What users are saying about
15 Ratings
15 Ratings
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Score 7.8 out of 101

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Likelihood to Recommend

Mad Mimi

Mad Mimi is great for someone who wants a very simple user interface for sending out basic, yet professional, emails. Perfect for the beginning business owner. It's full-featured, yet easy to use. It's free for a good number of contacts. There are free and low-cost features that enhance the functionality. Plus, when you go beyond the free plan, it's one of the lowest cost pro plans around. On the downside, there are other email tools that are more sophisticated with built-in templates.
Robbin Block profile photo

Feature Rating Comparison

Email & Online Marketing

Mad Mimi
8.6
WYSIWYG email editor
Mad Mimi
9.6
Dynamic content
Mad Mimi
8.0
Ability to test dynamic content
Mad Mimi
6.5
Landing pages
Mad Mimi
7.7
A/B testing
Mad Mimi
10.0
Mobile optimization
Mad Mimi
8.6
Email deliverability
Mad Mimi
9.0
List management
Mad Mimi
8.7
Triggered drip sequences
Mad Mimi
9.3

Reporting & Analytics

Mad Mimi
7.7
Dashboards
Mad Mimi
8.0
Standard reports
Mad Mimi
7.7
Custom reports
Mad Mimi
7.3

Pros

  • I've been on the free plan for years and it has suited me very well. It's reliable and has all the core features I need at the moment. Considering how all the online tools can add up, this is right for my business.
  • Mad Mimi has a super-simple interface, and it's drag and drop, so I don't have to spend a lot of time designing each email. Although you can customize with your logo and colors.
  • There are several free add-ons, which allow for a limited amount of automation. I would recommend taking advantage of the RSS feed, webform, and drip campaign features.
  • You can segment your list into as many groups as you like, which makes for more effective email marketing.
Robbin Block profile photo

Cons

  • Although you can customize your newsletter with logo and colors, there's basically only one format. That's good and bad. On one hand, it keeps things very simple. On the other hand, it isn't that flexible if you want a different design.
  • Other tools have built-in templates for various types of emails -- news, sales, etc. Would be nice to have those on MM.
  • Other tools make it easier to set up drip campaigns.
  • Other tools have more sophisticated features, like integration with an e-commerce platform to remarket to visitors who have left.
  • It's difficult to resend an email to unopened ones.
Robbin Block profile photo

Likelihood to Renew

Mad Mimi10.0
Based on 5 answers
Depending on the budget I might decide to move to another tool in the future. I'm looking to utilize more features and get better data reporting in the future in order to enable growth for the company
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Usability

Mad Mimi10.0
Based on 1 answer
As I've said previously, it's super simple to use. Great for the email marketing newbie.
Robbin Block profile photo

Alternatives Considered

When I started using Mad Mimi several years ago, it offered a decent feature set at a lower price. For my business, I switched to AWeber first and then to ActiveCampaign for more advanced e-commerce integrations. For my trade association, I recently moved to MailChimp because of better features and integrations.
John Notgrass profile photo

Return on Investment

  • Helps us update parents
  • Keeps our contacts organized
  • Shows us who is engaged
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Pricing Details

Mad Mimi

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details