We Are Mad for Mad Mimi
Updated February 25, 2015
We Are Mad for Mad Mimi
Score 10 out of 10
Vetted Review
Verified User
Software Version
Pro - $42
Modules Used
- Text and Image Mostly
Overall Satisfaction with Mad Mimi
In late 2012, I started using MadMimi due to the majority of my newly contracted clients having very little knowledge of how to start and operate an e-mail marketing campaign.My firm specializes in working with entrepreneurs; sole-proprietors, and small business owners. Many of who have never really “marketed” their businesses beyond the very limited traditional methods i.e. passing out business cards and listing in the local newspaper.
Our goal at EMPro, Ltd is not help our clients through our project management and marketing expertise but also educate them as well.Their learning curve was incredibly high; a lot of our clients didn’t know the difference between an “Opt-Out or Opt-In” or even how social media outlets related to their business. We knew our biggest challenge would be getting them comfortable with the application we decided to use and teaching them how to optimize it toward their business goals.
Our goal at EMPro, Ltd is not help our clients through our project management and marketing expertise but also educate them as well.Their learning curve was incredibly high; a lot of our clients didn’t know the difference between an “Opt-Out or Opt-In” or even how social media outlets related to their business. We knew our biggest challenge would be getting them comfortable with the application we decided to use and teaching them how to optimize it toward their business goals.
Pros
- Easy to set-up: One thing I noticed quickly is that if you want to start your campaign that same day, you can with MadMimi’s very easy follow step-by-step process that goes based on your pace and extent of your knowledge.
- Lots of design options that are easy to use. MadMimi has 30+ color themes and more than 3 dozen social media buttons. Other tools include web-forms, drip campaigns, Salesforce, Batchbook, Highrise and Google Analytics for the more advance user.
- Full tracking and monitoring is quickly accessed. You can make sure your marketing targeted and effective through its interactive charts, summary reports, and effectiveness of any promotions.
Cons
- Really the only drawback is that the design tools are simple, so if you have extensive design plans, this application may be restrictive. Those advanced in graphic designing, marketing & advertisement tools and web-coding will find MadMimi limited based on their skill level and visual ambitions.
- By recommending MadMimi to our clients we have seen resurgence in returning customers – they trust of knowledge of what will work for them best.
- We have decided to swap our former e-mail marketing service provider for MadMimi in our own efforts due to the success our clients have been reporting.
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