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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    BrightEdge

    Score7.8 out of 10
    N/ABrightEdge is an enterprise-level SEO (Search Engine Optimization) platform from the company of the same name in San Mateo, California. It includes customizable dashboards, reporting, forecasting, SEO recommendations, backlink management and competitive analysis. It covers local, global, mobile, social and content centric SEO. Presently BrightEdge's platform supports the marketing efforts of many well-brands, like Nike, Microsoft, and Netflix.

    $0

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    Pricing
    BrightEdge
    Editions & Modules
    No answers on this topic
    Offerings
    Pricing Offerings
    BrightEdge
    Free Trial
    No
    Free/Freemium Version
    No
    Premium Consulting/Integration Services
    No
    Entry-level Setup FeeNo setup fee
    Additional Details—
    More Pricing Information
    Community Pulse
    BrightEdge
    Considered Both Products
    BrightEdge
    Chose BrightEdge
    I haven't used any other.
    Incentivized
    Chose BrightEdge
    BrightEdge has better reports and customizable charts and is better for larger teams. Semrush, you have to pay per user, but it does give you access to a variety of tools. BrightEdge is more focused on SEO, but the tools they have are great, and some of them are the most …
    Incentivized
    Chose BrightEdge
    BrightEdge is much more advanced than Moz or SpyFu. The amount of tools is staggering and simply surpasses the others with their offering.
    Incentivized
    Chose BrightEdge
    Customer service is top notch, better UI in the platform.
    Incentivized
    Chose BrightEdge
    Overall the best tool I’ve used. Missing parts that I like from other tools like search intent category, content writing AI, etc. but as an experienced SEO I really love it.
    Incentivized
    Chose BrightEdge
    Love the interface more, it’s more updated. A lot of cool features that are more easily accessible within BrightEdge. The customer success manager has been better than with seoClarity as well. We get meeting agendas, quick email responses, productive calls, and help with the …
    Incentivized
    Chose BrightEdge
    I see a lot of similarities with the other two products. Personally, I think a big aspect of using BrightEdge is familiarity with the platform. Just like any of these SEO tools, the value from these comes with how efficient users can be with the interface. BrightEdge has a …
    Incentivized
    Chose BrightEdge
    seoClarity was one platform that we would have transitioned to if they would have been able to provide a solution like BrightEdge Instant. Out of all the platforms we have evaluated, the one thing that keeps us coming back to BrightEdge is the robust amount of relevant keywords …
    Incentivized
    Chose BrightEdge
    BrightEdge isn't cheap, and I've found that to be the biggest issue when compared to other platforms. That said, when you really dig into the features and benefits, it is the best value. It's the most comprehensive solution available. Aside from platform efficacy, the support …
    Incentivized
    Chose BrightEdge
    While relatively expensive, Brightedge really does offer the best quality product but just as importantly (if not more so) the level of client/agency support. We have biweekly training with the entire team to continually stay up to date on Brightedge's offerings and strategies. …
    Incentivized
    Chose BrightEdge
    BrightEdge is a more robust program and offers better analytics in real time. It is worth the money if you are using it a lot. Semrush offers a lot of great information and functionality, but it cannot offer the depth of BrightEdge. Ubersuggest is better for beginners or …
    Incentivized
    Chose BrightEdge
    Multiple great experiences with the Client Success team. It always felt like they are an extension of the team that helps drive noticeable results.
    Incentivized
    Chose BrightEdge
    I found BrightEdge to be more intuitive to use and that the onboard training offered matched my team's learning style. They are an innovative SEO leader that takes time, energy, and effort to learn your unique business and challenges. Purchasing an enterprise level SEO platform …
    Incentivized
    Chose BrightEdge
    All SEO tools offer something a little different but BrightEdge comes pretty close to having everything I need. I can track links, review technical issues, and assign them to my staff. Reporting is top-notch too. I chose them because of my familiarity with them on the …
    Incentivized
    Chose BrightEdge
    BrightEdge is much more powerful, but more costly. We simply decided that we needed to move to a more enterprise-level tool. Another huge benefit of BrightEdge is that you have a dedicated rep that is always just a phone call or an email away to help you. We've really …
    Incentivized
    Chose BrightEdge
    I haven't used any other products like BrightEdge, although my colleague has and he seems to think BrightEdge is the number 1 product for all things 'SEO'.
