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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Avira Prime

    Score8 out of 10
    N/AAvira Prime, now from Gen (the company formed from the merger of NortonLifeLock, Avast, Avira, and AVG), is an antivirus solution used to protect small businesses, a cross-platform and multi-device solution replacing Avira's legacy antivirus solutions phased out in December of 2021.

    $9.99

    per month 5 devices

    Bitdefender GravityZone

    Score8 out of 10
    N/ABitdefender GravityZone combines multiple security services into a single platform to reduce the cost of building a trusted environment for endpoints.

    $149

    per month 5 devices (minimum)

    Pricing
    Avira PrimeBitdefender GravityZone
    Editions & Modules
    5 devices
    $9.99
    per month 5 devices
    25 devices
    $12.99
    per month 12 devices
    GravityZone Small Business Security
    $284.99
    per year 10 devices
    GravityZone Business Security
    $369.99
    per year 10 devices
    GravityZone Business Security Premium
    $814.99
    per year 10 devices
    GravityZone Business Security Premium
    Contact Sales
    GravityZone Business Security Enterprise
    Contact Sales
    GravityZone XDR
    Contact Sales
    Offerings
    Pricing Offerings
    Avira PrimeBitdefender GravityZone
    Free Trial
    NoYes
    Free/Freemium Version
    NoNo
    Premium Consulting/Integration Services
    NoNo
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional DetailsDiscounts available for annual pricing.5 device license purchase minimum. Discounts available for multi-year subscriptions. 1st year discounts available (up to 30% off displayed price).
    More Pricing Information
    Community Pulse
    Avira PrimeBitdefender GravityZone
    Considered Both Products
    Gen (NortonLifeLock, Avast, Avira, AVG)
    No answer on this topic
    Bitdefender
    Chose Bitdefender GravityZone
    These products were used by employees because we had not defined a corporate antivirus software. We chose BitDefender after testing some other software and recommendations from management facilities.
    Incentivized
    Chose Bitdefender GravityZone
    GravityZone did better in independent testing and had competitive or better pricing.
    Incentivized
    Key User Insights
    Would buy again
    No answers on this topic
    92%
    Would buy again
    55 Answers
    Delivers good value for the price
    No answers on this topic
    95%
    Delivers good value for the price
    55 Answers
    Happy with the feature set
    No answers on this topic
    93%
    Happy with the feature set
    56 Answers
    Lived up to sales and marketing promises
    No answers on this topic
    91%
    Lived up to sales and marketing promises
    50 Answers
    Implementation went as expected
    No answers on this topic
    93%
    Implementation went as expected
    51 Answers
    Features
    Avira PrimeBitdefender GravityZone
    Endpoint Security
    Comparison of Endpoint Security features of Avira Prime and Bitdefender GravityZone
    Feature
    Avira Prime
    -
    Ratings
    Bitdefender GravityZone
    8.2
    63 Ratings
    4% below category average
    Anti-Exploit Technology00 Ratings9.258 Ratings
    Endpoint Detection and Response (EDR)00 Ratings10.057 Ratings
    Centralized Management00 Ratings5.963 Ratings
    Hybrid Deployment Support00 Ratings6.142 Ratings
    Infection Remediation00 Ratings6.658 Ratings
    Vulnerability Management00 Ratings10.056 Ratings
    Malware Detection00 Ratings9.862 Ratings
    Best Alternatives
    Avira PrimeBitdefender GravityZone
    Small Businesses
    Norton 360
    Score7.8 out of 10
    SentinelOne Singularity
    Score9 out of 10
    Medium-sized Companies
    Malwarebytes
    Score8.8 out of 10
    BlackBerry Protect (CylancePROTECT)
    Score9.1 out of 10
    Enterprises
    AVG AntiVirus Business Edition
    Score8 out of 10
    ESET PROTECT
    Score8.8 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    Avira PrimeBitdefender GravityZone
    Likelihood to Recommend
    8.0
    (10 ratings)
    6.0
    (72 ratings)
    Likelihood to Renew
    -
    (0 ratings)
    10.0
    (2 ratings)
    Usability
    -
    (0 ratings)
    5.9
    (7 ratings)
    Availability
    -
    (0 ratings)
    10.0
    (1 ratings)
    Performance
    -
    (0 ratings)
    10.0
    (1 ratings)
    Support Rating
    8.0
    (1 ratings)
    5.6
    (54 ratings)
    In-Person Training
    -
    (0 ratings)
    10.0
    (1 ratings)
    Online Training
    -
    (0 ratings)
    10.0
    (1 ratings)
    Product Scalability
    -
    (0 ratings)
    10.0
    (1 ratings)
    User Testimonials
    Avira PrimeBitdefender GravityZone
    Likelihood to Recommend
    Gen (NortonLifeLock, Avast, Avira, AVG)
