What users are saying about
16 Ratings
16 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener noreferrer'>trScore algorithm: Learn more.</a>
Score 8.3 out of 101

Likelihood to Recommend

Mad Mimi

Mad Mimi is great for someone who wants a very simple user interface for sending out basic, yet professional, emails. Perfect for the beginning business owner. It's full-featured, yet easy to use. It's free for a good number of contacts. There are free and low-cost features that enhance the functionality. Plus, when you go beyond the free plan, it's one of the lowest cost pro plans around. On the downside, there are other email tools that are more sophisticated with built-in templates.
Robbin Block profile photo

Feature Rating Comparison

Email & Online Marketing

Mad Mimi
8.5
WYSIWYG email editor
Mad Mimi
9.0
Dynamic content
Mad Mimi
8.2
Ability to test dynamic content
Mad Mimi
7.2
Landing pages
Mad Mimi
8.3
A/B testing
Mad Mimi
10.0
Mobile optimization
Mad Mimi
7.4
Email deliverability
Mad Mimi
8.5
List management
Mad Mimi
8.4
Triggered drip sequences
Mad Mimi
9.3

Reporting & Analytics

Mad Mimi
7.7
Dashboards
Mad Mimi
7.9
Standard reports
Mad Mimi
7.5
Custom reports
Mad Mimi
7.7

Pros

Mad Mimi

  • WYSIWYG-like editor
  • Editing and correction after publication
  • Good interface
Lincoln Stoller, PhD, CHt profile photo

Cons

Mad Mimi

  • Free version was too limited in the size of the mail list it supported.
  • Free version was too limited in the number of images that could be stored in the image library.
  • At the time I was last using it, they did not have a full-featured link to enable people to sign up for different mail lists, or different profile indicators for a single mail list (such as field of interest, or location).
Lincoln Stoller, PhD, CHt profile photo

Likelihood to Renew

Mad Mimi

Mad Mimi 10.0
Based on 5 answers
If I have the opportunity to use Mad Mimi again I will without hesitation. The site was simple to navigate and the templates customizable and easy to use no matter your skill level.
Raven Blue profile photo

Usability

Mad Mimi

Mad Mimi 9.4
Based on 2 answers
I find it very easy to use just like my colleagues too. The learning curve is straight forward.
deba omoluru profile photo

Support

Mad Mimi

Mad Mimi 8.0
Based on 1 answer
My issues are usually quickly resolved and their support staffs are very knowledgeable on the software generally
deba omoluru profile photo

Alternatives Considered

Mad Mimi

In comparison with Mail Chimp I found Mad Mimi had a better content editor, and better record (posts) archiving/modification
Lincoln Stoller, PhD, CHt profile photo

Return on Investment

Mad Mimi

  • Increased employee efficiency.
  • Cost efficient.
Raven Blue profile photo

Pricing Details

Mad Mimi

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Add comparison