What users are saying about
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Top Rated
108 Ratings

BrightEdge

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Top Rated
108 Ratings
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Score 8.4 out of 101

Likelihood to Recommend

BrightEdge

BrightEdge is a perfect one stop shop SEO tool. Working in Enterprise SEO I find this is my ideal tool, but could see how this tool would also be great for a smaller company or small SEO team. The tool is great for advanced SEO's as well as beginners. Being a team of one in a very large company, I've benefited greatly from using BrightEdge - the time it's saved me and the success we've seen from using this tool has been incredible!
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Feature Rating Comparison

SEO

BrightEdge
8.0
Keyword analysis
BrightEdge
9.0
Backlink management
BrightEdge
6.5
SERP ranking tracking
BrightEdge
8.8
Page grader
BrightEdge
7.6
Competitive analysis
BrightEdge
8.3
Site audit / diagnostics
BrightEdge
7.7
Site recommendations
BrightEdge
8.0
Task management
BrightEdge
8.0

SEO Channels

BrightEdge
8.2
Local SEO
BrightEdge
7.9
Social SEO
BrightEdge
7.4
Mobile SEO
BrightEdge
8.7
Global SEO
BrightEdge
8.7

SEO Platform & Account Management

BrightEdge
8.8
Multi-domain support
BrightEdge
9.1
Integration with web analytics tools
BrightEdge
8.5

Pros

BrightEdge

  • Datacube is super easy to use compared to other Enterprise SEO tools
  • Amazon search results and rankings- this is HUGE. This feature is a huge time saver for us and BE is the first SEO tool I've seen to have this feature!
  • Easy to create the customized dashboards and reports
  • Opportunity forecasting- this is an awesome tool to use when creating new content to tie to revenue goals
  • In addition to the tool itself, the BE teams and customer service are second to none!
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Cons

BrightEdge

  • The storybuilder feature isn't anything outstanding. I feel like I can get the same type of data and format from Google Data Studio.
  • I feel like the Hyperlocal feature is still very junior compared to other features. It provides you good insights, but you have to set all the data fields before you can get a picture as well as it doesn't really give you an idea of how you can improve.
  • The mobile SEO solution is a good concept, but it needs some tweaks to be better, especially when building out a mobile story builder. Some of the data isn't simple to read and the mobile keywords functions don't also account for voice searches.
Justina Logozzo profile photo

Likelihood to Renew

BrightEdge

BrightEdge 9.5
Based on 34 answers
There is no way we aren't renewing. This has been a great add to our MarTech stack.
Shane Adair profile photo

Usability

BrightEdge

BrightEdge 8.5
Based on 4 answers
Once versed in the navigation and use of the tool it is quite manageable, but the initial training can be difficult for some users.
Jay Corcoran profile photo

Support

BrightEdge

BrightEdge 9.2
Based on 4 answers
Our personal account representative is very attentive, cares about our success with the product, is very accommodating to any support request we have.
Jay Corcoran profile photo

Implementation

BrightEdge

BrightEdge 8.3
Based on 2 answers
For the most part it was seamless. The load time of clients was a little long, but otherwise was quite easy.
Jay Corcoran profile photo

Alternatives Considered

BrightEdge

We initially selected BrightEdge, as we thought that it would be a simple way to optimize our web pages for search. A few months into it, we felt otherwise and within the first year, we decided to not renew our contract when it came up for renewal. Basically, the majority of the information from BrightEdge can be obtained by using Google Analytics and Search Console, which are much easier to use than BrightEdge and don't come with a hefty price tag.
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Return on Investment

BrightEdge

  • Use of the tool has led to better organic keyword ranking.
  • It can help teach a newer analyst how a webpage should be focused and how all the elements of the page relate to each other and how they directly relate to how the website as a whole is viewed and valued by search engines.
  • I think it provides a fact and logically based platform to implement SEO changes. As SEO becomes more abstract, it keeps up with industry standards and is constantly updating with features to keep up with these constant changes.
Jay Corcoran profile photo

Pricing Details

BrightEdge

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

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