Avira Prime vs. Bitdefender GravityZone

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Avira Prime
Score 8.0 out of 10
N/A
Avira Prime, now from Gen (the company formed from the merger of NortonLifeLock, Avast, Avira, and AVG), is an antivirus solution used to protect small businesses, a cross-platform and multi-device solution replacing Avira's legacy antivirus solutions phased out in December of 2021.
$9.99
per month 5 devices
Bitdefender GravityZone
Score 8.3 out of 10
N/A
Bitdefender GravityZone combines multiple security services into a single platform to reduce the cost of building a trusted environment for endpoints.
$149
per month 5 devices (minimum)
Pricing
Avira PrimeBitdefender GravityZone
Editions & Modules
5 devices
$9.99
per month 5 devices
25 devices
$12.99
per month 12 devices
GravityZone Small Business Security
$284.99
per year 10 devices
GravityZone Business Security
$369.99
per year 10 devices
GravityZone Business Security Premium
$814.99
per year 10 devices
GravityZone Business Security Premium
Contact Sales
GravityZone Business Security Enterprise
Contact Sales
GravityZone XDR
Contact Sales
Offerings
Pricing Offerings
Avira PrimeBitdefender GravityZone
Free Trial
NoYes
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional DetailsDiscounts available for annual pricing.5 device license purchase minimum. Discounts available for multi-year subscriptions. 1st year discounts available (up to 30% off displayed price).
More Pricing Information
Community Pulse
Avira PrimeBitdefender GravityZone
Considered Both Products
Avira Prime

