What users are saying about
18 Ratings
5 Ratings
18 Ratings
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Score 6.1 out of 101
5 Ratings
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Score 8.1 out of 101

Likelihood to Recommend

Aprimo

I would advise him/her to meet with an Aprimo consultant to understand all of the capabilities of the software. I have a feeling that Aprimo does have the planning capability we urgently desire, but the training platforms Aprimo offers are very limited. Perhaps a valuable proposition would be for certain employees to become power users who are constantly seeking out improvements within our company's use of Aprimo.
Adrienne Spohr profile photo

Brandfolder

Great for organization and visualization of all marketing collateral. Great for sharing public facing assets with everyone, including external parties.
No photo available

Pros

Aprimo

  • In general the capabilities within Marketing Resource Management seem like a platform built by marketers for marketers.
  • The out of the box processes are pretty
  • The uniformity of the user experience across modules makes user training and change management a lot We are still in early stages of using the reporting capabilities, but we can see lots of value in what they Unica was not as standardized.
  • We are still very much focused on adoption.
No photo available

Brandfolder

  • Fresh ideas for annual media kit for Homes & Land and Estates & Homes.
  • Ad ideas, such as Featured Listings, Agents, Maps.
  • Company documents such as co-op program, contact lists.
  • Valuable articles to include in magazines.
Julie A Walter profile photo

Cons

Aprimo

  • Very difficult to learn, confusing language and practically no help to speak of.
  • too easy to delete or close a project, and no way to reset or skip a step. (this happens all the time.)
No photo available

Brandfolder

  • If you have a large collection of images, like we do, and you go 2 or 3 pages deep and select an image, then close the image, the collection snaps back to page 1. It's pretty frustrating.
No photo available

Likelihood to Renew

Aprimo

Aprimo 5.9
Based on 7 answers
Aprimo Marketing Suite On Demand (AMSOD) Is being sunsetted and we are not sold on V 9 yet. We will consider other options because we're not sure that we can justify $1m spend over 3 years to go to full tenant.
Michael Higgins profile photo

Brandfolder

No score
No answers yet
No answers on this topic

Usability

Aprimo

Aprimo 3.7
Based on 4 answers
Relatively easy to learn the basics, but there are a significant number of nuances. The system does not have user-friendly ways of allowing mass data manipulation in order to track large budgets over time. The only solution seems to be exporting into an Excel data dump and then performing analysis from there.
Adrienne Spohr profile photo

Brandfolder

No score
No answers yet
No answers on this topic

Reliability and Availability

Aprimo

Aprimo 10.0
Based on 1 answer
We have not yet experienced any downtime
No photo available

Brandfolder

No score
No answers yet
No answers on this topic

Performance

Aprimo

Aprimo 8.0
Based on 1 answer
We are struggling with it though I think it’s our firewall i.e. an internal issue. Accessing the software outside or on mobile is faster.

They have a multi-tenant and single tenant option (more expensive) . We bought the single tenant option in anticipation of using Campaign Management and based upon our scale. You get more capabilities with single tenant
No photo available

Brandfolder

No score
No answers yet
No answers on this topic

Support

Aprimo

Aprimo 8.0
Based on 1 answer
Customer service has been responsive and attentive in line with the service we have bought. However, any organization that wants to make investments in Aprimo should plan to make an investment in internal support headcount to serve as the first line of defense for user issues and inquiries otherwise it could become too expensive.

We are on a standard service plan. You get 8 hours/month of whatever you want to ask them. This has been good enough. Will be buying more when we implement campaign management
No photo available

Brandfolder

No score
No answers yet
No answers on this topic

In-Person Training

Aprimo

Aprimo 8.0
Based on 1 answer
Aprimo offered a number of hands on sessions customized for each group. As such, they address specific needs and configurations of each team. These sessions also offered another round of cross-functional collaboration in process design.
No photo available

Brandfolder

No score
No answers yet
No answers on this topic

Online Training

Aprimo

Aprimo 6.0
Based on 1 answer
It was very generic and we took it prior to configuration. It was however adequate to educate our user in the basic capabilities that will have become available to them after deployment.
No photo available

Brandfolder

No score
No answers yet
No answers on this topic

Implementation

Aprimo

Aprimo 10.0
Based on 1 answer
We were very well supported. TopRight who performed the process/requirements definition as well as project management functions came with ample experience with various marketing automation platforms. They also came with very good multi-channel marketing experience that allowed them to tackle this implementation as a marketing deployment and not a technology deployment. TopRight bring expertise in multi-channels strategy.

Aprimo performed the configuration and training functions. Their personnel were very well versed in their platform and brought much empathy to a deployment that required a great deal of change management.

I am stunned by how many people (from for-profit sector who work here) have not been exposed to these types of platforms. I want to make sure that folks are so accustomed to user interface. When I roll-out campaign management, teaching them the art and science of campaign management versus just learning the tool. TopRight are marketers. They are familiar with all these technologies. Their job has been to define processes, best practices and turn into training. Similar to training from Salesforce.com about funnel mgmt etc, vs. just the product. We will create training modules that are agnostic to the platform
No photo available

Brandfolder

No score
No answers yet
No answers on this topic

Alternatives Considered

Aprimo

  • Canva is quicker/easier to use for a quick image design
  • Eloqua has greater email functionality
  • Aprimo was a cheaper cost at the time but products [are] in review always.
No photo available

Brandfolder

I used Marketing Central before Brandfolder. The later is better with faster access to design ideas.
Julie A Walter profile photo

Return on Investment

Aprimo

  • The lead management tool improves lead generation by shortening the lead circle in our communications and send leads to a sales team automatically.
  • Aprimo allows the marketing team to improve the quality and timing to communicate by knowing the customer experience with our messages and microsites.
  • Automated response triggers and reports increased the marketing team efficiency.
Ricardo Camargo profile photo

Brandfolder

  • Definitely a positive impact in that we can now very easily share and stay organized across teams and departments.
No photo available

Pricing Details

Aprimo

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Brandfolder

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

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