Authoritas vs. Serpstat

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Authoritas
Score 7.0 out of 10
N/A
Authoritas (formerly Analytics SEO) is a search engine optimization platform from the Swedish company of the same name, intended to provide a comprehensive SEO solution with features like keyword analysis, site audit with a web crawler built to emulate search engines to root out site issues, integration with data and analytic platforms to aid in strategic analysis, backlink analysis and tools for campaign benchmarking and content marketing improvement.N/A
Serpstat
Score 9.2 out of 10
Small Businesses (1-50 employees)
Serpstat offers a comprehensive SEO toolset, giving users control over their online visibility. A pivotal asset for committed enterprises seeking elevated rankings and fortified online commercial footprint. With an arsenal exceeding 50 potent tools, Serpstat addresses the following: 🔍 Competitor Insights: Recognize and assess key players in any market. 📊 Content Strategy: Evaluate and Generate - obtain top-tier, ranking-oriented content. 🚀 Comprehensive SEO Oversight:…
$59
per month
Pricing
AuthoritasSerpstat
Editions & Modules
No answers on this topic
Individual
$59
per month
Team
$119
per month
Agency
$479
per month
Offerings
Pricing Offerings
AuthoritasSerpstat
Free Trial
NoYes
Free/Freemium Version
NoYes
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup fee$59 per user
Additional DetailsEach plan includes access to 230 Google databases. To meet the demands of big enterprises, Serpstat offers specific services to enterprise customers.
More Pricing Information
Community Pulse
AuthoritasSerpstat
Considered Both Products
Authoritas
Chose Authoritas
These other tools have a better interface and design usability overall, but Authoritas is a better bang for your buck. The number of features at the price is fair. It has many features for on-page and off-page and technical SEO for websites and companies.
Serpstat
Chose Serpstat
Serpstat is a full-service SEO tool with PPC features. Includes on-page and off-page technical elements. Not many tools focus on all features. Most focus on specific niches. Serpstat features all aspects of marketing. Organic and PPC ads. It's very feature-rich.
Features
AuthoritasSerpstat
SEO
Comparison of SEO features of Product A and Product B
Authoritas
6.8
3 Ratings
13% below category average
Serpstat
9.3
15 Ratings
18% above category average
Keyword analysis7.03 Ratings10.015 Ratings
Backlink management7.03 Ratings8.614 Ratings
SERP ranking tracking7.03 Ratings9.115 Ratings
Page grader7.02 Ratings10.011 Ratings
Competitive analysis8.02 Ratings8.715 Ratings
Site audit / diagnostics5.02 Ratings10.015 Ratings
Site recommendations5.02 Ratings8.78 Ratings
Task management8.02 Ratings9.24 Ratings
SEO Channels
Comparison of SEO Channels features of Product A and Product B
Authoritas
7.3
1 Ratings
4% below category average
Serpstat
9.7
14 Ratings
24% above category average
Local SEO7.01 Ratings9.812 Ratings
Social SEO9.01 Ratings9.57 Ratings
Mobile SEO7.01 Ratings9.45 Ratings
Global SEO6.01 Ratings10.013 Ratings
SEO Platform & Account Management
Comparison of SEO Platform & Account Management features of Product A and Product B
Authoritas
7.0
2 Ratings
19% below category average
Serpstat
10.0
13 Ratings
17% above category average
Multi-domain support6.02 Ratings10.013 Ratings
Integration with web analytics tools8.02 Ratings10.08 Ratings
Best Alternatives
AuthoritasSerpstat
Small Businesses
Nozzle
Nozzle
Score 10.0 out of 10
Nozzle
Nozzle
Score 10.0 out of 10
Medium-sized Companies
Advanced Web Ranking
Advanced Web Ranking
Score 8.2 out of 10
Advanced Web Ranking
Advanced Web Ranking
Score 8.2 out of 10
Enterprises
Conductor
Conductor
Score 9.2 out of 10
Conductor
Conductor
Score 9.2 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
AuthoritasSerpstat
Likelihood to Recommend
7.0
(3 ratings)
9.3
(15 ratings)
Likelihood to Renew
-
(0 ratings)
10.0
(1 ratings)
Usability
8.0
(1 ratings)
7.7
(2 ratings)
Support Rating
-
(0 ratings)
10.0
(2 ratings)
User Testimonials
AuthoritasSerpstat
Likelihood to Recommend
Analytics SEO (t/a Authoritas)
I think there are a lot of better tools out there, functionality and design-wise, as well as pricing. Authoritas is a simple tool and is suitable for small businesses. If you're a more prominent company, using more enterprise tools is best. This suffices if you're looking for a tool that gives you basic data on your site.
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Serpstat.com
If you are looking for an affordable all-in-one SEO tool to manage multiple websites then Serpstat is a great option. It is not the best in category for any one feature, but it offers a wide range of very good SEO tools, all housed in a single app. If you are serious with SEO, this will not be your only tool but it will save you the cost and trouble of managing several different SEO monthly subscriptions for various tools.
Read full review
Pros
Analytics SEO (t/a Authoritas)
  • SERP
  • Keyword search intent (Is it a buying keyword research etc.)
  • Visibility i.e. how may clicks can they expect from the ranking positions.
  • Competition analysis unlimited!
Read full review
Serpstat.com
  • Serpstat has an incredible Chrome extension. It allows us to perform an on-page analysis, domain analysis, and look at on-page SEO parameters. Rather than logging into Serpstat I'm easily able to access and view competitor and our own analytics at a moment's notice.
