What users are saying about
9 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener'>trScore algorithm: Learn more.</a>Score 5.9 out of 100
Based on 9 reviews and ratings
7 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener'>trScore algorithm: Learn more.</a>Score 8.4 out of 100
Based on 7 reviews and ratings
Feature Set Ratings
Email & Online Marketing

7.4
Aurea LM
74%
Privy
Feature Set Not Supported
N/A
Aurea List Manager ranks higher in 8/8 features
Aurea List Manager ranks higher in 8/8 features
WYSIWYG email editor

7.0
70%
2 Ratings
N/A
0 Ratings
Dynamic content

6.2
62%
2 Ratings
N/A
0 Ratings
Ability to test dynamic content

6.2
62%
2 Ratings
N/A
0 Ratings
Landing pages

7.9
79%
2 Ratings
N/A
0 Ratings
A/B testing

10.0
100%
1 Rating
N/A
0 Ratings
Email deliverability reporting

6.2
62%
4 Ratings
N/A
0 Ratings
List management

8.1
81%
2 Ratings
N/A
0 Ratings
Triggered drip sequences

8.0
80%
1 Rating
N/A
0 Ratings
Reporting & Analytics

7.1
Aurea LM
71%
Privy
Feature Set Not Supported
N/A
Aurea List Manager ranks higher in 3/3 features
Aurea List Manager ranks higher in 3/3 features
Dashboards

7.1
71%
2 Ratings
N/A
0 Ratings
Standard reports

7.1
71%
2 Ratings
N/A
0 Ratings
Custom reports

7.1
71%
2 Ratings
N/A
0 Ratings
Attribute Ratings
- Privy is rated higher in 3 areas: Likelihood to Recommend, Likelihood to Renew, Support Rating
Likelihood to Recommend

6.0
Aurea LM
60%
4 Ratings
8.0
Privy
80%
3 Ratings
Likelihood to Renew

2.0
Aurea LM
20%
1 Rating
10.0
Privy
100%
1 Rating
Usability

Aurea LM
N/A
0 Ratings
9.0
Privy
90%
2 Ratings
Support Rating

5.0
Aurea LM
50%
2 Ratings
10.0
Privy
100%
3 Ratings
Implementation Rating

5.0
Aurea LM
50%
2 Ratings
Privy
N/A
0 Ratings
Likelihood to Recommend
Aurea LM
Lyris LM is suited well with an organization or group that have several lists, as virtual list hosting is not represented by any other hosting company as far as I can tell.

Verified User
Board Member in Social Media
Museums and Institutions Company, 1-10 employeesPrivy
Adding Privy to your ecommerce store is a no brainer. You can very quickly increase your on-site email acquisition conversion rate through the Spin To Win wheel and other templates that Privy offers. You can also use it for additional on-site messaging like announcement bars and landing pages
Associate Director of Marketing
MusictodayMarketing & Advertising, 51-200 employees
Pros
Aurea LM
- Reports: extensive reporting on mailings and membership. Pre-built reports/charts include Mailings, Members, Server Performance, Web site, Purchases, Interest and Surveys. If Aurea ListManager doesn't have the built-in chart needed, you can easily create your own.
- Easy to analyze mailings: Completed mailing can be analyzed quickly. Options include viewing any errors that may have resulted, and checking list performance, evaluating recipient actions, ( opens, click-troughs). Details can be seen on a per-recipient basis, allowing you to see exactly what happened with each message sent.
- Discussion Lists. There are numerous list setting to customize each list.

Verified User
Executive in Marketing
Marketing and Advertising Company, 1-10 employeesPrivy
- Segments website visitors to your site: It can recognize who has been to your website once or many times. It allows you to present an offer to different user groups, present an offer, and then capture their email address.
- Provides flexible opt-in form options: Embedded opt-in forms, pop-ups. bars at the top of your site. You can redirect to a landing page or a thank you window, create a form that takes up the entire screen, provide an offer at the end, or simply thank users for their information.
- Easy user experience: Different options for designs, easy drag + drop builder. Easy installation, trackable results.
- Support their users: Holy cricket. Their support is so helpful. Privy was one of the first software companies that I've encountered that has really gone above and beyond for my team.
- Measurability: Privy understands that digital marketers want to track - They want to be able to split-test their options, track their results - not only views but conversions and $ conversions. Privy gives its users this ability.
CEO (Chief Executive Officer)
Simply Heaven DesignMarketing and Advertising, 1-10 employees
Cons
Aurea LM
- Tech support is limited for standard users, especially during non business hours even for critical errors
- Installation/upgrade is often complicated
- Version releases are too frequent
Sr. Associate - Projects
CognizantBanking, 10,001+ employees
Privy
- It gets some getting used to setting up emails with pictures.
- Service isn't cheap but you get what you pay for.