    It is good for organizations that need an AV solution that does really well in AV detection/performance tests, and also has a good track record for using little system resources on the client machine. It is less suited for organizations that want an AV product that is historically used by the industry or is known as an industry standard (e.g. Microsoft products, etc).
    Incentivized
    Read full review
    Bitdefender
    Bitdefender had been a great replacement for our previous product - it was painless to make the switch with very few issues. We tested in a VM lab a few different offerings, but Bitdefender was the one that covered everything we required at the time and allowed us to be able to expand the offering simply.
    Incentivized
    Read full review
    Pros
    Gen (NortonLifeLock, Avast, Avira, AVG)
    • It detects adware (sometimes you just need some ease of advertisement) and phishing.
    • It has Webguard, that allows us to block access to malicious websites.
    • It scans email (POP3 and SMTP), an everyday tool I personally use.
    • It has Bootable RescueCD, wich helps to remove malware and system recoveries.
    • It has a very high detection rate and a very fast scanning engine.
    Incentivized
    Read full review
    Bitdefender
    • Once installed, Bitdefender [GravityZone] runs silently in the background with little to no need for user interaction.
    • The cloud-based console provides for easy computer management and deployment.
    • Bitdefender [GravityZone] is extremely flexible, with a policy-based system wherein different profiles can be created (i.e. a policy to deactivate the firewall, a policy to allow for admin control on a machine, etc.) and pushed out to individual computers.
    • Computers can be grouped into different categories, with different policies automatically deployed to each category.
    • Bitdefender [GravityZone] is relatively resource-light and runs well even on lower-end computers.
    Incentivized
    Read full review
    Cons
    Gen (NortonLifeLock, Avast, Avira, AVG)
    • For the use that I currently give to my laptop it works very well, but it can fail if your way of surfing the web is careful and you dedicate yourself to visit infected forums, download files from any part, or use bad programs.
    Incentivized
    Read full review
    Bitdefender
    • Who do I ask? This is my chief complaint is once the initial licenses were purchased through Bit Defender, there was no one to contact that could help navigate some of the initial questions I had with regard to specific policies to implement for our file server. The parent web site is, well, hard to navigate when one is trying to "learn" the system.
    • The second issue is in increasing the licenses. It took several days for the parent company (by contact and phone) to inform me that they could not increase the licenses and I would have to go through a private vendor. There was no intent to connect me to a vendor or provide a vendor list until I asked specifically. YET I continue to get email from the parent company reminding me to pay an annual fee for the licenses purchase through the private vendor. The parent company can see the number of licenses yet did not sell them to me.
    • Gravity Zone Dashboard, while excellent for those who have experience, is not particularly intuitive for those who have never used it. There does not seem to be a lot of documentation for those responsible for implementation.
    Incentivized
    Read full review
    Likelihood to Renew
    Gen (NortonLifeLock, Avast, Avira, AVG)
    No answers on this topic
    Bitdefender
    It works. I rely heavily on my vendors to provide a product that works, is easy to implement, and that they support. As well as be a decent value for the money
    Incentivized
    Read full review
    Usability
    Gen (NortonLifeLock, Avast, Avira, AVG)
    No answers on this topic
    Bitdefender
    On the whole I find the product very easy to use but some features need me to do some digging about in the console menus to find everything. I think if the interface used a bit less jargon and more clear plain language, it would be easier to find how to do things within the console.
    Incentivized
    Read full review
    Reliability and Availability
    Gen (NortonLifeLock, Avast, Avira, AVG)
    No answers on this topic
    Bitdefender
    Yes its very available. The software continues to protect you even if you are offline. It constantly runs in the background and will check for updates again once back online.
    Incentivized
    Read full review
    Performance
    Gen (NortonLifeLock, Avast, Avira, AVG)
    No answers on this topic
    Bitdefender
    The console is quite fast and responsive, and once you start to get used to it, it is easy to use and you can see the main dashboard status at a glance. You can then dig deeper into the individual Companies / Endpoint clients and check the status of each. The software itself is not heavy on system resources in each PC.