  • We love using the organic keyword tool to help us track keyword positions over time and benchmark against ourselves and our competitors. These reports also give a dashboard view of all keywords, along with keyword volume, keyword competition, and the average cost per keyword.
  • Being a global company it's important to not only view rankings in the US, but other major countries as well. With Serpstat we are able to view how our website performs all around the world.
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Cons
Analytics SEO (t/a Authoritas)
  • Crawling.
  • Brand Mentions.
  • Analysis Tools.
Read full review
Serpstat.com
  • As a complete product, Serpstat stands with other industry tools. Keyword data is good, but again, as someone who purchased a basic plan to demo the product, limited information really turns me away.
  • Compared to other industry tools, Serpstat is literally right in the middle. There doesn't seem to be any differentiation that makes it stand out against Ahrefs or SEMRush. Perhaps something exclusive to Serpstat would make the product more alluring.
  • Share counting doesn't seem too useful, especially as an SEO tool. The content marketing tools are going in the right path, but do not provide enough information to really be useful.
Read full review
Likelihood to Renew
Analytics SEO (t/a Authoritas)
No answers on this topic
Serpstat.com
I am very happy with the program and their services.
Read full review
Usability
Analytics SEO (t/a Authoritas)
It's a pretty simple dashboard. Simple UI/UX. It's not particularly fun and engaging compared to other tools out in the market, but it gets the job done. It's good for the basics only. This tool will fit your needs if you have multiple websites and or are an agency.
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Serpstat.com
Serpstat is great to use on the desktop. Being able to get around the site is easy, and using tools such as rank tracking and filtering are intuitive if you’ve used other SEO software. However, their app is not mobile friendly. I do a lot of my work on mobile when traveling or when dad’ing, and it would be much appreciated for the the app to have better mobile UI functionality. I know I’m dreaming, but other SEO software I use is able to accomplish this.
Things like filtering and how powerful it is are not aa easy to understand until you watch some tutorial videos. I think making this feature more intuitive would also help the sites early on adoption from new users.
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Support Rating
Analytics SEO (t/a Authoritas)
No answers on this topic
Serpstat.com
I believe I've only contacted support once because I had a question about access to a feature, and they told me it wasn't available on the plan I was on. No big deal, they were polite and prompt to respond and answered my question to my satisfaction. I haven't had any real issues with the software, so I haven't needed much in the way of support outside of that question, but I have no reason to believe their support wouldn't be helpful in more pressing situations.
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Alternatives Considered
Analytics SEO (t/a Authoritas)
I prefer SE Ranking as it tracks mobile, and has a separate competition analysis that works on old domains whereas Authoritas the site has to be live to get any results. It depends on your requirements as an agency probably does not research as much as an affiliate marketer as example.
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Serpstat.com
I have used Google Analytics and found it to be good, but limiting. Serpstat does have a much more transparent way to identify, and examine the wealth of SEO links that my sites have. I've tried a few other free programs online for tracking ranks and I looked into other paid versions for SEO tracking. None of them had a good balance between value for money paid. Serpstat finds a good home in value and return.
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Return on Investment
Analytics SEO (t/a Authoritas)
  • Provides great capabilities for the price.
  • Awesome for SEO beginners.
  • Not amazing for SEO experts.
Read full review
Serpstat.com
  • We had a positive ROI with Serpstat in under a month. The time it saved us with website audits and the ability to cancel other monthly subscriptions, and redundant SEO tools, was a huge positive for us.
  • We save dozens of hours a month with SEO research by being able to use a single app for the majority of our SEO work where we used to have to jump back and forth between several different tools.
  • We've been able to offer prospective clients a free website audit as a lead-in for our marketing services. Serpstat has made it fast, easy and inexpensive to offer this valuable service.
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ScreenShots

Serpstat Screenshots

Screenshot of SERP research with advanced analyticsScreenshot of where Sersptat stores all top 100 search results for tracked keywords foreverScreenshot of the visibility and keyword trends available with SerpstatScreenshot of a Unique Page vs. Page comparison in organic and paid keywordsScreenshot of the Serpstat overview