We Are Mad for Mad Mimi
Updated February 25, 2015

We Are Mad for Mad Mimi

Ehren Muhammad | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User

Software Version

Pro - $42

Modules Used

  • Text and Image Mostly

Overall Satisfaction with Mad Mimi

In late 2012, I started using MadMimi due to the majority of my newly contracted clients having very little knowledge of how to start and operate an e-mail marketing campaign.My firm specializes in working with entrepreneurs; sole-proprietors, and small business owners. Many of who have never really “marketed” their businesses beyond the very limited traditional methods i.e. passing out business cards and listing in the local newspaper.

Our goal at EMPro, Ltd is not help our clients through our project management and marketing expertise but also educate them as well.Their learning curve was incredibly high; a lot of our clients didn’t know the difference between an “Opt-Out or Opt-In” or even how social media outlets related to their business. We knew our biggest challenge would be getting them comfortable with the application we decided to use and teaching them how to optimize it toward their business goals.
  • Easy to set-up: One thing I noticed quickly is that if you want to start your campaign that same day, you can with MadMimi’s very easy follow step-by-step process that goes based on your pace and extent of your knowledge.
  • Lots of design options that are easy to use. MadMimi has 30+ color themes and more than 3 dozen social media buttons. Other tools include web-forms, drip campaigns, Salesforce, Batchbook, Highrise and Google Analytics for the more advance user.
  • Full tracking and monitoring is quickly accessed. You can make sure your marketing targeted and effective through its interactive charts, summary reports, and effectiveness of any promotions.
  • Really the only drawback is that the design tools are simple, so if you have extensive design plans, this application may be restrictive. Those advanced in graphic designing, marketing & advertisement tools and web-coding will find MadMimi limited based on their skill level and visual ambitions.
  • By recommending MadMimi to our clients we have seen resurgence in returning customers – they trust of knowledge of what will work for them best.
  • We have decided to swap our former e-mail marketing service provider for MadMimi in our own efforts due to the success our clients have been reporting.
Actually, in almost every instance MadMimi was better for our client’s needs than that of its competitors based on the amount of options we had to help promote their brand, as well as how easy it was for our clients to use the tools themselves.

They had more confidence in that their business, their BRAND was in the right hands working with us because we directed them to a tool they could understand and trust.

Using Mad Mimi

Pretty simple, I know I'm getting what I pay for and a little more. Although simple and easy for the new user; a more seasoned marketer can still get the most from MadMimi.

Especially if the primary purpose is to generate strong brand loyalty with effective communication that integrates your various outlets: MadMimi makes it easy for your customer to pick-up what the business owner wants to relay.