Awario vs Mention

• Monitor brand mentions & keywords across a number of platforms (Twitter, Facebook, Instagram, YouTube, Reddit, and blogs/websites).
• Advanced filtering by date range, country, negative keywords, domains, and more.

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• Mention has nice support and implementation function. They will do some of the harder work for you (e.g. refining your alerts).
• It helps us to easily track and rank influencers, which improves the effectiveness of our Public Relations (PR).
• You can filter and refine alerts e.g. by language. This is useful if you want to break into new markets.

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• A better onboarding process would've gotten me hooked earlier
• Better ongoing training and support, perhaps a certification process, would make this easier to customize for niche use cases.
• Using advanced functionality would be easier with more hand-holding

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• Yes, I just said it is clean and easy to use, but there is always room for improvement in even the most perfect software. I would personally love to see the ability to custom message options a bit more or just customize the look and feel of your dashboard.
• Bugs. Mention works great 95% of the time. The other 5%, you may run into major crashes or see mentions that you cleared coming back, etc., but nothing that is a deal breaker or unexpected with a tool like this. Worth noting nonetheless!
• Better plans. This is a small issue, but I wish the lower plans has some basic reporting.

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• I've been able to find a handful of negative mentions about my brand that wound up being a misunderstanding - by responding to these complaints I was able to clear up misunderstandings, which helped retain customers and bring on new ones - it's hard to calculate exact ROI, but it's definitely been in the positive.

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• Mention has had a positive impact on my business because it gives people the impression that I was following them, even if I might not have been. It makes me appear active on all social media platforms, even if I ONLY look at my mentions each day!
• Because I have only used the free plan but have benefitted greatly, I would say that my ROI is fantastic!
• The only negative impact that Mention has is that I do get a daily email in my inbox, and it is one more thing to check. However, it is worth the time.

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