Verified User
Manager in Marketing
Furniture Company, 11-50 employeesPricing Details
Aurea LM
General
Free Trial
Yes
Free/Freemium Version
—Premium Consulting/Integration Services
—Entry-level set up fee?
No
Starting Price
—Privy
General
Free Trial
—Free/Freemium Version
—Premium Consulting/Integration Services
—Entry-level set up fee?
No
Starting Price
—Likelihood to Renew
Aurea LM
Aurea LM 2.0
Based on 1 answer
We will most likely not use Lyris LM for much longer. We have recently been offered to utilize a different software that better meets our needs, is current, user friendly, and has fantastic reporting capabilities.

Verified User
Manager in Marketing
Executive Office Company, 11-50 employeesPrivy
Privy 10.0
Based on 1 answer
- Flexible options: The software allows so many different kinds of opt-in form solutions: Full-page, pop-up, bar at the top of the page, embedded, etc.
- Easy UX: This software is easy to use for just about anyone on my team. It's easy to implement and work with. Design, form field determination, and integration is all relatively very easy to perform.
- Great support: We've had in-person calls with their support team, and they've been answer specific questions and offer relevant strategies. They've been willing to get on the phone with me and my clients to help us solve problems.
- Multiple integrations - No matter what CRM you're using, there's likely a way to integrate Privy forms into it.
- Easy installation on sites: Just a strip of code.
- Visible, measurable results: Tracking and data with visits, conversion events, and conversion $ tracked to the forms.
CEO (Chief Executive Officer)
Simply Heaven DesignMarketing and Advertising, 1-10 employees
Usability
Aurea LM
No score
No answers yet
No answers on this topic
Privy
Privy 9.0
Based on 2 answers
Privy is very easy to use and is intuitive to new users. The templates they provide give you a head start on campaign builds and their customer success team is approachable and knowledgable about the product. You do not have to be a tech wizard to get rolling with Privy, but the results will make you feel that way.
Associate Director of Marketing
MusictodayMarketing & Advertising, 51-200 employees
Support Rating
Aurea LM
Aurea LM 5.0
Based on 2 answers
I have not needed to utilize customer support during my use of Lyris LM.

Verified User
Manager in Marketing
Executive Office Company, 11-50 employeesPrivy
Privy 10.0
Based on 3 answers
The customer support team from Privy is incredible (shout out to Simone). Every person I have worked with has been knowledgable, helpful, polite, and responsive. They have a live chat feature and all CSRs do a great job.
Associate Director of Marketing
MusictodayMarketing & Advertising, 51-200 employees
Implementation Rating
Aurea LM
Aurea LM 5.0
Based on 2 answers
I was not part of the implementation process.

Verified User
Manager in Marketing
Executive Office Company, 11-50 employeesPrivy
No score
No answers yet
No answers on this topic
Alternatives Considered
Aurea LM
We selected Lyris LM based on cost, the fact that we can create custom reports and the way that they handle bounced emails just to name a few, It is easy to use and we have control of who can and cannot use. With a virtual list I can create a list or take a list down at any given time without filling out a form or contact with my provider and my list looks as if it is coming from my own server @museum.com.

Verified User
Board Member in Social Media
Museums and Institutions Company, 1-10 employeesPrivy
After having used quite a few email marketing platforms, I can say out of all of them we like Privy the best. Privy's integration with the BigCommerce platform makes it much easier to use than the others we tried in the past and we are happy with the results we have gotten and their excellent customer support which is superior especially to Mailchimp which can only be reached by email.

Verified User
Manager in Marketing
Furniture Company, 11-50 employeesReturn on Investment
Aurea LM
- Aurea as a company is mediocre with support. The former LM staff was better informed about the product.
- LM can do almost anything you need. it's complete.
- ROI has suffered as Aurea has not updated the product, charges a considerable amount for renewals, promises with no results.

Verified User
Executive in Marketing
Marketing and Advertising Company, 1-10 employeesPrivy
- Positive impact for our clients - Our clients can see exactly how many views each opt-in has seen, how it has converted, and how much revenue has been generated from that opt-in and email sequence that it is linked to. (We have used this tool + paid traffic + email to generate more than $15k for some of our clients. And that's just one part of their marketing systems...That's about 150x ROI).
- Positive impact for us - We only want to recommend and use tools that have proven use cases and conversions. This is true here - and it means that we can reliably recommend and use it as a tool to grow revenue for our clients in combination with paid traffic and email marketing. They also support their partners - that means we're more efficient. Time is money - so that's a win here, too.
CEO (Chief Executive Officer)
Simply Heaven DesignMarketing and Advertising, 1-10 employees