    Incentivized
    Chose BrightEdge
    BrightEdge is easier to use compared to Conductor. seoClarity was my second option, but I only had a demo and haven't worked with it deeply. It seemed like a good tool. Botify looked like it was better for Technical SEO and looks more advanced for that feature, but it didn't …
    Incentivized
    Chose BrightEdge
    While they all do some of what BrightEdge does, they come nowhere near to everything BrightEdge can do. These tools are all very high level and simple, whereas BrightEdge gives SEO professionals a much more in-depth insight which enables us to take actions or make changes …
    Incentivized
    Chose BrightEdge
    BrightEdge is superior to Moz in a few different ways:
    • More tasking and automation features are available in BrightEdge.
    • Storybuilder reporting suite is more robust than Moz reporting
    Incentivized
    Chose BrightEdge
    Moz is a good tool to start with, and I've used it with very small companies that are starting SEO essentially from scratch and don't want to have much of an initial cost outlay. BrightEdge is far more robust functionality-wise, especially when it comes to rank tracking and …
    Incentivized
    Chose BrightEdge
    We were using agencies for this work in the past and we were not having the feedback and help that we had been expecting from them. We were just paying money with getting nothing in return. We decided to bring this in-house and because of a past relationship with BrightEdge …
    Incentivized
    Chose BrightEdge
    Brightedge was much more informative than SpyFu and we are in constant contact with our BrightEdge Rep.
    Incentivized
    Chose BrightEdge
    We evaluated several products. BrightEdge is much more robust. The customer support is outstanding. It's like having an additional employee.

    However, it is rather expensive compared to alternative platforms.
    Incentivized
    Chose BrightEdge
    BrightEdge is much more user-friendly than Searchmetrics. The platform can be adopted at a much quicker rate by team members that arent SEOs.
    Incentivized
    Chose BrightEdge
    BrightEdge stacks up against competitors because of the quality of the direction given to optimize content. It actually tell you which keyword/paragraph/h1/h3 add and where to match within a market opportunity or a competitor similar content, always considering the SERP and the …
    Incentivized
    Key User Insights
    Would buy again
    100%
    Would buy again
    24 Answers
    Delivers good value for the price
    100%
    Delivers good value for the price
    21 Answers
    Happy with the feature set
    100%
    Happy with the feature set
    24 Answers
    Lived up to sales and marketing promises
    100%
    Lived up to sales and marketing promises
    20 Answers
    Implementation went as expected
    100%
    Implementation went as expected
    21 Answers
    Features
    BrightEdge
    SEO
    Comparison of SEO features of BrightEdge
    Feature
    BrightEdge
    7.3
    48 Ratings
    5% below category average
    Keyword analysis7.348 Ratings
    Backlink management7.041 Ratings
    SERP ranking tracking8.045 Ratings
    Page grader5.040 Ratings
    Competitive analysis7.148 Ratings
    Site audit / diagnostics8.545 Ratings
    Site recommendations6.548 Ratings
    Task management8.941 Ratings
    SEO Channels
    Comparison of SEO Channels features of BrightEdge
    Feature
    BrightEdge
    9.0
    46 Ratings
    17% above category average
    Local SEO9.037 Ratings
    Social SEO9.031 Ratings
    Mobile SEO9.042 Ratings
    Global SEO9.035 Ratings
    SEO Platform & Account Management
    Comparison of SEO Platform & Account Management features of BrightEdge
    Feature
    BrightEdge
    8.6
    46 Ratings
    2% above category average
    Multi-domain support9.036 Ratings
    Integration with web analytics tools8.345 Ratings
    Best Alternatives
    BrightEdge
    Small Businesses
    Serpstat
    Score10 out of 10
    Medium-sized Companies
    Yoast
    Score8.5 out of 10
    Enterprises
    Google Trends
    Score8.6 out of 10
    All AlternativesView all alternatives
    User Ratings
    BrightEdge
    Likelihood to Recommend
    8.7
    (80 ratings)
    Likelihood to Renew
    10.0
    (35 ratings)
    Usability
    7.8
    (12 ratings)
    Support Rating
    9.0
    (14 ratings)
    Implementation Rating
    8.3
    (2 ratings)
    User Testimonials
    BrightEdge
    Likelihood to Recommend
    BrightEdge
    BrightEdge is great for large companies and large SEO teams since it's pricey but worth it if you have a large team or organization using it. For small businesses, I would use a different tool like Semrush because of the price and the variety of tools it offers.
