ARIS vs. Microsoft Dynamics 365 Marketing

Well suited for enterprise architecture modeling where the intent to document elements beyond processes as well, such as risks and controls, KPIs, systems, org charts, etc. It also has the excellent capability of creating custom reports, hence if looking for various views right from summary to detailed, this is a great tool. It is less appropriate for implementing the processes as it is not very strong in BPMN.

Having used both Salesforce and Microsoft Marketing, the integration is much tighter and the automation and workflow is much tighter using PowerAutomate. Reporting on tasks is better in Salesforce, but the ability to fully and quickly integrate into the Microsoft Azure stack is well worth the hassle of quickly generating reports.

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• Query feature is excellent to extract information in a specific manner.
• Ability to create custom reports.
• Collaboration feature is very good.
• Semantic checks to check validation errors.
• cloud based central repository.

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• Builds dynamic audiences using real-time CRM and behavioral data without manual list maintenance.
• Triggers communications based on actions such as purchase, visit date, or post-visit timing.
• Manages high-volume transactional and lifecycle emails with consistent governance and compliance.

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• Defining databases, use of entities and relationship diagrams, define data, like data models, there is still a part they could improve.
• Providing more standard reports and improving on access rights and privileges functionality

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• Currently marketing is more contact centric, should add the flexibility of doing segmentation as well as customer journey on leads without associating with contact
• Pricing is based on number of contact, even if you are not marketing all of them.
• Cannot reuse the existing marketing lists created in CRM for marketing as seamlessly as in ClickDimensions, even though both uses the same Dataverse

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I wouldn't even think of renewing our use of Marketing 365. It's worthless

I am a BPM and Enterprise Architect Consultant and hence have been using different BPM and EA tools for consulting practice. Until now I have used Opentext Provision EA,Sparx EA, MS Visio and IBM Blueworks. All of the tools used are good and have their own unique features and capabilities. ARIS BPA is widely used by my current organization for different projects.

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Microsoft Dynamics 365 Marketing is extremely usable in order to manage all of my organization's customer information across the organization. Further we use Microsoft Dynamics 365 Marketing to manage all of our marketing campaigns from beginning to end. Microsoft Dynamics 365 Marketing makes my organization more able to run a professional marketing strategy.

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It has good, even complex functionality that is provided by its library and ability to create relations between items, yet it is not hard to use. Anyone can use it in a short time. It provides reporting abilities and good documentation with the availability of exporting options. The only drawback I have seen was user management/login issues.

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Like all Microsoft corporation products, Microsoft Dynamics 365 Marketing comes with the extremely high-quality customer support that Microsoft corporation has become well known for. Whether it is the availability of twenty-four/seven customer support or the highly-trained, very friendly customer support personnel, Microsoft Dynamics 365 Marketing has the support you are looking for.

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The Service area, they have been very useful. ARIS suite is covering number of applications. ARIS engine is very powerful and robust. The tool can be configured in many ways which can be beneficial but can be a curse at the same time. As a user, you need to apply this flexibility with care.

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While the cost was significantly more than other vendors we looked at, the tools are similar to our previous tool so conversion would be (somewhat) easy. We chose it because it directly integrates with Microsoft Dynamics CRM - which we integrated at the same time.

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• Documentation of processes made it possible for anyone to see who does what, how and using what systems.
• Dependency on specific people is eliminated.

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• It took a few months to get things in order and I believe I could’ve gotten started sooner, but I had to learn about it first

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