Overall Satisfaction with BrightEdge
We use it from an agency standpoint, who mainly focus on the hospitality industry. We use BrightEdge to augment our ongoing SEO efforts across many different client websites. As a tool we use it to mine for opportunities we have within the sites to add or remove certain keywords as well as seeing areas of opportunities to increase organic ranking wherever possible.
- It provides insights as to how your optimization efforts stand up against competitor terms and shows you your "share of voice" as it is called within the program.
- Provides a platform for anybody to go in and understand where there are opportunities for SEO improvement.
- Some of our clients are older legacy clients and are still accustomed to receiving SERP reports, so it fills that need as well.
- Sometimes the user interface has proven to be less than intuitive for some of our analysts, and has made them hesitant to fully adopt the program.
- Some of the new product additions, like the integration with Google Webmaster Tools, was extremely difficult to implement, seeing that we had to try to do it for over 100 different websites.
- Setting up dashboards and reports is time consuming initially, but is a nice feature once in place.
- Use of the tool has led to better organic keyword ranking.
- It can help teach a newer analyst how a webpage should be focused and how all the elements of the page relate to each other and how they directly relate to how the website as a whole is viewed and valued by search engines.
- I think it provides a fact and logically based platform to implement SEO changes. As SEO becomes more abstract, it keeps up with industry standards and is constantly updating with features to keep up with these constant changes.
I think the BrightEdge platform outperforms RavenTools as a more complete and encompassing solution for SEO in today's current landscape.
Using BrightEdge
5 - SEO analysts and Search Marketing specialists
- Ongoing agency contracted SEO for individual clients
- SERP tracking for the clients who still insist on receiving one
- Keyword mining and uncovering unseen SEO opportunities
- The share of voice feature is nice to see where our individual clients stand in relation to competitors.
- The integration with Google webmaster tools is helpful as well.
- The multitude of features enhanced the SEO offerings we had to offer to our clients.
- We look forward to integrating the page reporting and optimization features.
- I look forward to future product releases.
- We will be investigating the use of the BrightEdge in relation to the rise of mobile search and its integration.
Evaluating BrightEdge and Competitors
Yes - Raventools. We needed a more complete SEO tool moving forward.
- Product Features
- Third-party Reviews
Recommendation from other industry professionals
We wouldn't.
BrightEdge Implementation
- Vendor implemented
Change management was minimal
- Getting analysts to adopt the system rather than doing traditional SEO.
- Getting all analysts to submit keyword list to BrightEdge.
- Lag between client submission to BrightEdge and finally seeing them on the tool was a little long. Sometimes more than a week.
BrightEdge Support
Pros | Cons |
---|---|
Quick Resolution Good followup Knowledgeable team Kept well informed Immediate help available Support understands my problem Support cares about my success Quick Initial Response | Problems left unsolved |
We had a problem with certain users not being able to access certain client profiles and after just a 5 minute discussion with our product manager, she walked us through the steps to make sure all our users had access to the appropriate accounts.
Using BrightEdge
Pros | Cons |
---|---|
Like to use Well integrated Consistent Convenient Feel confident using | Lots to learn |
- The dashboards, once set up are quite useful and a good quick reference.
- The integration with webmaster tools is quite nice.
- The SERP reporting is simple and easy to understand.
- Initially, it is difficult to learn your way around the tool and navigating around the site.
- It takes some training and support to learn about what certain reporting features are actually telling you and how to generate them.
- The initial intergration with Google Webmaster tools was quite difficult, as we have an MCC with many different websites, and we unfortunately had to bring them in individually rather than in one action which was time consuming.