to workout and meet their digital marketing needs and goals.
Lakshman Srivatsava Annadevara profile photo

Post Affiliate Pro

  • Tracking works brilliantly.
  • Split commission feature is great.
  • Multiple tracking methods, SEO friendly links are included.
  • SaaS version - didn't have to install anything.
Luis McDonnell profile photo

Cons

AppNexus

  • Better visualization and dashboard will make it a perfect product.
  • The product concept is hard to master. More video training in addition to the interactive training may help.
  • More report templates will make my life easier since it takes time to build one.
Kevin Yip profile photo

Post Affiliate Pro

  • More detailed guides for setting up some features would be great.
  • I would also appreciate a new theme design.
Luis McDonnell profile photo

Likelihood to Renew

AppNexus

AppNexus 4.0
Based on 6 answers
I love almost everything about AppNexus because I feel like the user data is easy to track because of the identifiers, you can see which adverts got clicked and which were ignored. We can track the location of the ad on the page fold and this makes it so much easier for future campaigns. The only thing I don't like is that the data is only kept for a year, and I'd like it for a longer period of time
No photo available

Post Affiliate Pro

No score
No answers yet
No answers on this topic

Usability

AppNexus

AppNexus 5.0
Based on 2 answers
Because I think the interface is kind of confusing at the beginning and it confuses you a lot.
No photo available

Post Affiliate Pro

No score
No answers yet
No answers on this topic

Reliability and Availability

AppNexus

AppNexus 10.0
Based on 1 answer
I've never had any problems with appnexus - the software is always available
No photo available

Post Affiliate Pro

No score
No answers yet
No answers on this topic

Performance

AppNexus

AppNexus 10.0
Based on 1 answer
Yes, everything works great in that sense
No photo available

Post Affiliate Pro

No score
No answers yet
No answers on this topic

Support

AppNexus

AppNexus 6.0
Based on 1 answer
Because the support team does give you support, they take 24hrs to get back to you but once they open a ticket they focus on resolving the issue for you. My only problem is that you don't have a specific account representative assigned to you.
No photo available

Post Affiliate Pro

No score
No answers yet
No answers on this topic

Online Training

AppNexus

AppNexus 2.0
Based on 1 answer
Online training are not user friendly and not easy to understand
No photo available

Post Affiliate Pro

No score
No answers yet
No answers on this topic

Alternatives Considered

AppNexus

AppNexus is a different kind of DSP. They put a lot of focus on taking care of their ecosystem, they are very restrictive in which kind of ads you can serve there. They audit all of the creatives, and that's why they never have issues with fraud and are good for branding campaigns. The other DSPs generally are cheaper and oriented towards performance, and you may encounter shady issues by running there.
No photo available

Post Affiliate Pro

Post Affiliate Pro contains more features than its competitors, and you can get it for a better price as well.
Luis McDonnell profile photo

Scalability

AppNexus

AppNexus 5.0
Based on 1 answer
Because it's a great DSP but not the best
No photo available

Post Affiliate Pro

No score
No answers yet
No answers on this topic

Return on Investment

AppNexus

  • the more product offerings AppNexus develops, the more we can use it and streamline our process (creates better efficiency by keeping us in one platform, rather than needing to switch back and forth between several)
  • quick snapshot reporting (imps, clicks, conversions) saves us time and makes information more readily available for ad-hoc advertiser inquiries
  • the transparency of AppNexus allows us to be able to provide more honest information about where the ads ran, how much they cost, etc.
No photo available

Post Affiliate Pro

  • More sales
  • Cost savings on marketing
Luis McDonnell profile photo

Screenshots

Pricing Details

AppNexus

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

AppNexus Editions & Modules

Additional Pricing Details

Post Affiliate Pro

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Post Affiliate Pro Editions & Modules

On-premise Edition
STARTER$4701
ELITE$1,9701
NETWORK$4,9701
  1. per installation
SaaS Edition
PRO$971
ULTIMATE$1971
NETWORK$4771
  1. month
Additional Pricing Details

Add comparison