Audiense.com is the world's leading audience intelligence platform!
December 14, 2021
Audiense.com is the world's leading audience intelligence platform!
Score 10 out of 10
Vetted Review
Verified User
Software Version
Audience Insights
Modules Used
- Audiense Insight
- Audiense Connect
Overall Satisfaction with Audiense
Identify specific types of consumers, customers, companies, prospects using Audiense Connect. This part of the solution allows me to use myriad dials and filters to narrow to an incredibly specific audience. Discover insights about audiences I build in Audiense Connect within Audiense Insights. This part of the solution gives my unparalleled insights into demographics, psychographics, socioeconomics, influencers, media affinity, online contexts, content affinity, and much, much more. The Insights panels within Audiense.com are hands down the BEST view into a focus group on the fly anywhere online. Nothing equals this dashboard. (Note: you can also base an Insights dashboard on keywords in conversations as well...and then link it to a SEMRush account... bringing incredible precision to online marketing. For lead generation, Audiense.com is like hitting the jackpot. The salesperson gains insight into an ideal focus group of prospects AND THEN sees the influencers of these prospects. This quick two-step into who drives buying decisions/awareness for prospect group is INCREDIBLE!
Pros
- Identification of an audience
- Insights on that audience
- Discovery of who influences an audience
- Speed of discovering the above three items
Cons
- For the USA, if Audiense.com is able to pull in the FULL spectrum of Acxiom data, then we have a truly splendid solution.
- For the world, if Audiense.com is able to enrich an audience with Pipl, Apollo.io, and Full Contact API data, then we have the next iteration of this already amazing solution
- As Audiense.com refines its SEMRush partnership, we will see advanced SEO unlink anything seen in past decades.
- If Audiense.com were to integrate the full capabilities of Relationship Science ( relsci.com ), then we would, as salespeople, have the next iteration of the solution as a sales power tool.
- Brings massive efficiency to market research because we can find ideal audiences within minutes
- Brings creativity to campaigns because we can study what our competitor is doing AND what our consumer is influenced by
- Game-changer for focus group candidate discovery because we can create a very specific audience and contact ideal candidates
- Audiense.com makes us look more attractive to our clientele because we have unique & current data on their consumer/competitor/ideal influencer
Do you think Audiense delivers good value for the price?
Yes
Are you happy with Audiense's feature set?
Yes
Did Audiense live up to sales and marketing promises?
Yes
Did implementation of Audiense go as expected?
Yes
Would you buy Audiense again?
Yes
Comments
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