Aurea List Manager vs. Privy

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Aurea LM
Score 5.9 out of 10
N/A
Lyris LM is unusual in that it is only available as an on-premise version. It is an enterprise platform and is used by some large brands. Lyris was acquired by Aurea, and the product rebranded as Aurea List Manager.N/A
Privy
Score 9.3 out of 10
N/A
Privy in Boston is designed to enable online stores to capture more emails and convert first-time visitors into customers using the company's integrated suite of web conversion and email marketing tools.N/A
Pricing
Aurea List ManagerPrivy
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
Aurea LMPrivy
Free Trial
YesNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details
More Pricing Information
Features
Aurea List ManagerPrivy
Email & Online Marketing
Comparison of Email & Online Marketing features of Product A and Product B
Aurea List Manager
7.4
2 Ratings
9% below category average
Privy
-
Ratings
WYSIWYG email editor7.02 Ratings00 Ratings
Dynamic content6.22 Ratings00 Ratings
Ability to test dynamic content6.22 Ratings00 Ratings
Landing pages7.92 Ratings00 Ratings
A/B testing10.01 Ratings00 Ratings
Email deliverability reporting6.22 Ratings00 Ratings
List management8.12 Ratings00 Ratings
Triggered drip sequences8.01 Ratings00 Ratings
Reporting & Analytics
Comparison of Reporting & Analytics features of Product A and Product B
Aurea List Manager
7.1
2 Ratings
10% below category average
Privy
-
Ratings
Dashboards7.12 Ratings00 Ratings
Standard reports7.12 Ratings00 Ratings
Custom reports7.12 Ratings00 Ratings
Best Alternatives
Aurea List ManagerPrivy
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Score 10.0 out of 10
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Score 9.5 out of 10
Medium-sized Companies
VerticalResponse
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Score 10.0 out of 10
Contentsquare
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Score 8.6 out of 10
Enterprises
Litmus
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Score 8.9 out of 10
Contentsquare
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Score 8.6 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
Aurea List ManagerPrivy
Likelihood to Recommend
6.0
(4 ratings)
8.0
(3 ratings)
Likelihood to Renew
2.0
(1 ratings)
10.0
(1 ratings)
Usability
-
(0 ratings)
9.0
(2 ratings)
Support Rating
5.0
(1 ratings)
10.0
(2 ratings)
Implementation Rating
5.0
(1 ratings)
-
(0 ratings)
User Testimonials
Aurea List ManagerPrivy
Likelihood to Recommend
Aurea
Lyris LM is suited well with an organization or group that have several lists, as virtual list hosting is not represented by any other hosting company as far as I can tell.
Read full review
Privy
Adding Privy to your ecommerce store is a no brainer. You can very quickly increase your on-site email acquisition conversion rate through the Spin To Win wheel and other templates that Privy offers. You can also use it for additional on-site messaging like announcement bars and landing pages
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Pros
Aurea
  • Reports: extensive reporting on mailings and membership. Pre-built reports/charts include Mailings, Members, Server Performance, Web site, Purchases, Interest and Surveys. If Aurea ListManager doesn't have the built-in chart needed, you can easily create your own.
  • Easy to analyze mailings: Completed mailing can be analyzed quickly. Options include viewing any errors that may have resulted, and checking list performance, evaluating recipient actions, ( opens, click-troughs). Details can be seen on a per-recipient basis, allowing you to see exactly what happened with each message sent.
  • Discussion Lists. There are numerous list setting to customize each list.
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Privy
  • Segments website visitors to your site: It can recognize who has been to your website once or many times. It allows you to present an offer to different user groups, present an offer, and then capture their email address.
  • Provides flexible opt-in form options: Embedded opt-in forms, pop-ups. bars at the top of your site. You can redirect to a landing page or a thank you window, create a form that takes up the entire screen, provide an offer at the end, or simply thank users for their information.
  • Easy user experience: Different options for designs, easy drag + drop builder. Easy installation, trackable results.
  • Support their users: Holy cricket. Their support is so helpful. Privy was one of the first software companies that I've encountered that has really gone above and beyond for my team.
  • Measurability: Privy understands that digital marketers want to track - They want to be able to split-test their options, track their results - not only views but conversions and $ conversions. Privy gives its users this ability.
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Cons
Aurea
  • Tech support is limited for standard users, especially during non business hours even for critical errors
  • Installation/upgrade is often complicated
  • Version releases are too frequent
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Privy
  • It gets some getting used to setting up emails with pictures.
  • Service isn't cheap but you get what you pay for.
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Likelihood to Renew
Aurea
We will most likely not use Lyris LM for much longer. We have recently been offered to utilize a different software that better meets our needs, is current, user friendly, and has fantastic reporting capabilities.
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Privy
  • Flexible options: The software allows so many different kinds of opt-in form solutions: Full-page, pop-up, bar at the top of the page, embedded, etc.
  • Easy UX: This software is easy to use for just about anyone on my team. It's easy to implement and work with. Design, form field determination, and integration is all relatively very easy to perform.
  • Great support: We've had in-person calls with their support team, and they've been answer specific questions and offer relevant strategies. They've been willing to get on the phone with me and my clients to help us solve problems.
  • Multiple integrations - No matter what CRM you're using, there's likely a way to integrate Privy forms into it.
  • Easy installation on sites: Just a strip of code.
  • Visible, measurable results: Tracking and data with visits, conversion events, and conversion $ tracked to the forms.
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Usability
Aurea
No answers on this topic
Privy
Privy is very easy to use and is intuitive to new users. The templates they provide give you a head start on campaign builds and their customer success team is approachable and knowledgable about the product. You do not have to be a tech wizard to get rolling with Privy, but the results will make you feel that way.
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Support Rating
Aurea
I have not needed to utilize customer support during my use of Lyris LM.
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Privy
The customer support team from Privy is incredible (shout out to Simone). Every person I have worked with has been knowledgable, helpful, polite, and responsive. They have a live chat feature and all CSRs do a great job.
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Implementation Rating
Aurea
I was not part of the implementation process.
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Privy
No answers on this topic
Alternatives Considered
Aurea
We selected Lyris LM based on cost, the fact that we can create custom reports and the way that they handle bounced emails just to name a few, It is easy to use and we have control of who can and cannot use. With a virtual list I can create a list or take a list down at any given time without filling out a form or contact with my provider and my list looks as if it is coming from my own server @museum.com.
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Privy
After having used quite a few email marketing platforms, I can say out of all of them we like Privy the best. Privy's integration with the BigCommerce platform makes it much easier to use than the others we tried in the past and we are happy with the results we have gotten and their excellent customer support which is superior especially to Mailchimp which can only be reached by email.
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Return on Investment
Aurea
  • Aurea as a company is mediocre with support. The former LM staff was better informed about the product.
  • LM can do almost anything you need. it's complete.
  • ROI has suffered as Aurea has not updated the product, charges a considerable amount for renewals, promises with no results.
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Privy
  • Positive impact for our clients - Our clients can see exactly how many views each opt-in has seen, how it has converted, and how much revenue has been generated from that opt-in and email sequence that it is linked to. (We have used this tool + paid traffic + email to generate more than $15k for some of our clients. And that's just one part of their marketing systems...That's about 150x ROI).
  • Positive impact for us - We only want to recommend and use tools that have proven use cases and conversions. This is true here - and it means that we can reliably recommend and use it as a tool to grow revenue for our clients in combination with paid traffic and email marketing. They also support their partners - that means we're more efficient. Time is money - so that's a win here, too.
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ScreenShots