Great SEO Tool for Enterprise Websites.
December 17, 2024

Great SEO Tool for Enterprise Websites.

Anonymous | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User

Overall Satisfaction with BrightEdge

We use BrightEdge for keyword research, competitive analysis, and position tracking. Keyword research is used to optimize our on-site copy; competitive analysis is used to see where we may have room for improvement and position tracking is used to monitor algorithm updates and other general changes, especially during the holidays.

Pros

  • Stays up to date on trends like AI.
  • Is very user-friendly and easy to manage.
  • Provides good data (extensive keyword research, daily rank tracking, etc.)

Cons

  • Some keywords tend to be missing from conversational keyword ideas.
  • Position tracking doesn't always reflect fluctuations very well.
  • The tool is pricey overall.
  • We're able to find content opportunities to rank for additional keywords.
  • We're able to optimize existing content to rank better/for more keywords.
  • We're able to track algorithm updates to see if us or our competitors were affected.
It is a very easy-to-use program. Things typically look modern, as you would expect them to be. The charts look nice, and there are explanations of different metrics if you're unsure what something is for.
BrightEdge has better reports and customizable charts and is better for larger teams. Semrush, you have to pay per user, but it does give you access to a variety of tools. BrightEdge is more focused on SEO, but the tools they have are great, and some of them are the most accurate and thorough.

Do you think BrightEdge delivers good value for the price?

Not sure

Are you happy with BrightEdge's feature set?

Yes

Did BrightEdge live up to sales and marketing promises?

Yes

Did implementation of BrightEdge go as expected?

Yes

Would you buy BrightEdge again?

Yes

BrightEdge is great for large companies and large SEO teams since it's pricey but worth it if you have a large team or organization using it. For small businesses, I would use a different tool like Semrush because of the price and the variety of tools it offers.

BrightEdge Feature Ratings

7.1
Keyword analysis
8
Backlink management
7
SERP ranking tracking
8
Page grader
5
Competitive analysis
10
Site audit / diagnostics
7
Site recommendations
5
Task management
Not Rated
Local SEO
9
Social SEO
9
Mobile SEO
9
Global SEO
9
Multi-domain support
9
Integration with web analytics tools
9

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