AppsFlyer helps brands make good choices for their business and their customers through privacy-preserving measurement, analytics, fraud protection, and engagement technologies. Built on the idea that brands can increase customer privacy while providing exceptional experiences, AppsFlyer empowers thousands of creators and 10,000+ technology partners to create better, more meaningful customer relationships.
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Supabase
Score 8.9 out of 10
N/A
Supabase is an Open Source Firebase Alternative from the company of the same name in Singapore. Every Supabase project is a dedicated PostgreSQL database. Supabase also provides an open source Object store with unlimited scalability, for any file type. Supports open source authentication, with every Supabase project coming with a complete User Management system that works without any additional tools.
Appsflyer is excellent for running numerous campaigns across many clients and keeping track of real-time performance. Attribution is top-notch and the platform is up to date with the innovations in the area while keeping its effective & trustworthy information. Exporting reports could be a bit more friendly but all in all, a truly great MMP.
Supabase can be used for strong custom backends for games and full-stack web applications. Self-hosting is not as great of an option just yet, and Supabase is still being developed actively so there are still legitimate problems that can be encountered, but this project seems to be going in a positive direction and has been useful for us.
Appsflyer does deep linking well. It was reliable and works better than any past partner we've used. We no longer invest time and resources in fielding internal flags about broken links.
Appsflyer does particularly well at telling the story on industry landscape, identifying areas of opportunity for our brand to grow based on the depth and breadth of their experience in mobile.
The Appsflyer team offers best in class customer service. The account managers are knowledgeable, responsive, bright, invested and a pleasure to work with.
The UI can be used by anyone with a little understanding of the business. However, may features are somehow hidden and the UI is a bit confusing for beginners. It's not so easy to know where each feature is. It is also not easy to figure out how certain values are calculated.
It still takes some ability to be able to use all the features, but you may not need to use all the features. Even though a lot of Supabase is straightforward, you will still want experienced backend developers working with this tech. I wouldn't recommend having frontend specialists deal with this much.
Overall support is good, fast to respond and helps us with both tool related queries as well as publisher related escalations when it comes to fraud or attribution, as they step in and help justify on our behalf. They have a very small team though in India, it's time for them to scale up the team probably and assign exclusive support folks to large clients.
Appsflyer is generally a more comprehensive and robust platform offering advanced analytics, detailed attribution, and strong fraud prevention features compared to its competition in the market. Also, Appsflyer is a pretty old and well-known name in the market.
The extent of the options offered by Supabase far exceeded other similar products we've tried in the past. Also, their documentation has been excellent for us. Self-hosting is not what it's cracked up to be, but that's usually the case with these kinds of tools, anyway. I don't know anyone else I've talked to about Supabase who self-hosts, either. For something super micro small, Pocketbase is genuinely self-hostable, but it's been best for prototypes and proofs-of-concept, perhaps not with something expecting a lot of users. That's where Supabase's scalability and flexibility become more valuable.
