AppsFlyer vs. Wicked Reports

AppsFlyer

AppsFlyer

124 Reviews and Ratings

Wicked Reports

Wicked Reports

0 Reviews and Ratings

Overview
Product	Rating	Most Used By	Product Summary	Starting Price
AppsFlyer	Score 4.5 out of 10	N/A	AppsFlyer is a marketing measurement and attribution platform that connects campaign interactions with user acquisition, engagement, revenue, and return on investment (ROI) data. The platform supports measurement across mobile applications, websites, connected television (CTV), PCs, and game consoles.	$7 per conversion
Wicked Reports	Score 0.0 out of 10	N/A	Wicked Reports is a multi-touch marketing attribution software built by data experts to deliver critical data insights for paid marketing activities. Ecommerce brands can use Wicked to see every step of the customer journey, from first click to click to sale, and every touch point in between, to determine which paid marketing activities are working and which aren't. This helps users confidently adjust ad spend. The solution boasts strong reporting capabilities for both ROI and Customer cohort…	$400 per month

Pricing

AppsFlyer

Wicked Reports

Editions & Modules

Growth: 7¢
per conversion
Zero: Free Forever
Enterprise: Contact sales team

Wicked Good: $400
per month
Wicked Awesome: $600
per month
Agency: Custom Pricing

Offerings

Pricing Offerings
AppsFlyer	Wicked Reports
Free Trial
Yes	No
Free/Freemium Version
Yes	No
Premium Consulting/Integration Services
No	No

Entry-level Setup Fee

No setup fee

No setup fee

Additional Details

—

Discount available for annual pricing. Introductory pricing also available.

More Pricing Information

Community Pulse
	AppsFlyer	Wicked Reports
Considered Both Products	AppsFlyer Verified User Anonymous Chose AppsFlyer Appsflyer is generally a more comprehensive and robust platform offering advanced analytics, detailed attribution, and strong fraud prevention features compared to its competition in the market. Also, Appsflyer is a pretty old and well-known name in the market. Incentivized Helpful? Verified User Anonymous Chose AppsFlyer To summarize, AppsFlyer has better end-to-end data processing and performance tracking. It also provides us with better integration for clients and their agencies for its use. We also found the possibility to work with SKAN attribution and retargeting campaigns which were not … Incentivized Helpful? Verified User Anonymous Chose AppsFlyer i have not used any other platforms Incentivized Helpful? Verified User Anonymous Chose AppsFlyer AppsFlyer places attribution as its #1 priority vs. a secondary priority for other companies such as Branch. The pricing structure of AppsFlyer is also very reasonable compared with other attribution solutions. Additionally, AppsFlyer's global footprint allowed us to launch … Incentivized Helpful? Kathleen Lara Data Analyst Chose AppsFlyer AppsFlyer is better than Branch in terms of user experience. Incentivized Helpful? Verified User Anonymous Chose AppsFlyer Branch Incentivized Helpful? Verified User Anonymous Chose AppsFlyer We preferred finding a third party that integrated with both Adobe Analytics and Google Analytics to provide flexibility in tools we chose to tracking our mobile apps. AppsFlyer also had the most affordable and transparent pricing than others we evaluated. Incentivized Helpful? Verified User Anonymous Chose AppsFlyer AppsFlyer is by far the best one because of ease of use. They have great cost aggregation, are cheap to use, and have strong technical expertise and a good customer success team. Their solution is sophisticated enough, has great reporting views, and is a sound, technically … Incentivized Helpful? KE Kyle Ev Social Media Marketing Coordinator Chose AppsFlyer It's simply the best and easiest to use. Incentivized Helpful? Arfan Chaudhry Founder Chose AppsFlyer It was priced well with great support so it was a no brainer for us to go with AppsfFyer. Also, Appsflyer was integrated with everyone we wanted to use where the competition was not. This was the major deciding factor and also the price point is very startup-friendly for indie … Incentivized Helpful? Verified User Anonymous Chose AppsFlyer AppsFlyer has a very good user interface, and very easy to set up. Incentivized Helpful? Verified User Anonymous Chose AppsFlyer We read the software was in the higher tier of all used. Incentivized Helpful? Verified User Anonymous Chose AppsFlyer AppsFlyer has the best fraud identifications against other attribution platforms out there. The dashboard layouts are easily one of the easiest ones to use. Incentivized Helpful? Nathan Levin Founder & CEO Chose AppsFlyer Adjust is the best, followed by AppsFlyer. The rest are a joke and should be ashamed of themselves for putting out products that don't give marketers the insights they need to facilitate growth or identify fraud. Incentivized Helpful? Verified User Anonymous Chose AppsFlyer App Annie, Apptopia and Kochava Incentivized Helpful? Verified User Anonymous Chose AppsFlyer The company selected AppsFlyer. I guess AppsFlyer offered the best deal. Incentivized Helpful? SP Shubham Pareek Senior Account Executive Chose AppsFlyer It's a one-stop solution for all our problems. Now we can focus on growing our apps and business. We are able to scale our business by managing our team bandwidth. The advance features like real-time data, and full-featured raw data reports are very helpful and time-saving. It … Incentivized Helpful? Rohit Asesh Deputy Manager - Digital Marketing Chose AppsFlyer Again, AppsFlyer has an edge over others because of its 1. easy to use interface 2. brilliantly researched modules 3. the kind of support they provide in term of knowledge base records and human support both 4. innovations and new module launches they come up with to keep you … Incentivized Helpful? Verified User Anonymous Chose AppsFlyer I personally recommend AppsFlyer over the other tracking software because it's easy to use and we can get all necessary details at one click. And especially the Protect360 feature is the best fraud tracking module that I have ever seen. Incentivized Helpful? Verified User Anonymous Chose AppsFlyer AF is better than Adjust for the features, the partner integration, the usability, the UI of the platform. Incentivized Helpful? Michael Jessen Senior User Acquisition Specialist Chose AppsFlyer In my previous company I tested both Adjust and Branch, but always came back to AppsFlyer. It's easy to use, great support, very visual (which I prefer over Adjust and such) and the various tools such as 360 and audiences that are top notch. Incentivized Helpful? Verified User Anonymous Chose AppsFlyer For the price and the usability. Incentivized Helpful? Verified User Anonymous Chose AppsFlyer For mobile attribution, Appsflyer is the most recommended, as it provides easy integration to many advertisers and media partners. Incentivized Helpful? Rafael Grandizoli Gerente de Operações Chose AppsFlyer In my use, the client decided to use it (I'm agnostic), but local support and complete range of tools could be decision maker. Incentivized Helpful? Verified User Anonymous Chose AppsFlyer - Better UI - Easier Integration - Better Reporting Incentivized Helpful?	Wicked Reports No answer on this topic

