Item: BrightEdge
Rating: 9
Author: Verified User

Overall Satisfaction with BrightEdge

Use Cases and Deployment Scope

Control SEO traffic and possible gaps in content strategy and understanding competitive positioning in search results, as well as trying to optimize content for search engine algorithms. Additionally, we utilize it to increase visibility through SEO.

Pros and Cons

Pros

Providing info on specific technical issues like missing meta descriptions, broken links, or page speed problems that directly impact rankings.
Keywords ranking and trends.
Identify content opportunities and competitive gaps.

Cons

Clarity on the insights.
Report customization.
Tracking on Google updates.

Return on Investment

SEO as best source of deals in Q1 2024.
An increase of organic traffic of 30% after using Brightedge to identify keywords to build articles for a blog.
20% increase in visits to listings of or marketplaces after refining descriptions with the right keywords.

Usability

Because it depends on the feature, it's either easier or not to use. Some of them, not being particularly friendly, I no longer use, and I focus on the ones where insights are easy to understand and data seems well-elaborated.

Alternatives Considered

I haven't used any other.

Key Insights

Do you think BrightEdge delivers good value for the price?

Not sure

Are you happy with BrightEdge's feature set?

Yes

Did BrightEdge live up to sales and marketing promises?

I wasn't involved with the selection/purchase process

Did implementation of BrightEdge go as expected?

I wasn't involved with the implementation phase

Would you buy BrightEdge again?

Yes

Other Software Used

Demandbase One, Power Apps, geoblink

Likelihood to Recommend

Well suited: keyword performance to use them for content strategy, as blog articles, SEA campaigns, setting up, and listing descriptions optimization. Less appropriate: to track estimated traffic from competitors, since some results displayed don't match with real business performances.

BrightEdge Feature Ratings

Comments

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Brightedge Review.