Item: Kameleoon
Rating: 9
Author: Joachim Furuseth

Overall Satisfaction with Kameleoon

Use Cases and Deployment Scope

We use Kameleoon's entire suite of features such as Feature Management (serverside), Web Experimentation (clientside), Product Targeting, Widget Editor and many other of their capabilities.

We utilize Kameleoon to run experiments and controlled roll-outs where we monitor results and obtain statistical significant results through their powerful statistics and reporting engine.

All relevant people across the larger organization have access to Kameleoon, meaning they all have the power to run their own experiments within their own teams which make us agile and capable to do experiments that doesn't reply on another team or resource

Pros and Cons

Pros

Support, training and professional services
Beautiful and intuitive user interface
Powerful reporting
All-in-one experimentation tool

Cons

Some features are complex and requires more time to set up than necessary, e.g. Widgets created from scratch
In their Graphic Editor (which has a generally good UI) it's easy to lose track of changes done and some of the UX could be done better
Difficult to support SPA's and Dynamic CSS classes which can cause flickering (page targeting) and not being able to target the elements (to change) on the website
Some bad English translations here and there that doesn't make sense

Return on Investment

Based on our running holdout experiments in Kameleoon, we can calculate a 38 x ROI
Uplift from experiments run through Kameleoon stands for approx 35 % of our annual revenue in 2024
By using Kameleoon as a tool we've managed to adopt a "fail fast" mentality with measurable results in everything we do

Usability

Kameleoon offers one of the best UI's I've seen when I've compared it to 4 of the other big competitors in the landscape. They have some improvement areas when it comes to the UX - Which is easily solvable if/when prioritized. There's a little to much "clicking" and "new tabs" in my opinion.

Alternatives Considered

Optimizely Web Experimentation, Optimizely Feature Experimentation, AB Tasty, Adobe Target and VWO

Kameleoon offers a fair pricing which were below their competitors, and despite of offering "fair" price they are similar or even better than their large competitors (based on our evaluation) when it comes to their product offering, features and usability.

Kameleoon also offers support within our timezone and with almost unlimited resources (it seems) standing by when we need help. Their CSM's appear as solution oriented and offers real help without meeting ending up being "sales calls".

Key Insights

Do you think Kameleoon delivers good value for the price?

Yes

Are you happy with Kameleoon's feature set?

Yes

Did Kameleoon live up to sales and marketing promises?

Yes

Did implementation of Kameleoon go as expected?

Would you buy Kameleoon again?

Yes

Other Software Used

Medallia Digital, Medallia Digital Experience Analytics

Likelihood to Recommend

If you have a website that is structured in a normal way; Unique CSS classes/ID's and not a SPA (Single Page Application) Kameleoon will run beautifully and as expected. You don't need to have a high level of technical skills in order to manage the tool. If you want to make sure everything runs smoothly, taken the above mentioned into account, you'll need to have technical people available to help you with code and/or JavaScript snippets to make sure the experiment works as expected.

Kameleoon is great at dealing with a complex area (experimentation and statistics) and making it understandable and manageable also for people that aren't experienced experimenters.

Kameleoon Feature Ratings

Comments

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Simply - Great