No answer on this topic

Bitdefender GravityZone
Chose Bitdefender GravityZone
These products were used by employees because we had not defined a corporate antivirus software. We chose BitDefender after testing some other software and recommendations from management facilities.
Features
Avira PrimeBitdefender GravityZone
Endpoint Security
Comparison of Endpoint Security features of Product A and Product B
Avira Prime
-
Ratings
Bitdefender GravityZone
8.8
63 Ratings
4% above category average
Anti-Exploit Technology00 Ratings9.258 Ratings
Endpoint Detection and Response (EDR)00 Ratings10.057 Ratings
Centralized Management00 Ratings7.163 Ratings
Hybrid Deployment Support00 Ratings7.542 Ratings
Infection Remediation00 Ratings7.958 Ratings
Vulnerability Management00 Ratings10.056 Ratings
Malware Detection00 Ratings9.862 Ratings
Best Alternatives
Avira PrimeBitdefender GravityZone
Small Businesses
Malwarebytes
Malwarebytes
Score 8.8 out of 10
ThreatLocker
ThreatLocker
Score 9.4 out of 10
Medium-sized Companies
BlackBerry Protect (CylancePROTECT)
BlackBerry Protect (CylancePROTECT)
Score 9.1 out of 10
BlackBerry Protect (CylancePROTECT)
BlackBerry Protect (CylancePROTECT)
Score 9.1 out of 10
Enterprises
BlackBerry Protect (CylancePROTECT)
BlackBerry Protect (CylancePROTECT)
Score 9.1 out of 10
BeyondTrust Endpoint Privilege Management
BeyondTrust Endpoint Privilege Management
Score 9.9 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
Avira PrimeBitdefender GravityZone
Likelihood to Recommend
8.0
(10 ratings)
7.3
(72 ratings)
Likelihood to Renew
-
(0 ratings)
10.0
(2 ratings)
Usability
-
(0 ratings)
7.1
(7 ratings)
Availability
-
(0 ratings)
10.0
(1 ratings)
Performance
-
(0 ratings)
10.0
(1 ratings)
Support Rating
8.0
(1 ratings)
5.6
(54 ratings)
In-Person Training
-
(0 ratings)
10.0
(1 ratings)
Online Training
-
(0 ratings)
10.0
(1 ratings)
Product Scalability
-
(0 ratings)
10.0
(1 ratings)
User Testimonials
Avira PrimeBitdefender GravityZone
Likelihood to Recommend
Gen (NortonLifeLock, Avast, Avira, AVG)
It is good for organizations that need an AV solution that does really well in AV detection/performance tests, and also has a good track record for using little system resources on the client machine. It is less suited for organizations that want an AV product that is historically used by the industry or is known as an industry standard (e.g. Microsoft products, etc).
Read full review
Bitdefender
Bitdefender had been a great replacement for our previous product - it was painless to make the switch with very few issues. We tested in a VM lab a few different offerings, but Bitdefender was the one that covered everything we required at the time and allowed us to be able to expand the offering simply.
Read full review
Pros
Gen (NortonLifeLock, Avast, Avira, AVG)
  • It detects adware (sometimes you just need some ease of advertisement) and phishing.
  • It has Webguard, that allows us to block access to malicious websites.
  • It scans email (POP3 and SMTP), an everyday tool I personally use.
  • It has Bootable RescueCD, wich helps to remove malware and system recoveries.
  • It has a very high detection rate and a very fast scanning engine.
Read full review
Bitdefender
  • Once installed, Bitdefender [GravityZone] runs silently in the background with little to no need for user interaction.
  • The cloud-based console provides for easy computer management and deployment.
  • Bitdefender [GravityZone] is extremely flexible, with a policy-based system wherein different profiles can be created (i.e. a policy to deactivate the firewall, a policy to allow for admin control on a machine, etc.) and pushed out to individual computers.
  • Computers can be grouped into different categories, with different policies automatically deployed to each category.
  • Bitdefender [GravityZone] is relatively resource-light and runs well even on lower-end computers.
Read full review
Cons
Gen (NortonLifeLock, Avast, Avira, AVG)
  • For the use that I currently give to my laptop it works very well, but it can fail if your way of surfing the web is careful and you dedicate yourself to visit infected forums, download files from any part, or use bad programs.
Read full review
Bitdefender
  • Who do I ask? This is my chief complaint is once the initial licenses were purchased through Bit Defender, there was no one to contact that could help navigate some of the initial questions I had with regard to specific policies to implement for our file server. The parent web site is, well, hard to navigate when one is trying to "learn" the system.
  • The second issue is in increasing the licenses. It took several days for the parent company (by contact and phone) to inform me that they could not increase the licenses and I would have to go through a private vendor. There was no intent to connect me to a vendor or provide a vendor list until I asked specifically. YET I continue to get email from the parent company reminding me to pay an annual fee for the licenses purchase through the private vendor. The parent company can see the number of licenses yet did not sell them to me.
  • Gravity Zone Dashboard, while excellent for those who have experience, is not particularly intuitive for those who have never used it. There does not seem to be a lot of documentation for those responsible for implementation.
Read full review
Likelihood to Renew
Gen (NortonLifeLock, Avast, Avira, AVG)
No answers on this topic
Bitdefender
It works. I rely heavily on my vendors to provide a product that works, is easy to implement, and that they support. As well as be a decent value for the money
Read full review
Usability
Gen (NortonLifeLock, Avast, Avira, AVG)
No answers on this topic
Bitdefender
On the whole I find the product very easy to use but some features need me to do some digging about in the console menus to find everything. I think if the interface used a bit less jargon and more clear plain language, it would be easier to find how to do things within the console.
Read full review
Reliability and Availability
Gen (NortonLifeLock, Avast, Avira, AVG)
No answers on this topic
Bitdefender
Yes its very available. The software continues to protect you even if you are offline. It constantly runs in the background and will check for updates again once back online.
Read full review
Performance
Gen (NortonLifeLock, Avast, Avira, AVG)
No answers on this topic
Bitdefender
The console is quite fast and responsive, and once you start to get used to it, it is easy to use and you can see the main dashboard status at a glance. You can then dig deeper into the individual Companies / Endpoint clients and check the status of each. The software itself is not heavy on system resources in each PC.
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Support Rating
Gen (NortonLifeLock, Avast, Avira, AVG)
Since the product runs really well overall, and I haven't really run into any major issues, I have not had a need to contact the vendor directly for support. I have perused the vendor's site for other support channels, and they do have a number of good support options, such as submitting a request, KB articles, and Community forums. One support option that does not seem to be available (or might be really hard to find) is a direct line to call for phone support. As an individual or business member you can submit a request via a web form, which then will be sent to the tech support team, at which point they will call you.
Read full review
Bitdefender
Support is an area Bitdefender has always struggled with. While their products work great, the GravityZone dashboard is very technical in nature. If you aren't IT inclined, it could be difficult to setup. While most times support is helpful, we tend to work with them over email because of their very thick accent, they are hard to understand over the phone.
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In-Person Training
Gen (NortonLifeLock, Avast, Avira, AVG)
No answers on this topic
Bitdefender
The trainer went through everything in the console an showed me what each setting did. If I had any questions on how to do something, he showed me where to go and how to do it. The trainer was very helpful and knowledgeable, and also professional and patient. Highly recommended.
Read full review
Online Training
Gen (NortonLifeLock, Avast, Avira, AVG)
No answers on this topic
Bitdefender
The trainer went through everything in the console an showed me what each setting did. If I had any questions on how to do something, he showed me where to go and how to do it. The trainer was very helpful and knowledgeable, and also professional and patient. Highly recommended.
Read full review
Alternatives Considered
Gen (NortonLifeLock, Avast, Avira, AVG)
F-Secure despite being a good antivirus when it comes to protecting home equipment does not act the same for business protection because its performance is much lower as well as its ease of use while Avira meets these requirements and its protection is much more complete and efficient, since not only acts against common threats but it is also optimal to protect against advanced threats and the one that works in real time makes the virus detection rate much more efficient before any other antivirus, that is why It is ideal for the protection of business teams
Read full review
Bitdefender
We were a Kaspersky shop for years. Kaspersky was a resource hog and it didn't even block half of what was thrown at it. We had more outbreaks and more end-user complaints in a year of Kaspersky then we have had in almost three years of Bitdefender.
Read full review
Scalability
Gen (NortonLifeLock, Avast, Avira, AVG)
No answers on this topic
Bitdefender
I give it this rating because one you have the console running, you can add or remove whole companies, add computer endpoints (and remove them), and easily create and deploy endpoint packages to the machines that need the software. Once installed, the software starts to report back to the Bitdefender servers and the number of active licences is then seen and billed.
Read full review
Return on Investment
Gen (NortonLifeLock, Avast, Avira, AVG)
  • I have not had serious infections due to viruses or Trojans. In addition, every time a malicious code is downloaded, Avira detects it and blocks it fast enough. So, I have not had to re-format my PC, I have not lost documents that I had stored on disk C, and of course, I have not lost time trying to recover the data from my PC.
  • I've also been able to install it on not-so-powerful PCs, so its users have been able to continue using their computers without any problem and also avoid serious infections.
Read full review
Bitdefender
  • The ROI for Bitdefender is hard to quantify except that it requires very little maintenance time from our staff.
  • We've spent no time troubleshooting user complaints or issues from users, so it has been a big time-saver over our previously used anti-malware software.
  • Bitdefender's customer service is usually pretty good and also very responsive, so I don't have to wait by the phone or to keep checking email to resolve a problem--although our issues have been mostly informational and not a problem with functionality.
Read full review
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