AppsFlyer vs. Visual Studio App Center (discontinued)

Appsflyer is excellent for running numerous campaigns across many clients and keeping track of real-time performance. Attribution is top-notch and the platform is up to date with the innovations in the area while keeping its effective & trustworthy information. Exporting reports could be a bit more friendly but all in all, a truly great MMP.

Incentivized

Honestly, it's an all around solution that needs some enhancements. Need to build an app, check! Need to test that app, check! Need to debug that app, check! Visual Studio App Center is a well rounded platform for multiple types of builds and services.

Incentivized

• Appsflyer does deep linking well. It was reliable and works better than any past partner we've used. We no longer invest time and resources in fielding internal flags about broken links.
• Appsflyer does particularly well at telling the story on industry landscape, identifying areas of opportunity for our brand to grow based on the depth and breadth of their experience in mobile.
• The Appsflyer team offers best in class customer service. The account managers are knowledgeable, responsive, bright, invested and a pleasure to work with.

Incentivized

• It supplies the right native integration for test cases both IOS and Android
• Constant device updates means you are working with the right builds to support product use cases
• Excels in automated test cases that are easy to implement, monitor, and digest results

Incentivized

• Supports download of only 200K rows of raw data for in-app events
• Supports download of raw data of in-app events for only 30 days duration max and for the last 90 days
• Custom reports are limited.
• Need to download raw data for deeper analysis
• Cannot look into parameter level events without raw reports

Incentivized

• Webview support was lacking
• User management seems a bit disconnected from the standard Microsoft ecosystem. Almost feels like you are managing local users and sharing access more than an enterprise solution
• Price could be better
• Buggy on some of the latest versions of windows

Incentivized

AppsFlyer works well with our use cases already, and is working on addressing the gaps (of trackers UI)

Incentivized

The UI can be used by anyone with a little understanding of the business. However, may features are somehow hidden and the UI is a bit confusing for beginners. It's not so easy to know where each feature is. It is also not easy to figure out how certain values are calculated.

Incentivized

Overall support is good, fast to respond and helps us with both tool related queries as well as publisher related escalations when it comes to fraud or attribution, as they step in and help justify on our behalf. They have a very small team though in India, it's time for them to scale up the team probably and assign exclusive support folks to large clients.

Incentivized

Appsflyer is generally a more comprehensive and robust platform offering advanced analytics, detailed attribution, and strong fraud prevention features compared to its competition in the market. Also, Appsflyer is a pretty old and well-known name in the market.

Incentivized

The biggest benefit is in integrations and plug-ins, as well as the fact that it's not open source. I know open source is popular, but we have all been on the downside of open source and waiting for things to be voted up or a contribution to fix an issue. This alone makes VSAC a nice solution! Plus, it comes with a complete IDE integration of services, documentation, and is light weight

Incentivized

• Allows us to make sure that we're meeting our advertiser's performance and optimize accordingly. Which keeps our business on going.
• Allows us to stop spend on inventory that's not performing well to save money on those placements.
• Allows us to identify fraudulent inventory and get our money back from our traffic sources.

Incentivized

• Cut down on time to delivery enhancements and overall builds to users
• Helps test new proposed releases with ease
• Cuts down on local build issues as it does do a good job with local development environments as well

Incentivized