What users are saying about
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47 Ratings
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Audiense

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47 Ratings
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Score 7.5 out of 100
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Attribute Ratings

    Likelihood to Recommend

    7.5

    Audiense

    75%
    23 Ratings

    SparkToro

    N/A
    0 Ratings

    Likelihood to Renew

    6.2

    Audiense

    62%
    4 Ratings

    SparkToro

    N/A
    0 Ratings

    Usability

    8.0

    Audiense

    80%
    1 Rating

    SparkToro

    N/A
    0 Ratings

    Availability

    8.0

    Audiense

    80%
    2 Ratings

    SparkToro

    N/A
    0 Ratings

    Performance

    8.0

    Audiense

    80%
    2 Ratings

    SparkToro

    N/A
    0 Ratings

    Support Rating

    9.5

    Audiense

    95%
    4 Ratings

    SparkToro

    N/A
    0 Ratings

    Online Training

    9.0

    Audiense

    90%
    1 Rating

    SparkToro

    N/A
    0 Ratings

    Implementation Rating

    9.5

    Audiense

    95%
    4 Ratings

    SparkToro

    N/A
    0 Ratings

    Likelihood to Recommend

    Audiense

    When you start a strategy and want to discover how the audiense is composed, this is the first step to start exploring and then create your buyer personas with more details from other auxiliary tools (social listening, market research). Audiense is the best way to start exploring. It works better when you are dealing with big social media accounts when you want to explore audiences from a specific country or very specific interests. It’s good to import information from listening tools like Brandwatch to get better results about your audience.
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    SparkToro

    No answers on this topic

    Pros

    Audiense

    • Audiense is the best tool I have found for tie your tweets to changes in your followers. In essence, I can see when tweets are gaining or losing followers for my account.
    • Audiense also has great analytical tools like best time to tweet reports
    • Audiense also provide a very complete look at each person you follow or is following you. It helps to understand who the people are.
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    SparkToro

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    Cons

    Audiense

    • For the USA, if Audiense.com is able to pull in the FULL spectrum of Acxiom data, then we have a truly splendid solution.
    • For the world, if Audiense.com is able to enrich an audience with PIPL, Apollo.io, and Full Contact API data, then we have the next iteration of this already amazing solution
    • As Audiense.com refines its SEMRush partnership, we will see advanced SEO unlink anything seen in past decades.
    • If Audiense.com were to integrate the full capabilities of Relationship Science ( relsci.com ), then we would, as salespeople, have the next iteration of the solution as a sales power tool.
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    SparkToro

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    Pricing Details

    Audiense

    Starting Price

    $99 per month

    Editions & Modules

    Audiense editions and modules pricing
    EditionModules
    Audience Insights6961
    Twitter Marketing (formerly Socialbro)392

    Footnotes

    1. per month (billed annually)
    2. per month (billed annually)

    Offerings

    Free Trial
    Free/Freemium Version
    Premium Consulting/Integration Services

    Entry-level set up fee?

    No setup fee

    Additional Details

    SparkToro

    Starting Price

    $50 per month

    Editions & Modules

    SparkToro editions and modules pricing
    EditionModules
    Basic$50.001
    Standard$150.002
    Agency$300.003

    Footnotes

    1. per month
    2. per month
    3. per month

    Offerings

    Free Trial
    Free/Freemium Version
    Premium Consulting/Integration Services

    Entry-level set up fee?

    No setup fee

    Additional Details

    25% discount for annual plans.

    Likelihood to Renew

    Audiense

    I have been using it for a few years now and I still think it's a pretty competitive tool, although a lot of new interesting tools are coming on the market and I am always on the lookout for new solutions. If it keeps innovating, however, Audiense could stay relevant for some time to come
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    SparkToro

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    Usability

    Audiense

    The dashboard is excellent and easy to understand. Their messaging is very clear. The reports are visual and powerful.
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    SparkToro

    No answers on this topic

    Reliability and Availability

    Audiense

    I have never had an issue.
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    SparkToro

    No answers on this topic

    Performance

    Audiense

    I have never had an issue.
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    SparkToro

    No answers on this topic

    Support Rating

    Audiense

    Any questions we had were promptly answered.
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    SparkToro

    No answers on this topic

    Online Training

    Audiense

    Pretty simple to start using. Have to do some self-study to learn more advanced features
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    SparkToro

    No answers on this topic

    Implementation Rating

    Audiense

    Just a plug and play online tool
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    SparkToro

    No answers on this topic

    Alternatives Considered

    Audiense

    I have used a few audience insight tools but I find Audiense has a large mix of data within one platform. For instance, IBM Watson, Demos, Social Listening, Hashtags. It is great to have a lot of insights about an audience in one place to have a holistic understanding.
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    SparkToro

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    Return on Investment

    Audiense

    • Definitely increased the value of my social intelligence data. Now I'm able to really understand who my audience is and this helps my clients think about them as real people instead of an anonymous group.
    • Time saved, being able to click a button and then have my audience generated within a couple of hours without me having to do anything else is invaluable.
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    SparkToro

    No answers on this topic

    Screenshots

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