    Incentivized
    Read full review
    Pros
    BrightEdge
    • Instant - Keyword research tool is by far our team's favorite item on the platform
    • DataCube - We are able to uncover competitive gaps and hone in on specific sets of pages using filters containing our business product assortment attribute.
    • Professional services have been attentive when asking for changes
    Read full review
    Cons
    BrightEdge
    • The storybuilder feature isn't anything outstanding. I feel like I can get the same type of data and format from Google Data Studio.
    • I feel like the Hyperlocal feature is still very junior compared to other features. It provides you good insights, but you have to set all the data fields before you can get a picture as well as it doesn't really give you an idea of how you can improve.
    • The mobile SEO solution is a good concept, but it needs some tweaks to be better, especially when building out a mobile story builder. Some of the data isn't simple to read and the mobile keywords functions don't also account for voice searches.
    Incentivized
    Read full review
    Likelihood to Renew
    BrightEdge
    I would renew, as I don't feel there is a product out there that would have the impact on our SEO efforts as effectively as BrightEdge. It provides the information I need and integrates with other tools like Google Webmaster Tools, to truly have the depth of information that makes their suggestions for SEO changes so valued.
    Read full review
    Usability
    BrightEdge
    Because it depends on the feature, it's either easier or not to use. Some of them, not being particularly friendly, I no longer use, and I focus on the ones where insights are easy to understand and data seems well-elaborated.
    Incentivized
    Read full review
    Support Rating
    BrightEdge
    This is a area where the BrightEdge team really shines. Their commitment to training and product support is unmatched not only for SEO platforms, but life in general. I often find myself wishing my internet provide and similar would go to BrightEdge for training on support and attitude. I would rank them an 11 if I could.
    Read full review
    Implementation Rating
    BrightEdge
    For the most part it was seamless. The load time of clients was a little long, but otherwise was quite easy.
    Read full review
    Alternatives Considered
    BrightEdge
    While relatively expensive, Brightedge really does offer the best quality product but just as importantly (if not more so) the level of client/agency support. We have biweekly training with the entire team to continually stay up to date on Brightedge's offerings and strategies. They also offer the ability to do ad hoc reporting using some of their tools that can help us win new business and recommend Brightedge to additional clients, expanding our business as well.
    Read full review
    Return on Investment
    BrightEdge
    • We have only started with BE a few months ago and so I don't have any hard numbers from an ROI perspective, but i can say that what we spent on BE is a fraction of what we were spending with agencies and we are actually getting results by doing this ourselves. From that perspective we have seen a cost savings.
    • With focused SEO campaigns and projects we have been able to move the needle on our SEO rankings for specific products and services. This is going to have a great impact for us in 2019 as we have some specific product goals and campaigns for 2019 that we have been working to build up over the last couple months of 2018.
    Incentivized
    Read full review
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