Astonish Email vs. Mad Mimi

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Astonish Email
Score 7.0 out of 10
N/A
Astonish Email is the eponymous flagship product for cloud-based email marketing from a small UK company incorporated in 2013. Exclusively for small businesses, it features newsletter generating and sending via a simple email builder and editor, tracks receiver responses, allows followers to connect via social networks, and some automation (opt-out) and personalization as well. Copy and pasting contacts and mobile-accessible emails are both touted as being easily managed. This lean program is…N/A
Mad Mimi
Score 10.0 out of 10
N/A
Mad Mimi is an email marketing solution targeted at SMBs, designed to be intuitive and straightforward. It was acquired by GoDaddy in August 2014 to expand their small business support offerings.
$10
per month
Pricing
Astonish EmailMad Mimi
Editions & Modules
No answers on this topic
Basic
$10.00
per month
Pro
$42.00
per month
Silver
$199.00
per month
Gold
$1049.00
per month
Offerings
Pricing Offerings
Astonish EmailMad Mimi
Free Trial
NoNo
Free/Freemium Version
YesNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details
More Pricing Information
Community Pulse
Astonish EmailMad Mimi
Top Pros

No answers on this topic

Top Cons

No answers on this topic

Features
Astonish EmailMad Mimi
Email & Online Marketing
Comparison of Email & Online Marketing features of Product A and Product B
Astonish Email
-
Ratings
Mad Mimi
8.2
9 Ratings
1% above category average
WYSIWYG email editor00 Ratings9.98 Ratings
Dynamic content00 Ratings7.06 Ratings
Ability to test dynamic content00 Ratings5.06 Ratings
Landing pages00 Ratings8.05 Ratings
A/B testing00 Ratings10.01 Ratings
Mobile optimization00 Ratings7.07 Ratings
Email deliverability reporting00 Ratings9.09 Ratings
List management00 Ratings10.09 Ratings
Triggered drip sequences00 Ratings8.15 Ratings
Reporting & Analytics
Comparison of Reporting & Analytics features of Product A and Product B
Astonish Email
-
Ratings
Mad Mimi
10.0
8 Ratings
26% above category average
Dashboards00 Ratings10.07 Ratings
Standard reports00 Ratings10.08 Ratings
Custom reports00 Ratings10.06 Ratings
Pre-Send Testing
Comparison of Pre-Send Testing features of Product A and Product B
Astonish Email
-
Ratings
Mad Mimi
7.7
1 Ratings
10% below category average
Link Tracking00 Ratings10.01 Ratings
Spelling and Grammar Check00 Ratings6.01 Ratings
Email Previews00 Ratings7.01 Ratings
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User Ratings
Astonish EmailMad Mimi
Likelihood to Recommend
-
(0 ratings)
9.9
(13 ratings)
Likelihood to Renew
-
(0 ratings)
10.0
(5 ratings)
Usability
-
(0 ratings)
9.0
(2 ratings)
Support Rating
-
(0 ratings)
8.0
(1 ratings)
User Testimonials
Astonish EmailMad Mimi
Likelihood to Recommend
Astonish Email
No answers on this topic
GoDaddy
Mad Mimi is perfect for scheduling remainder emails. For instance, if you need to remind a client about a pending order next week, you can schedule the remainder email today and it will be sent exactly the date and time you want it to even if you are out of office. If you need to contact thousands of people at a time, Mad Mimi can be used to send the emails all at once to all of them, especially for marketing purposes and newsletter purposes.
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Pros
Astonish Email
No answers on this topic
GoDaddy
  • I've been on the free plan for years and it has suited me very well. It's reliable and has all the core features I need at the moment. Considering how all the online tools can add up, this is right for my business.
  • Mad Mimi has a super-simple interface, and it's drag and drop, so I don't have to spend a lot of time designing each email. Although you can customize with your logo and colors.
  • There are several free add-ons, which allow for a limited amount of automation. I would recommend taking advantage of the RSS feed, webform, and drip campaign features.
  • You can segment your list into as many groups as you like, which makes for more effective email marketing.
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Cons
Astonish Email
No answers on this topic
GoDaddy
  • The ease on adding links, such as unsubscribe links, is not as easy as it is with other email service providers. Creating simple tags that take the place of a link could help a lot, especially for those not as familiar with HTML.
  • Perhaps a way of archiving old emails, or hiding them from the past emails area. It can look a bit cluttered, and can be confusing in some circumstances.
  • Providing some learning material, or at least a more thorough overview of email marketing, and the user interface would be of great use to beginners.
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Likelihood to Renew
Astonish Email
No answers on this topic
GoDaddy
Pretty simple, I know I'm getting what I pay for and a little more. Although simple and easy for the new user; a more seasoned marketer can still get the most from MadMimi. Especially if the primary purpose is to generate strong brand loyalty with effective communication that integrates your various outlets: MadMimi makes it easy for your customer to pick-up what the business owner wants to relay.
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Usability
Astonish Email
No answers on this topic
GoDaddy
I find it very easy to use just like my colleagues too. The learning curve is straight forward.
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Support Rating
Astonish Email
No answers on this topic
GoDaddy
My issues are usually quickly resolved and their support staffs are very knowledgeable on the software generally
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Alternatives Considered
Astonish Email
No answers on this topic
GoDaddy
Constant Contact is the Goliath of the industry and to us, it was unnecessarily complex and expensive. We chose Mad Mimi, after looking at several other new offerings and we've been extremely satisfied with our choice of Mad Mimi.
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Return on Investment
Astonish Email
No answers on this topic
GoDaddy
  • I've spent 3 years creating blog posts, and it is only now encompassing the breath that allows me to draw upon this pieces as a reusable resource, but now this is happening.
  • I preferred the Mad Mimi platform to Mail Chimp, and I suspect it continues to offer advantages. I felt Mad Mimi did themselves a disservice by failing to support their free subscriber service to the same extent that Mail Chimp does. When one's mail list gets sufficiently large, then it does pay to pay them, but not in the context I was using it.
  • It seems that Mad Mimi is targeting direct marketing purposes, as this is a use where ROI is more easily measured.
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ScreenShots