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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Balsamiq

    Score7.2 out of 10
    N/ABalsamiq is a wireframing tool that helps lean product teams turn early ideas into clear, actionable direction. The tool helps product managers, founders, and engineers worldwide share concepts, reduce rework, and build better products.

    $12

    per month (up to 2 projects)

    InVision

    Score7.9 out of 10
    N/AInVision is a collaborative design and prototyping platform with features such as freehand drafting mode and interactive mockups, collaboration, idea management, user testing, and integration with Slack and other collaboration tools. According to the vendor, 1 million designers are using the free version.

    $0

    Pricing
    BalsamiqInVision
    Editions & Modules
    No answers on this topic
    Free
    $0
    Pro
    $7.75
    per user/per month
    Enterprise
    Contact Sales
    Offerings
    Pricing Offerings
    BalsamiqInVision
    Free Trial
    YesNo
    Free/Freemium Version
    NoNo
    Premium Consulting/Integration Services
    NoNo
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional DetailsPay per project, not per user
    More Pricing Information
    Community Pulse
    BalsamiqInVision
    Considered Both Products
    Balsamiq
    Chose Balsamiq
    InVision integrates well with Photoshop but Balsamiq has a much more intuitive pick-up-and-play quality that makes it a useful entry tool to marketing teams just getting their feet wet in the design process. The standardized layout and methodology also gives it an edge if you …
    Incentivized
    Chose Balsamiq
    We have used some other alternatives and Balsamiq is the best one for fastest results.
    InVision and Justinmind both work very well and have great tools for collaboration and making interactive mockups. With Justinmind, I have done some app mockups that felt almost functional …
    Incentivized
    Chose Balsamiq
    While I love these other tools for many different reasons, Balsamiq is the tool I use for low-fidelity wireframing every time. It’s the most simple and easy-to-use out of the bunch, and it gets the job done without a ton of effort and time required. In the early stages of …
    Incentivized
    Chose Balsamiq
    Creating digital wireframes in Photoshop is a nightmare. Photoshop was not really designed for this purpose. It doesn't have good collaboration options and it doesn't allow pattern libraries, which are essential for consistency and efficiency. We use UXPin and Axure for some …
    Incentivized
    Chose Balsamiq
    Balsamiq is a quite simple tool; but does exactly what was designed for, it helps with creating mockups, wireframes, and flows. Its simplicity works great for people who are not designers but need to visually represent their ideas. Low-fidelity wireframes work really well in …
    Incentivized
    Chose Balsamiq
    The Pen tool in Paper is definitely a happy middle between Balsamiq and actual paper prototyping. It has the advantage of being able to copy/paste a section that has already been designed - but even there selecting a specific section is hard - balsamiq's sections are more …
    Incentivized
    InVisionApp Inc.
    Chose InVision
    Balsamiq is a better tool for interactive prototyping and dynamic transition. InVision is definitely better for handling various designs, separated by projects and shared with different access levels across multiple organizations.
    Incentivized
    Chose InVision
    InVision works seamlessly and easily when sharing and requesting comments from others. Other products I've used like Balsamiq and Dropbox (earlier versions) provided online displays of work, but no easy way to collect feedback or quickly update. InVision provides enterprise …
    Incentivized
    Chose InVision
    Axure is expensive, and there's a much bigger then you get with InVision. I also feel like the finished prototype just never looks as nice. I do still use Balsamiq on occasion, that's the best option when you want to create something quickly, to communicate a simple idea. …
    Incentivized
    Chose InVision
    Axure is too expensive and often an overkill in time and effort to create a clickthrough.
    Flinto is nice for interactions, but often times for workflow Invision is just easier to use.
    Pixate has a little bit of a learning curve similar to Axure, but not as powerful.
    Incentivized
    Chose InVision
    InVision's design is much more polished and seamless due to its apps on mobile and web. They are very easy to learn and gather feedback compared to Sketch or Principle. Although these features are quickly coming to the other apps, InVision has an upper hand at the moment with …
    Incentivized
    Chose InVision
    We compared Invision to MarvelApp, Notism, and ViewFlux before purchasing. Admittedly, it has been quite a while since we made that purchase decision, so these platforms may have changed significantly. However, at the time of purchase, we went with Invision because of its …
    Incentivized
    Key User Insights
    Would buy again
    No answers on this topic
    79%
    Would buy again
    15 Answers
    Delivers good value for the price