Best Alternatives
	AppsFlyer	Wicked Reports
Small Businesses	Firebase Crashlytics Score 9.7 out of 10	Branch Score 6.8 out of 10
Medium-sized Companies	Firebase Crashlytics Score 9.7 out of 10	Piano Analytics Score 7.3 out of 10
Enterprises	Firebase Crashlytics Score 9.7 out of 10	Piano Analytics Score 7.3 out of 10
All Alternatives	View all alternatives	View all alternatives

User Ratings
	AppsFlyer	Wicked Reports
Likelihood to Recommend	7.9 (0 ratings)	- (0 ratings)
Likelihood to Renew	10.0 (0 ratings)	- (0 ratings)
Usability	6.8 (0 ratings)	- (0 ratings)
Support Rating	6.0 (0 ratings)	- (0 ratings)

User Testimonials
	AppsFlyer	Wicked Reports
Likelihood to Recommend	Appsflyer is excellent for running numerous campaigns across many clients and keeping track of real-time performance. Attribution is top-notch and the platform is up to date with the innovations in the area while keeping its effective & trustworthy information. Exporting reports could be a bit more friendly but all in all, a truly great MMP. Incentivized Verified User Anonymous Read full review	No answers on this topic
Pros	Appsflyer does deep linking well. It was reliable and works better than any past partner we've used. We no longer invest time and resources in fielding internal flags about broken links. Appsflyer does particularly well at telling the story on industry landscape, identifying areas of opportunity for our brand to grow based on the depth and breadth of their experience in mobile. The Appsflyer team offers best in class customer service. The account managers are knowledgeable, responsive, bright, invested and a pleasure to work with. Incentivized Verified User Anonymous Read full review	No answers on this topic
Cons	Supports download of only 200K rows of raw data for in-app events Supports download of raw data of in-app events for only 30 days duration max and for the last 90 days Custom reports are limited. Need to download raw data for deeper analysis Cannot look into parameter level events without raw reports Incentivized Kaustubh Pande Senior Data Analyst Read full review	No answers on this topic
Likelihood to Renew	AppsFlyer works well with our use cases already, and is working on addressing the gaps (of trackers UI) Incentivized Srikanth Bangalore Principal Software Engineer Read full review	No answers on this topic
Usability	The UI can be used by anyone with a little understanding of the business. However, may features are somehow hidden and the UI is a bit confusing for beginners. It's not so easy to know where each feature is. It is also not easy to figure out how certain values are calculated. Incentivized Paula Helin UA Manager Read full review	No answers on this topic
Support Rating	Overall support is good, fast to respond and helps us with both tool related queries as well as publisher related escalations when it comes to fraud or attribution, as they step in and help justify on our behalf. They have a very small team though in India, it's time for them to scale up the team probably and assign exclusive support folks to large clients. Incentivized Verified User Anonymous Read full review	No answers on this topic
Alternatives Considered	Appsflyer is generally a more comprehensive and robust platform offering advanced analytics, detailed attribution, and strong fraud prevention features compared to its competition in the market. Also, Appsflyer is a pretty old and well-known name in the market. Incentivized Verified User Anonymous Read full review	No answers on this topic
Return on Investment	Allows us to make sure that we're meeting our advertiser's performance and optimize accordingly. Which keeps our business on going. Allows us to stop spend on inventory that's not performing well to save money on those placements. Allows us to identify fraudulent inventory and get our money back from our traffic sources. Incentivized Nathan Levin Founder & CEO Read full review	No answers on this topic
ScreenShots	AppsFlyer Screenshots