An easy-to-use, all-in-one testing and personalization tool, and much more!
June 13, 2020

An easy-to-use, all-in-one testing and personalization tool, and much more!

Julien Bizet | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Review Source

Overall Satisfaction with Kameleoon

Kameleoon is used mainly by the Customer Experience team, but also collects needs from other departments, especially the Marketing and Content teams.

We use it for a large number of applications: A/B testing of UX features and navigation routes, content and product personalizations, sales and marketing campaigns, etc.

Some of the personalization projects that we launched have been running for over a year and allow us to significantly improve our conversion rate and generate impressive value (in millions of euros).

  • We have a very good relationship with our CSM and with Kameleoon’s technical team. We trust them fully to help us with the set-up of A/B tests and personalizations, analysis of results and with any technical matter that we may encounter. They always do their best to be as responsive as possible, and our communications are always very fluid.
  • One thing that adds considerable value is that they take into account our inputs to their product roadmap.
  • We work closely with the Kameleoon Product team to gather our feedback on the platform, and they take into account our needs to improve the platform and build new features.
  • As discussed with the Kameleoon team, there are a few non-essential features that would be helpful to us and that are not yet native in the platform, such as the creation of archive folders (at the moment, this works only with a tag system) and the possibility to receive alert notifications on our smartphones (only email alerts exist for now).
  • Some of the personalization projects that we have launched have been running for over a year and allow us to significantly improve our conversion rate and generate impressive value (in millions of euros).
  • Kameleoon has allowed us to improve the user experience on both our websites by testing different features to make user journeys more fluid.
  • Kameleoon allows us to push our commercial offers onsite.
Kameleoon has more functional and technical capabilities than AB Tasty and Adobe Target, and we have especially appreciated Kameleoon's support throughout the bidding process.
We have a very good relationship with our CSM and with Kameleoon’s technical team. We trust them fully to help us with the set-up of A/B tests and personalizations, analysis of results, and any technical matter that we may encounter. They always do their best to be as responsive as possible, and our communications are always very fluid.

Do you think Kameleoon delivers good value for the price?

Yes

Are you happy with Kameleoon's feature set?

Yes

Did Kameleoon live up to sales and marketing promises?

Yes

Did implementation of Kameleoon go as expected?

Yes

Would you buy Kameleoon again?

Yes

We use Kameleoon for a variety of use cases; from UX optimization to personalization related to the affinities of visitors and products that have interested them. We also use for marketing campaigns and pushing commercial offers as a patch tool, although more flexible tools exist to allow instant publication.

Kameleoon Feature Ratings

a/b experiment testing
9
Split URL testing
10
Multivariate testing
9
Multi-page/funnel testing
9
Cross-browser testing
10
Test significance
9
Visual / WYSIWYG editor
9
Advanced code editor
9
Preview mode
10
Experiment workflow and approval
10
Dynamic experiment activation
9
Client-side tests
10
Mutually exclusive tests
10
Standard visitor segmentation
10
Behavioral visitor segmentation
10
Traffic allocation control
10
Website personalization
9
Conversion tracking
9
Goal tracking
9
Test reporting
9
Results segmentation
9
CSV export
8
Experiments results dashboard
10