is the world's leading audience intelligence platform!
December 14, 2021 is the world's leading audience intelligence platform!

Nathaniel Hansen | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User

Software Version

Audience Insights

Modules Used

  • Audiense Insight
  • Audiense Connect

Overall Satisfaction with Audiense

Identify specific types of consumers, customers, companies, prospects using Audiense Connect. This part of the solution allows me to use myriad dials and filters to narrow to an incredibly specific audience. Discover insights about audiences I build in Audiense Connect within Audiense Insights. This part of the solution gives my unparalleled insights into demographics, psychographics, socioeconomics, influencers, media affinity, online contexts, content affinity, and much, much more. The Insights panels within are hands down the BEST view into a focus group on the fly anywhere online. Nothing equals this dashboard. (Note: you can also base an Insights dashboard on keywords in conversations as well...and then link it to a SEMRush account... bringing incredible precision to online marketing. For lead generation, is like hitting the jackpot. The salesperson gains insight into an ideal focus group of prospects AND THEN sees the influencers of these prospects. This quick two-step into who drives buying decisions/awareness for prospect group is INCREDIBLE!
  • Identification of an audience
  • Insights on that audience
  • Discovery of who influences an audience
  • Speed of discovering the above three items
  • For the USA, if is able to pull in the FULL spectrum of Acxiom data, then we have a truly splendid solution.
  • For the world, if is able to enrich an audience with Pipl,, and Full Contact API data, then we have the next iteration of this already amazing solution
  • As refines its SEMRush partnership, we will see advanced SEO unlink anything seen in past decades.
  • If were to integrate the full capabilities of Relationship Science ( ), then we would, as salespeople, have the next iteration of the solution as a sales power tool.
  • Brings massive efficiency to market research because we can find ideal audiences within minutes
  • Brings creativity to campaigns because we can study what our competitor is doing AND what our consumer is influenced by
  • Game-changer for focus group candidate discovery because we can create a very specific audience and contact ideal candidates
  • makes us look more attractive to our clientele because we have unique & current data on their consumer/competitor/ideal influencer

Do you think Audiense delivers good value for the price?


Are you happy with Audiense's feature set?


Did Audiense live up to sales and marketing promises?


Did implementation of Audiense go as expected?


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At a brand HQ for running discovering ideal candidates for focus groups At a marketing agency for discovering ideal candidates for focus groups
At a government agency for tracking segments of a nation-state's population AND who/what is driving influence amongst these population segments
At an HR entity/department for discovering ideal candidates for a position At a PR agency for discovering ideal influencers/contexts for driving awareness of a brand