What users are saying about

AppsFlyer

9 Ratings

Swrve

1 Ratings

AppsFlyer

9 Ratings
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Score 8.2 out of 101

Swrve

1 Ratings
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Score 8 out of 101

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Likelihood to Recommend

AppsFlyer

I would recommend this tool to any bigger company with a mobile app and bigger budget. This tool is extremely helpful when you're running multiple user acquisition campaigns and would like to better understand which channel works best, and why. In other words, this is great for mobile marketing initiatives and optimizations.
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Swrve

If you're looking for mobile segmentation, CRM, multivariate testing, then Swrve is the way to go. It's not a great analytics platform, but it's improving on that front.
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Pros

  • OneLink is a great feature for deeplinking, I don't think any of AppsFlyer competitors offer anything similar
  • Attribution data is SUPER accurate
  • Amazing integrations and cross-platform support
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  • Setting up and managing multivariate tests
  • Applying segments/cohorts set up for one campaign or test to another
  • Serving different config data files to different player segments
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Cons

  • The AppsFlyer UI for generating individual campaign trackers is terrible. I gave them feedback and they tell me that they are working on fixing it soon (in 6 months?).
  • AppsFlyer documentation for server to server integration for both install and engagement campaigns is (still!) very confusing.
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  • The web interface is a bit clunky
  • Some of the SDK quirks lead to difficult implementation if you're doing anything non-standard
  • It's not cheap
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Likelihood to Renew

AppsFlyer10.0
Based on 1 answer
AppsFlyer works well with our use cases already, and is working on addressing the gaps (of trackers UI)
Srikanth Bangalore profile photo
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Alternatives Considered

We actually did an integration with Kochava. Our integration was Server To Server. It did not work out - we never got the right attribution. It was also a challenge to verify a real end-to-end campaign with a mobile network. To be fair, this was done 3-4 years ago, and Kochava might have improved in the meantime.
I evaluated DoubleClick as a way for measuring mobile attribution but gave up when I realized that most of our audience is on Facebook. DoubleClick does not integrate with Facebook, but AppsFlyer does.
Srikanth Bangalore profile photo
There's some overlap with other products, but Swrve's segmentation and push management are its key differentiators.
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Return on Investment

  • Increased retention rate and quality of users
  • Better conversion rate on acquisition funnels
  • Made campaign optimizations easier and quicker for the team
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  • One of our early titles was entirely client authoritative and Swrve allowed us to send configs to different players
  • We were able to deliver proof-of-concept on multivariate tests to developer partners quickly
  • We had an easy push-notification management service built in at not-too-steep a price
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Pricing Details

AppsFlyer

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

Swrve

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details