Authoritas (formerly Analytics SEO) vs Serpstat

Likelihood to Recommend

This tool is particularly well suited to SEO teams that don't require a great deal of precision or specialization. For example, this tool provides a very user-friendly way to do keyword research, but might not be well suited to someone that needs exact search volumes or keyword difficulties. The tool offers a great bang for your buck, but isn't the most capable tool out there. Still great!

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Nathan Richardson

SEO Specialist

BambooHRComputer Software, 201-500 employees

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If you are looking for an affordable all-in-one SEO tool to manage multiple websites then Serpstat is a great option. It is not the best in category for any one feature, but it offers a wide range of very good SEO tools, all housed in a single app. If you are serious with SEO, this will not be your only tool but it will save you the cost and trouble of managing several different SEO monthly subscriptions for various tools.

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Gary Shouldis

Founder & CEO

3Bug MediaMarketing and Advertising, 1-10 employees

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Feature Rating Comparison

Authoritas (formerly Analytics SEO)

Serpstat

Keyword analysis

Backlink management

SERP ranking tracking

Page grader

Competitive analysis

Site audit / diagnostics

Site recommendations

Task management

Authoritas (formerly Analytics SEO)

Serpstat

Local SEO

Social SEO

Mobile SEO

Global SEO

Authoritas (formerly Analytics SEO)

Serpstat

Multi-domain support

Integration with web analytics tools

Pros

Keyword Research.
Backlink Profile Analysis.
Gap Reports.

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Nathan Richardson

SEO Specialist

BambooHRComputer Software, 201-500 employees

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Serpstat has an incredible Chrome extension. It allows us to perform an on-page analysis, domain analysis, and look at on-page SEO parameters. Rather than logging into Serpstat I'm easily able to access and view competitor and our own analytics at a moment's notice.
We love using the organic keyword tool to help us track keyword positions over time and benchmark against ourselves and our competitors. These reports also give a dashboard view of all keywords, along with keyword volume, keyword competition, and the average cost per keyword.
Being a global company it's important to not only view rankings in the US, but other major countries as well. With Serpstat we are able to view how our website performs all around the world.

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Sam Lepak

Head of Digital Marketing

YachtLifeInternet, 11-50 employees

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Cons

Crawling.
Brand Mentions.
Analysis Tools.

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Nathan Richardson

SEO Specialist

BambooHRComputer Software, 201-500 employees

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As a complete product, Serpstat stands with other industry tools. Keyword data is good, but again, as someone who purchased a basic plan to demo the product, limited information really turns me away.
Compared to other industry tools, Serpstat is literally right in the middle. There doesn't seem to be any differentiation that makes it stand out against Ahrefs or SEMRush. Perhaps something exclusive to Serpstat would make the product more alluring.
Share counting doesn't seem too useful, especially as an SEO tool. The content marketing tools are going in the right path, but do not provide enough information to really be useful.

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Mitch Lee

SEO Manager

ConnectWiseComputer Software, 501-1000 employees

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Support Rating

No score

No answers yet

No answers on this topic

Serpstat 10.0

Based on 2 answers

I believe I've only contacted support once because I had a question about access to a feature, and they told me it wasn't available on the plan I was on. No big deal, they were polite and prompt to respond and answered my question to my satisfaction. I haven't had any real issues with the software, so I haven't needed much in the way of support outside of that question, but I have no reason to believe their support wouldn't be helpful in more pressing situations.

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Drew Harrison

Software Engineer

Kingmaker SoftwareMarketing & Advertising, 1-10 employees

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Alternatives Considered

If price isn't a factor, Analytics SEO doesn't stack up very well to competitors like Majestic, Moz, and SEMRush. If we consider pricing, however, I would say that this tool is one of the best, if not the very best, out there. This tool is extremely powerful for how much it costs.

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Nathan Richardson

SEO Specialist

BambooHRComputer Software, 201-500 employees

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I have used Google Analytics and found it to be good, but limiting. Serpstat does have a much more transparent way to identify, and examine the wealth of SEO links that my sites have. I've tried a few other free programs online for tracking ranks and I looked into other paid versions for SEO tracking. None of them had a good balance between value for money paid. Serpstat finds a good home in value and return.

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Tim Mack

Founder and Ring Master

The Imperial OPAPerforming Arts, 11-50 employees

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Return on Investment

Provides great capabilities for the price.
Awesome for SEO beginners.
Not amazing for SEO experts.

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Nathan Richardson

SEO Specialist

BambooHRComputer Software, 201-500 employees

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Serpstat has helped increase web traffic of numerous clients up to 3,000%
With clients having better web traffic, I'm able to close clients at a higher rate.

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Evan Laird

Senior Growth Marketing Manager

Galactic FedInternet, 1-10 employees

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Pricing Details

General

Free Trial

—

Free/Freemium Version

—

Premium Consulting/Integration Services

—

Entry-level set up fee?

No

Authoritas (formerly Analytics SEO) Editions & Modules

—

Additional Pricing Details

—

General

Free Trial

—

Free/Freemium Version

Yes

Premium Consulting/Integration Services

—

Entry-level set up fee?

Optional

$69*

* per user

Serpstat Editions & Modules

Edition

Lite	$69¹
Standart	$149¹
Advanced	$299¹
Enterprise	$499¹

per month

Additional Pricing Details

Big enterprises have specific demands: aside from our self-service-model we offer specific services to enterprise customers. We’ll find an ultimate solution, that will fit your unique needs and benefit your business. If you would like to learn more, please contact us.

Rating Summary

Authoritas (formerly Analytics SEO)

Serpstat

Authoritas (formerly Analytics SEO)

Serpstat