    Incentivized
    Read full review
    Support Rating
    Gen (NortonLifeLock, Avast, Avira, AVG)
    Since the product runs really well overall, and I haven't really run into any major issues, I have not had a need to contact the vendor directly for support. I have perused the vendor's site for other support channels, and they do have a number of good support options, such as submitting a request, KB articles, and Community forums. One support option that does not seem to be available (or might be really hard to find) is a direct line to call for phone support. As an individual or business member you can submit a request via a web form, which then will be sent to the tech support team, at which point they will call you.
    Incentivized
    Read full review
    Bitdefender
    Support is an area Bitdefender has always struggled with. While their products work great, the GravityZone dashboard is very technical in nature. If you aren't IT inclined, it could be difficult to setup. While most times support is helpful, we tend to work with them over email because of their very thick accent, they are hard to understand over the phone.
    Incentivized
    Read full review
    In-Person Training
    Gen (NortonLifeLock, Avast, Avira, AVG)
    No answers on this topic
    Bitdefender
    The trainer went through everything in the console an showed me what each setting did. If I had any questions on how to do something, he showed me where to go and how to do it. The trainer was very helpful and knowledgeable, and also professional and patient. Highly recommended.
    Incentivized
    Read full review
    Online Training
    Gen (NortonLifeLock, Avast, Avira, AVG)
    No answers on this topic
    Bitdefender
    The trainer went through everything in the console an showed me what each setting did. If I had any questions on how to do something, he showed me where to go and how to do it. The trainer was very helpful and knowledgeable, and also professional and patient. Highly recommended.
    Incentivized
    Read full review
    Alternatives Considered
    Gen (NortonLifeLock, Avast, Avira, AVG)
    F-Secure despite being a good antivirus when it comes to protecting home equipment does not act the same for business protection because its performance is much lower as well as its ease of use while Avira meets these requirements and its protection is much more complete and efficient, since not only acts against common threats but it is also optimal to protect against advanced threats and the one that works in real time makes the virus detection rate much more efficient before any other antivirus, that is why It is ideal for the protection of business teams
    Read full review
    Bitdefender
    We were a Kaspersky shop for years. Kaspersky was a resource hog and it didn't even block half of what was thrown at it. We had more outbreaks and more end-user complaints in a year of Kaspersky then we have had in almost three years of Bitdefender.
    Incentivized
    Read full review
    Scalability
    Gen (NortonLifeLock, Avast, Avira, AVG)
    No answers on this topic
    Bitdefender
    I give it this rating because one you have the console running, you can add or remove whole companies, add computer endpoints (and remove them), and easily create and deploy endpoint packages to the machines that need the software. Once installed, the software starts to report back to the Bitdefender servers and the number of active licences is then seen and billed.
    Incentivized
    Read full review
    Return on Investment
    Gen (NortonLifeLock, Avast, Avira, AVG)
    • I have not had serious infections due to viruses or Trojans. In addition, every time a malicious code is downloaded, Avira detects it and blocks it fast enough. So, I have not had to re-format my PC, I have not lost documents that I had stored on disk C, and of course, I have not lost time trying to recover the data from my PC.
    • I've also been able to install it on not-so-powerful PCs, so its users have been able to continue using their computers without any problem and also avoid serious infections.
    Incentivized
    Read full review
    Bitdefender
    • The ROI for Bitdefender is hard to quantify except that it requires very little maintenance time from our staff.
    • We've spent no time troubleshooting user complaints or issues from users, so it has been a big time-saver over our previously used anti-malware software.
    • Bitdefender's customer service is usually pretty good and also very responsive, so I don't have to wait by the phone or to keep checking email to resolve a problem--although our issues have been mostly informational and not a problem with functionality.
    Incentivized
    Read full review
    ScreenShots