Why Audiense Makes My Work Life Better!
April 05, 2022

Why Audiense Makes My Work Life Better!

Kim Townend | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User

Software Version

Audience Insights

Modules Used

  • Audiense Insight
  • Audiense Connect

Overall Satisfaction with Audiense

I use Audiense as part of my social media listening and analysis service. I create communities in Audiense via my social listening provider and then cluster these audiences by affinity. This data is invaluable when I am writing social or audience strategies for my clients. For me, the integration with Pulsar Platform makes a huge difference to my offering. Being able to understand the real audience who has talked about your search in this level of detail, as opposed to the traditional 'personas' really elevates the strategies I am able to create.

Pros

  • Audience Clustering
  • Likelihood of audience using various social platforms
  • Who influences the audience, and being able to filter this
  • Being able to get really specific about the audience you want to analyze if you're building your audience on the platform.

Cons

  • I would like to be able to download more of the charts as CSVs so that I can make my own charts easier
  • I would like them to include the likelihood of social platforms in their PDF report downloads
  • Definitely increased the value of my social intelligence data. Now I'm able to really understand who my audience is and this helps my clients think about them as real people instead of an anonymous group.
  • Time saved, being able to click a button and then have my audience generated within a couple of hours without me having to do anything else is invaluable.
I use Audiense alongside Pulsar because the integration allows me full control over my data and analysis. The majority of the other platforms don't allow you to create your own audiences or clean your data yourself, but with Audiense I am able to do so.

Do you think Audiense delivers good value for the price?

Yes

Are you happy with Audiense's feature set?

Yes

Did Audiense live up to sales and marketing promises?

Yes

Did implementation of Audiense go as expected?

Yes

Would you buy Audiense again?

Yes

I either use Audiense alone as a starting point for my strategy, helping me to understand competitor audiences and their makeup, or later on during the process of a more in-depth social listening project. I think Audiense is incredibly helpful if you have no social listening experience and want to understand more about your target audience. It can also be a useful influencer identification tool, particularly with all the filters in your influencer report. Being able to select the size of the influencer audience, and analyze the data for influencers on specific platforms or with specific interests is really really helpful.

Comments

  • Josie Durney | TrustRadius Reviewer
    Hi Kim! Thank-you for your review of Audiense! We love hearing how you use Audiense alongside a social listening tool, we really go together well <3 Your feedback is useful and I have passed it on to the team. If you have further details, please let us know at productrequest@audiense.com

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