Audiense is a social marketing platform focused on Twitter analytics. The company and product was formerly called SocialBro, and rebranded in 2015. Capabilities include social listening, social marketing, and Twitter advertising.
Digital Marketing Manager in Marketing at Adroit Data & Insight (Marketing & Advertising, 11-50 employees)
Chose Audiense
I have used a few audience insight tools but I find Audiense has a large mix of data within one platform. For instance, IBM Watson, Demos, Social Listening, Hashtags. It is great to have a lot of insights about an audience in one place to have a holistic understanding.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Founder/Social Media Director in Social Media at Work With Great Ltd. (Marketing & Advertising, 1-10 employees)
Chose Audiense
I use Audiense alongside Pulsar because the integration allows me full control over my data and analysis. The majority of the other platforms don't allow you to create your own audiences or clean your data yourself, but with Audiense I am able to do so.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Verified User
Chose Audiense
We find both platforms useful, but Audiense has a more user-friendly interface.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Principal in Marketing at Volterra (Marketing & Advertising, 1-10 employees)
Chose Audiense
Every time I have tried to find a swiss army knife kind of solution that does a number of things, I discover that they do many things fine but not the things I need to be done well. That is why I have been with Audiense for over a decade. They have not tried to be all things to …
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
CMO (Chief Marketing Officer) in Marketing at Kapor Center (Non-profit Organization Management, 51-200 employees)
Chose Audiense
Audiense is more of a data intelligence platform that helps you execute campaigns successfully whereas the other platforms mentioned have very little intelligence built into them.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Verified User
Chose Audiense
Affinio was slightly more polished, and the automated segment naming was stronger; however, the platform suffered from a lack of development, struggled to see beyond the immediate Twitter data source, and at the time of contract renewal was not a particularly strong offering …
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
CEO Servilia in Marketing at IMF (Marketing and Advertising, 1-10 employees)
Chose Audiense
I chose Audiense many years ago because I believed it was the first important and accessible tool for effective management of social media communities.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Verified User
Chose Audiense
Not exactly the same product but similar in a social media aspect-- Hootsuite is more about scheduling and organizing your contact while Audiense is more about insights. Together they work great.
Verified User
Chose Audiense
Hootsuite Follower Wonk Got these 2 products and Audiense to get social media going.
When you start a strategy and want to discover how the audiense is composed, this is the first step to start exploring and then create your buyer personas with more details from other auxiliary tools (social listening, market research). Audiense is the best way to start exploring. It works better when you are dealing with big social media accounts when you want to explore audiences from a specific country or very specific interests. It’s good to import information from listening tools like Brandwatch to get better results about your audience.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Audiense is the best tool I have found for tie your tweets to changes in your followers. In essence, I can see when tweets are gaining or losing followers for my account.
Audiense also has great analytical tools like best time to tweet reports
Audiense also provide a very complete look at each person you follow or is following you. It helps to understand who the people are.
For the USA, if Audiense.com is able to pull in the FULL spectrum of Acxiom data, then we have a truly splendid solution.
For the world, if Audiense.com is able to enrich an audience with PIPL, Apollo.io, and Full Contact API data, then we have the next iteration of this already amazing solution
As Audiense.com refines its SEMRush partnership, we will see advanced SEO unlink anything seen in past decades.
If Audiense.com were to integrate the full capabilities of Relationship Science ( relsci.com ), then we would, as salespeople, have the next iteration of the solution as a sales power tool.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
I have been using it for a few years now and I still think it's a pretty competitive tool, although a lot of new interesting tools are coming on the market and I am always on the lookout for new solutions. If it keeps innovating, however, Audiense could stay relevant for some time to come
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
I have used a few audience insight tools but I find Audiense has a large mix of data within one platform. For instance, IBM Watson, Demos, Social Listening, Hashtags. It is great to have a lot of insights about an audience in one place to have a holistic understanding.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Definitely increased the value of my social intelligence data. Now I'm able to really understand who my audience is and this helps my clients think about them as real people instead of an anonymous group.
Time saved, being able to click a button and then have my audience generated within a couple of hours without me having to do anything else is invaluable.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
