Aurea List Manager vs. MessageGears

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Aurea LM
Score 5.9 out of 10
N/A
Lyris LM is unusual in that it is only available as an on-premise version. It is an enterprise platform and is used by some large brands. Lyris was acquired by Aurea, and the product rebranded as Aurea List Manager.N/A
MessageGears
Score 5.5 out of 10
N/A
MessageGears is a hybrid email marketing service built around deliverability, actionable customer data, and audience segmentation and targeting.N/A
Pricing
Aurea List ManagerMessageGears
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
Aurea LMMessageGears
Free Trial
YesNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details
More Pricing Information
Features
Aurea List ManagerMessageGears
Email & Online Marketing
Comparison of Email & Online Marketing features of Product A and Product B
Aurea List Manager
7.4
2 Ratings
9% below category average
MessageGears
3.4
3 Ratings
82% below category average
WYSIWYG email editor7.02 Ratings1.62 Ratings
Dynamic content6.22 Ratings3.93 Ratings
Ability to test dynamic content6.22 Ratings2.33 Ratings
Landing pages7.92 Ratings00 Ratings
A/B testing10.01 Ratings2.83 Ratings
Email deliverability reporting6.22 Ratings3.73 Ratings
List management8.12 Ratings2.23 Ratings
Triggered drip sequences8.01 Ratings2.33 Ratings
Mobile optimization00 Ratings8.01 Ratings
Reporting & Analytics
Comparison of Reporting & Analytics features of Product A and Product B
Aurea List Manager
7.1
2 Ratings
10% below category average
MessageGears
1.1
3 Ratings
151% below category average
Dashboards7.12 Ratings1.23 Ratings
Standard reports7.12 Ratings1.23 Ratings
Custom reports7.12 Ratings1.03 Ratings
Pre-Send Testing
Comparison of Pre-Send Testing features of Product A and Product B
Aurea List Manager
-
Ratings
MessageGears
3.7
3 Ratings
79% below category average
URL Validation00 Ratings1.01 Ratings
Link Tracking00 Ratings2.93 Ratings
Image Validation00 Ratings7.01 Ratings
Inbox Display00 Ratings7.01 Ratings
Spelling and Grammar Check00 Ratings6.01 Ratings
Spam Testing00 Ratings1.02 Ratings
Email Previews00 Ratings1.12 Ratings
Best Alternatives
Aurea List ManagerMessageGears
Small Businesses
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Medium-sized Companies
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Score 10.0 out of 10
Enterprises
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Score 8.9 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
Aurea List ManagerMessageGears
Likelihood to Recommend
6.0
(4 ratings)
2.1
(3 ratings)
Likelihood to Renew
2.0
(1 ratings)
-
(0 ratings)
Usability
-
(0 ratings)
6.0
(1 ratings)
Support Rating
5.0
(1 ratings)
8.0
(1 ratings)
Implementation Rating
5.0
(1 ratings)
-
(0 ratings)
User Testimonials
Aurea List ManagerMessageGears
Likelihood to Recommend
Aurea
Lyris LM is suited well with an organization or group that have several lists, as virtual list hosting is not represented by any other hosting company as far as I can tell.
Read full review
MessageGears
MessageGears can be a solid, inexpensive email solution and you can be able to send millions of emails per year. In 2020, we delivered over 235 million emails at a fraction of what that would cost with any other email service provider. We worked with MessageGears on a custom solution with our database.
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Pros
Aurea
  • Reports: extensive reporting on mailings and membership. Pre-built reports/charts include Mailings, Members, Server Performance, Web site, Purchases, Interest and Surveys. If Aurea ListManager doesn't have the built-in chart needed, you can easily create your own.
  • Easy to analyze mailings: Completed mailing can be analyzed quickly. Options include viewing any errors that may have resulted, and checking list performance, evaluating recipient actions, ( opens, click-troughs). Details can be seen on a per-recipient basis, allowing you to see exactly what happened with each message sent.
  • Discussion Lists. There are numerous list setting to customize each list.
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MessageGears
  • The MessageGears Support team is very helpful.
Read full review
Cons
Aurea
  • Tech support is limited for standard users, especially during non business hours even for critical errors
  • Installation/upgrade is often complicated
  • Version releases are too frequent
Read full review
MessageGears
  • Multivariate testing
  • WYSIWYG email builder
  • SQL audience error report
  • Native reporting
Read full review
Likelihood to Renew
Aurea
We will most likely not use Lyris LM for much longer. We have recently been offered to utilize a different software that better meets our needs, is current, user friendly, and has fantastic reporting capabilities.
Read full review
MessageGears
No answers on this topic
Usability
Aurea
No answers on this topic
MessageGears
Our situation is unique so I believe we are working on a semi-outdated UI which needs a tune up / version upgrade. Similarly, our custom connection means that we do not have access to the full feature set so I've never experienced MessageGears' best functionality
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Support Rating
Aurea
I have not needed to utilize customer support during my use of Lyris LM.
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MessageGears
MessageGears support is always quick to respond when we have an issue, which is rare. Gail has been our main rep and she has been great. We don't have many issues so luckily, we don't need to lean on their customer support team much. That said, it would be beneficial to hear from upper management more.
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Implementation Rating
Aurea
I was not part of the implementation process.
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MessageGears
No answers on this topic
Alternatives Considered
Aurea
We selected Lyris LM based on cost, the fact that we can create custom reports and the way that they handle bounced emails just to name a few, It is easy to use and we have control of who can and cannot use. With a virtual list I can create a list or take a list down at any given time without filling out a form or contact with my provider and my list looks as if it is coming from my own server @museum.com.
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MessageGears
MessageGears doesn't come close to Salesforce Marketing Cloud. We chose MessageGears based on how data was accessed. We never really got a good preview of how the system works or what was available, so we didn't know everything that it was lacking until we started using it.
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Return on Investment
Aurea
  • Aurea as a company is mediocre with support. The former LM staff was better informed about the product.
  • LM can do almost anything you need. it's complete.
  • ROI has suffered as Aurea has not updated the product, charges a considerable amount for renewals, promises with no results.
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MessageGears
  • Sending more email!
  • Onboarding handoff was a little rough
  • Great control on who we are sending to
  • Dynamic content is very easy!
Read full review
ScreenShots