Azure Personalizer vs. Kameleoon

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Azure Personalizer
Score 7.3 out of 10
N/A
Personalizer, available on Microsoft's Azure platform of cloud services and applications, is a personalization engine used to boost conversion and engagement, and add real-time relevance to product recommendations, with reinforcement learning–based capabilities available only through Azure. Users can select content, optimize layouts, and personalize offers with two API calls. Part of Azure Cognitive Services, Personalizer can be used as a standalone personalization solution or to complement…N/A
Kameleoon
Score 9.1 out of 10
Enterprise companies (1,001+ employees)
Kameleoon boasts users among 500 corporate and enterprise companies across North America, Europe, and Asia Pacific to help brands deliver digital experiences and products to their customers. GDPR, CPPA, and HIPPA compliant, Kameleoon’s A/B testing, full stack, and AI-powered personalization solutions are designed to help marketers, product owners, and developers maximize customer engagement and conversion, across all channels.N/A
Pricing
Azure PersonalizerKameleoon
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
Azure PersonalizerKameleoon
Free Trial
NoYes
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoYes
Entry-level Setup FeeNo setup feeNo setup fee
Additional DetailsConsulting services are priced on demand.
More Pricing Information
Community Pulse
Azure PersonalizerKameleoon
Features
Azure PersonalizerKameleoon
Testing and Experimentation
Comparison of Testing and Experimentation features of Product A and Product B
Azure Personalizer
-
Ratings
Kameleoon
7.2
59 Ratings
15% below category average
a/b experiment testing00 Ratings8.658 Ratings
Split URL testing00 Ratings8.242 Ratings
Multivariate testing00 Ratings8.048 Ratings
Multi-page/funnel testing00 Ratings8.343 Ratings
Cross-browser testing00 Ratings2.437 Ratings
Mobile app testing00 Ratings7.926 Ratings
Test significance00 Ratings8.052 Ratings
Visual / WYSIWYG editor00 Ratings6.551 Ratings
Advanced code editor00 Ratings7.748 Ratings
Preview mode00 Ratings7.456 Ratings
Test duration calculator00 Ratings7.023 Ratings
Experiment scheduler00 Ratings8.530 Ratings
Experiment workflow and approval00 Ratings7.834 Ratings
Dynamic experiment activation00 Ratings8.339 Ratings
Client-side tests00 Ratings8.144 Ratings
Server-side tests00 Ratings8.022 Ratings
Mutually exclusive tests00 Ratings2.130 Ratings
Audience Segmentation & Targeting
Comparison of Audience Segmentation & Targeting features of Product A and Product B
Azure Personalizer
-
Ratings
Kameleoon
8.2
57 Ratings
6% below category average
Standard visitor segmentation00 Ratings8.357 Ratings
Behavioral visitor segmentation00 Ratings6.851 Ratings
Traffic allocation control00 Ratings8.454 Ratings
Website personalization00 Ratings9.542 Ratings
Results and Analysis
Comparison of Results and Analysis features of Product A and Product B
Azure Personalizer
-
Ratings
Kameleoon
7.9
58 Ratings
9% below category average
Conversion tracking00 Ratings7.857 Ratings
Goal tracking00 Ratings8.258 Ratings
Test reporting00 Ratings8.257 Ratings
Results segmentation00 Ratings8.254 Ratings
CSV export00 Ratings6.938 Ratings
Experiments results dashboard00 Ratings8.151 Ratings
Best Alternatives
Azure PersonalizerKameleoon
Small Businesses
Bloomreach - The Agentic Platform for Personalization
Bloomreach - The Agentic Platform for Personalization
Score 9.0 out of 10
Convert Experiences
Convert Experiences
Score 9.9 out of 10
Medium-sized Companies
Dynamic Yield
Dynamic Yield
Score 8.9 out of 10
Dynamic Yield
Dynamic Yield
Score 8.9 out of 10
Enterprises
Dynamic Yield
Dynamic Yield
Score 8.9 out of 10
Dynamic Yield
Dynamic Yield
Score 8.9 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
Azure PersonalizerKameleoon
Likelihood to Recommend
7.0
(1 ratings)
9.1
(86 ratings)
Likelihood to Renew
-
(0 ratings)
10.0
(1 ratings)
Usability
-
(0 ratings)
9.4
(17 ratings)
Support Rating
-
(0 ratings)
8.9
(13 ratings)
User Testimonials
Azure PersonalizerKameleoon
Likelihood to Recommend
Microsoft
Azure Personalizer is better for freshers who wishes to reach out to their potential customers who like their products.But for a established ecommerce ownerthis one is not recomended to use it since they only provides product personalisations for 50 or fewer products efficiently.
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Kameleoon
There are many platforms to choose from when it comes to experimentation and personalization. We've found Kameleoon to be an excellent choice for those looking for a balance in capabilities (it checks all the boxes), cost-effectiveness, and a helpful customer success team paired with a responsive product team.
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Pros
Microsoft
  • Customer recommendation
  • High engagement Rate
  • Increase sales cycle
Read full review
Kameleoon
  • Widget editor (creating a widget without any code)
  • Results analysis dashboard (easy to read and understand)
  • The consulting team (always available to help and guide us - Thank you [C...] !!)
  • Segmentation (it allows us to easily target a specific audience)
  • The tool is very intuitive and easy to use
Read full review
Cons
Microsoft
  • Less features compared to other tool in market
  • Learning loop time consumption is little high
  • Number of items for personalisation is less ie 50 or fewer
Read full review
Kameleoon
  • Interface of the graphics editor is quite conceptual. It is fine after a few days but it takes a little while to recognize some icons.
  • Their online tutorial could also be easily improved.
  • If you want to do major graphical changes on your website, you will have to inject JS and CSS code which requires some technical background but I don’t know if that point can be improved.
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Likelihood to Renew
Microsoft
No answers on this topic
Kameleoon
already renewed :)
Read full review
Usability
Microsoft
No answers on this topic
Kameleoon
Kameleoon offers one of the best UI's I've seen when I've compared it to 4 of the other big competitors in the landscape. They have some improvement areas when it comes to the UX - Which is easily solvable if/when prioritized. There's a little to much "clicking" and "new tabs" in my opinion
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Support Rating
Microsoft
No answers on this topic
Kameleoon
We have a very good relationship with our CSM and with Kameleoon’s technical team. We trust them fully to help us with the set-up of A/B tests and personalizations, analysis of results, and any technical matter that we may encounter. They always do their best to be as responsive as possible, and our communications are always very fluid.
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Alternatives Considered
Microsoft
Azure Personaliser gives features at Reasonable rate. Also Owing a small E-commerce store I would prefer Azure Personalizer based on its features .
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Kameleoon
We were looking for a new tool after Google sunset their tool. We tested AB Tasty and Kameleoon. Our dev team was unhappy with the weight of the AB Tasty tag and I found the level of service with Kameleoon much higher.
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Return on Investment
Microsoft
  • Revenue generated increased by 2 times
  • Product sale increased
  • landing page clicks increased
Read full review
Kameleoon
  • Since we started using Kameleoon, our ROI indicators are all green. Truth is, we rely on exigent customers. If they’re not happy with our service, we will pay for it on the long term. Kameleoon helps us making sure this is not happening by providing us the tools to continuously improve our customers’ experiences.
Read full review
ScreenShots