Azure DevOps vs. Contentsquare

Azure DevOps works well when you’ve got larger delivery efforts with multiple teams and a lot of moving parts, and you need one place to plan work, track it properly, and see how everything links together. It’s especially useful when delivery and development are closely tied and you want backlog items, code and releases connected rather than spread across tools. Where it’s less of a fit is for small teams or simple pieces of work, as it can feel like more setup and process than you really need, and non-technical users often struggle with the interface. It also isn’t great if you want instant, easy programme-level views or a very visual planning experience without putting time into configuration.

Incentivized

ContentSquare [(Clicktale)] is best suited to deep dive understanding of how web users truly consume your web pages. For example, when a traditional analytics software informs you on exit rates, ContentSquare [(Clicktale)] helps you to understand if users left without interacting with their last page or if they in fact spent time reading, scrolling, clicking it.

Incentivized

• Utilize Git as a repository to share work between multiple users
• Ability to configure Pipelines to build containers to run virtual deployments and testing scripts.
• Split individual tasks and relate to master documents for quick navigation and ability to see overall picture of project.
• Track status of each task
• Integrate with Git to utilize branches, merging, approvals, history, etc.

Incentivized

• Heat Maps - we used and liked CrazyEgg in the past, and it was a cheaper tool that was easy to use. ClickTale gives us additional capabilities with better data about scroll reach, mouse movements, clicks and a summary report that shows what parts of our pages are getting attention. A product manager asked us yesterday for insights on how his product page was performing, and we were easily able to send him the reports in the heat map section.
• Visitor recordings - We get good data on our website using analytics tools like GA, HubSpot and ClickTale, but it is very helpful to watch actual visitor recordings for certain visitor segments. If we add a new page or new feature to our website and notice a trend, we can easily drill down and watch visitors and see how they are interacting with the page.
• Conversion funnels - We do a lot of our analysis in Google Analytics and you can set up conversion funnels in GA if you know how to do it. The problem is you can't segment the data and the aggregated data is not as helpful. ClickTale makes it very simple to do conversion funnels, and you can segment them with just a few clicks.

• I did mention it has good visibility in terms of linking, but sometimes items do get lost, so if there was a better way to manage that, that would be great.
• The wiki is not the prettiest thing to look at, so it could have refinements there.
• It could improve the search slightly better.

• It's a bit difficult to navigate form heatmaps of one page on my sites to those of another.
• It would be useful to have data on what percentage of clicks for each link are bounces. If this is available already, it is not very easy to find.
• I have slight doubts about the accuracy of ClickTale's data based on some industry related articles I've read (i.e. http://redant.com.au/tool-reviews/clicktale-review-technology/). For the most part I feel like the data I'm getting is accurate, because it roughly corresponds to what I'm able to see on Google Analytics. It would be nice to see ClickTale address some of these issues.

I don't think our organization will stray from using VSTS/TFS as we are now looking to upgrade to the 2012 version. Since our business is software development and we want to meet the requirements of CMMI to deliver consistent and high quality software, this SDLC management tool is here to stay. In addition, our company uses a lot of Microsoft products, such as Office 365, Asp.net, etc, and since VSTS/TFS has proved itself invaluable to our own processes and is within the Microsoft family of products, we will continue to use VSTS/TFS for a long, long time.

Incentivized

At my former company I was able to upgrade our initial subscription level from bronze to gold without any problems after the first year. Unfortunately, the company I am presently with doesn't have a Clicktale subscription. I would have absolutely no hesitation in strongly recommending Clicktale to my current company if I ever get even a remote chance to do so. Clicktale is used in some of the statistics I use on my resume in an effort to quantify my results as a certified usability analyst. Clicktale has made a significant difference in my value to any team I work with.

It's a great help to get more information about new feature release and stay updated on what the dev team is working on. I like how easy it is to just login and read through the work items. Each work item has basic details: Title, Description, Assigned to, State, Area (what it belongs to), and iteration (when it’s worked on). See image above.They move through different states (New → Discovery → Ready for Prod → etc.).

Incentivized

I had some issues interacting with viewing recordings of a specific page by many users but my impression was that this was going to be fixed.

When we've had issues, both Microsoft support and the user community have been very responsive. DevOps has an active developer community and frankly, you can find most of your questions already asked and answered there. Microsoft also does a better job than most software vendors I've worked with creating detailed and frequently updated documentation.

Incentivized

Was not part of the process.

Incentivized

Microsoft Planner is used by project managers and IT service managers across our organization for task tracking and running their team meetings. Azure DevOps works better than Planner for software development teams but might possibly be too complex for non-software teams or more business-focused projects. We also use ServiceNow for IT service management and this tool provides better analysis and tracking of IT incidents, as Azure DevOps is more suited to development and project work for dev teams.

Incentivized

ClickTale is now a step ahead of the competition since it delivers insights based on pre-defined business KPIs and customer journeys that we have set up. We can also segment our traffic and easily sift through the many recordings finding the ones that match our lookup criteria. This paired with a good and reliable PII masking helps us with insight collection and drive business decisions which other solutions don't have. The new non-Flash interface is clean and simple to use and has all the functionalities centralized.

Incentivized

• We have saved a ton of time not calculating metrics by hand.
• We no longer spend time writing out cards during planning, it goes straight to the board.
• We no longer track separate documents to track overall department goals. We were able to create customized icons at the department level that lets us track each team's progress against our dept goals.

Incentivized

• Rarely was actionable insight taken from the ClickTale tool that resulted in a better user experience on our website. We made small changes on different aspects of our webpages that typically did not show an improvement over the previous versions.
• The dedicated time and resources in the ClickTale tool did not justify the investment. The heat maps can be helpful but they are based on mouse clicks (Google Analytics can help with that). Watching recordings can get time consuming and don't always provide enough data for an actionable takeaway.
• If you take the approach of identifying a potential problem on your website first, then using the ClickTale tool to dig deeper in the issue, you might find the tool helpful. However, make sure you gather enough data on the potential issue before making changes to your site (and monitor the changes afterward).