Overall Satisfaction with Audiense
I use Audiense as part of my social media listening and analysis service. I create communities in Audiense via my social listening provider and then cluster these audiences by affinity. This data is invaluable when I am writing social or audience strategies for my clients. For me, the integration with Pulsar Platform makes a huge difference to my offering. Being able to understand the real audience who has talked about your search in this level of detail, as opposed to the traditional 'personas' really elevates the strategies I am able to create.
- Audience Clustering
- Likelihood of audience using various social platforms
- Who influences the audience, and being able to filter this
- Being able to get really specific about the audience you want to analyze if you're building your audience on the platform.
- I would like to be able to download more of the charts as CSVs so that I can make my own charts easier
- I would like them to include the likelihood of social platforms in their PDF report downloads
- Definitely increased the value of my social intelligence data. Now I'm able to really understand who my audience is and this helps my clients think about them as real people instead of an anonymous group.
- Time saved, being able to click a button and then have my audience generated within a couple of hours without me having to do anything else is invaluable.
I use Audiense alongside Pulsar because the integration allows me full control over my data and analysis. The majority of the other platforms don't allow you to create your own audiences or clean your data yourself, but with Audiense I am able to do so.
Do you think Audiense delivers good value for the price?
Yes
Are you happy with Audiense's feature set?
Yes
Did Audiense live up to sales and marketing promises?
Yes
Did implementation of Audiense go as expected?
Yes
Would you buy Audiense again?
Yes