Azure AI Search (formerly Azure Cognitive Search) is enterprise search as a service, from Microsoft.
$0.10
Per Hour
BrightEdge
Score7.7 out of 10
N/A
BrightEdge is an enterprise-level SEO (Search Engine Optimization) platform from the company of the same name in San Mateo, California. It includes customizable dashboards, reporting, forecasting, SEO recommendations, backlink management and competitive analysis. It covers local, global, mobile, social and content centric SEO.
Presently BrightEdge's platform supports the marketing efforts of many well-brands, like Nike, Microsoft, and Netflix.
It's very useful when used with large file systems, once the models index the files good enough, the suggestions are very impressive and produce grounded answers. Since it can natively work with blob storage the requirement for pre-processing the data is eliminated i.e. the data can be searched in its raw form, this makes Azure AI Search a very powerful tool when used with Azure Stack.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
BrightEdge is great for large companies and large SEO teams since it's pricey but worth it if you have a large team or organization using it. For small businesses, I would use a different tool like Semrush because of the price and the variety of tools it offers.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Instant - Keyword research tool is by far our team's favorite item on the platform
DataCube - We are able to uncover competitive gaps and hone in on specific sets of pages using filters containing our business product assortment attribute.
Professional services have been attentive when asking for changes
Like virtually all Azure services, it has first-class treatment for .Net as the developer platform of choice, but largely ignores other options. While there is a first-party Python SDK, there are only community packages for other languages like Ruby and Node. Might be a game of roulette for those to be kept up-to-date. This might make it a non-starter for some teams that don't want to do the work to integrate with the REST API directly.
In my opinion, partitions inside of Azure Search don't count as data segregation for customers in a multi-tenant app, so any application where you have many customers with high-security concerns, Azure Search is probably a non-starter.
To elaborate on the multi-tenant issue: Azure Search's approach to pricing is pretty steep. While there is a free tier for small applications (50MB of content or less) the first paid tier is about 14x more expensive than the first SQL Database tier that supports full-text search. For many applications, it makes a lot more economic sense to just run some LIKE or CONTAINS queries on columns in a table rather than going with Azure Search.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
The storybuilder feature isn't anything outstanding. I feel like I can get the same type of data and format from Google Data Studio.
I feel like the Hyperlocal feature is still very junior compared to other features. It provides you good insights, but you have to set all the data fields before you can get a picture as well as it doesn't really give you an idea of how you can improve.
The mobile SEO solution is a good concept, but it needs some tweaks to be better, especially when building out a mobile story builder. Some of the data isn't simple to read and the mobile keywords functions don't also account for voice searches.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
I would renew, as I don't feel there is a product out there that would have the impact on our SEO efforts as effectively as BrightEdge. It provides the information I need and integrates with other tools like Google Webmaster Tools, to truly have the depth of information that makes their suggestions for SEO changes so valued.
I give 10 rating because by using this endpoint and api key only we able to build that chatbot product in a timeline given by our client and also creating the endpoint and keys from the portal is also very easy for Azure AI Search and it doesn't take much time and also scalability is good.
Because it depends on the feature, it's either easier or not to use. Some of them, not being particularly friendly, I no longer use, and I focus on the ones where insights are easy to understand and data seems well-elaborated.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
This is a area where the BrightEdge team really shines. Their commitment to training and product support is unmatched not only for SEO platforms, but life in general. I often find myself wishing my internet provide and similar would go to BrightEdge for training on support and attitude. I would rank them an 11 if I could.
It is good for me, and I want to rate this product 9/10. I hope they continue to improve and also offer a free plan with more benefits to learn Azure AI Search.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
While relatively expensive, Brightedge really does offer the best quality product but just as importantly (if not more so) the level of client/agency support. We have biweekly training with the entire team to continually stay up to date on Brightedge's offerings and strategies. They also offer the ability to do ad hoc reporting using some of their tools that can help us win new business and recommend Brightedge to additional clients, expanding our business as well.
When integrated with our existing file system the Azure AI Search helped users tremendously by reducing search times and improve efficacy of intended result.
Since Azure AI Search is a PaaS solution, we had very short ideation to go-live timespan, which ended up reflecting in our product performance.
A rare but not negligible occurrence was correctness of search being questionable when new data was added to the system. The search returns false positive results.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
We have only started with BE a few months ago and so I don't have any hard numbers from an ROI perspective, but i can say that what we spent on BE is a fraction of what we were spending with agencies and we are actually getting results by doing this ourselves. From that perspective we have seen a cost savings.
With focused SEO campaigns and projects we have been able to move the needle on our SEO rankings for specific products and services. This is going to have a great impact for us in 2019 as we have some specific product goals and campaigns for 2019 that we have been working to build up over the last couple months of 2018.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
