Aspire.io vs. GRIN

I used Aspire to find influencers for my fashion business and most of the influencers who signed up for my project were unreliable and did not fulfill their contract terms. For example, of 5 influencers I sent products to, only one completed the work that was agreed upon under the Terms. The others received a $195 product and disappeared, even though we signed a contract called Terms that is monitored by Aspire. The main downfall with Aspire is that it doesn't have a system in place to control this. For instance, they don't have a way for brands to leave a review for influencers and they don't block bad influencers (many just want free product) from applying for future projects. Aspire doesn't take responsibility for anything. What is the point of paying money to Aspire if they don't vet their influencers and control the quality of influencers who use their platform?

GRIN is well suited for companies that are seeking an all-in-one solution for influencer program management and place a high value in repurposing UGC for marketing purposes. I would also say that GRIN makes sense for those who are aggressively scaling their influencer program and are planning on having at least 100-150 creators in the program. GRIN would be less appropriate for companies who may not have a large influencer program and are merely seeking to track affiliate link/coupon code performance.

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• Account Reps are personable and easy to work with!
• Wide-range of database of influencers
• Easy navigate in platform

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• customer service on all levels
• streamlines resources (creator search, emails, Shopify orders, payments, etc) all on one platform
• The amount of customization and overall tools - sometimes this feels overwhelming but I'm grateful they are there to build on as I grow my experience with the platform

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• In my opinion, Bad Customer Service
• I think they Don't Care if you succeed on their platform
• In my opinion, their influencers seem fake

• Creator search tool - doesn't bring up viable creator options, which means we do primarily off-platform seeding.
• The landing page is clunky and not functional for reviewing creators - it adds a lot of time to my team's day looking through the creators with the way it's set up.
• Email templates have funny formatting, and the typeface always seems to get messed up.

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I wouldn't be able to run as high of a profitable or functioning influencer program without it. GRIN seriously is the organizational tool that propels us towards success, it is not in any way going to do the work for you, but it does make the work more efficient, easier, and WAY more organized

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We've done countless trainings with them and have done every step as outlined. In my experience, the site does not perform at all and there are no results that ever come. I think Aspire.io seems to have no ideas on how to get a response from their influencers and to get them to do what they are suppose to do.

The user interface of the platform is very well designed and extremely intuitive. You almost don't need an onboarding process because the workflow is so straightforward. The only item I would mention as a downside is the reporting. In order to get comprehensive reports, you need to go into each individual campaign. There is no aggregated report with all conversions.

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I have bi-weekly calls with my AspireIQ rep which has been very helpful. Anytime I have a question, notice a bug, etc, she is quick to respond.

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We have our own support rep who helped get us set up, and as odd one off questions have come up has continued to support us. The rep is super knowledgeably and has also helped with some creative ways to get what we need. They are also always super fast to help when anything comes up

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I don't have any key insights here. If you have someone organized and aware of how the influencer workflow operates then it will be a very easy implementation process for you. I would just ensure you have all of your products setup in Shopify before starting the implementation with Grin.

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We used to use TapInfluence but we found the selection of influencers to choose from to be limited - we could not manage conversations in the platform

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I was looking around at Dovetale, which connected with Shopify, and although it may be an easy connection because it's within the Shopify website, it isn't as user-friendly. It also doesn't offer the same hands-on experience from the GRIN team, 24/7 customer support, or bi-weekly calls with your direct contact. It just doesn't feel like it's worth it to me for the "convenience."

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• Making our brand more fun!
• While our account is "small" we believe investing in influencers has broadened our brand and gotten in front of people we didn't have the capability of

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• We are just getting moving with Grin but I am excited to grow our overall program.
• The Grin community has provided a wealth of insights that we have been able to implement.
• The addition of EMV data has been great for tracking success.

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