    No answers on this topic
    85%
    Delivers good value for the price
    11 Answers
    Happy with the feature set
    No answers on this topic
    84%
    Happy with the feature set
    16 Answers
    Lived up to sales and marketing promises
    No answers on this topic
    60%
    Lived up to sales and marketing promises
    6 Answers
    Implementation went as expected
    No answers on this topic
    100%
    Implementation went as expected
    11 Answers
    Best Alternatives
    BalsamiqInVision
    Small Businesses
    No answers on this topic
    Figma
    Score8.9 out of 10
    Medium-sized Companies
    No answers on this topic
    Figma
    Score8.9 out of 10
    Enterprises
    No answers on this topic
    Figma
    Score8.9 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    BalsamiqInVision
    Likelihood to Recommend
    8.5
    (31 ratings)
    7.0
    (49 ratings)
    Likelihood to Renew
    10.0
    (2 ratings)
    8.0
    (1 ratings)
    Usability
    8.0
    (1 ratings)
    6.0
    (2 ratings)
    Support Rating
    5.0
    (1 ratings)
    8.8
    (4 ratings)
    User Testimonials
    BalsamiqInVision
    Likelihood to Recommend
    Balsamiq
    Balsamiq is a great tool for quickly getting ideas into visual form. At first it seems like there are not that many UI assets, but this constraint actually adds to the speed. There are less things for you to fuss over, you can focus on getting your ideas down. This is a tool for lofi rough drawings not a tool for building beautiful prototypes for developers to code to. It is fantastic for ideation because you mostly just drag and drop components onto the canvas and move things around. It's great in a live workshop setting for that reason.
    Incentivized
    Read full review
    InVisionApp Inc.
    InVision is well suited for design reviews and immersing yourself in the experience of an app-to-be. As a Product Manager, it's difficult to take abstract concepts, user pain points, and business needs, and produce a vision for an app without a visual aid to communicate a vision. InVIsion offers PMs, designers, and developers the opportunity to sketch a vision, communicate about it with inline commenting, and shareable with other stakeholders.
    Incentivized
    Read full review
    Pros
    Balsamiq
    • Easy to use
    • Produces good quality mock ups and prototypes
    • Mock ups are obviously only just mock ups (this is important as if users see mock-ups in HTML, for example, they tend to think the system is ready to use or not far off)
    • Has a good selection of standard shapes that mock real world fields / controls
    • Allows not for profit organisations use it for free
    Incentivized
    Read full review
    InVisionApp Inc.
    • Very easy to export Sketch files (where prototypes are actually created) into Invision and preserve the interactivity.
    • Additional interactivity can be added in InVision. Like scrolling with locked footer.
    • Clients, designer and developers can collaborate - leave notes and respond to notes made by others.
    Incentivized
    Read full review
    Cons
    Balsamiq
    • The sketch-like style can be off-putting to some stakeholders, and it’s not initially very clear that there is the option to turn this “off.” While I do think there is benefit to the default style, knowing from the start that this flexibility existed would have helped us be able to use this tool more often in the past and in different situations.
    • There are very limited collaborative functionalities. When it’s early in the design process, it’s often really helpful to have a number of people in the design to offer in-app feedback so the designer doesn’t have the burden of collecting feedback from many disparate sources in order to incorporate the feedback.
    • There are limited UI elements. As design evolves, there are more and more UI elements to consider, and many to stop using. Our Balsamiq wireframes would be a lot more effective in communicating design ideas to stakeholders if there was a wider range of UI elements to choose from.
    Incentivized
    Read full review
    InVisionApp Inc.
    • would be nice to have commands for quick access to shapes from the keyboard
    • Quicker integrations with Notion and lucid chart to have a slick experience
    • The auto organize option should have multiple frame selection, sometimes is not the arranged expected for the wireframe
    Incentivized
    Read full review
    Likelihood to Renew
    Balsamiq
    I'm not sure how else we would be able to complete our work without Balsamiq or another similar tool. All of my experience with Balsamiq has been positive and they continue to develop new features so that my job gets easier. I would be very surprised if we didn't renew Balsamiq
    Incentivized
    Read full review
    InVisionApp Inc.
    it does what we bought it for, so would buy again :)
    Incentivized
    Read full review
    Usability
    Balsamiq
    Very intuitive and easy to understand. It only takes minutes to get the hang of it and get back to work. For new analysts (like, brand new, fresh out of school) it's not difficult and they need minimal to no hand-holding. The training content that is embedded is easy to find and use.
    Incentivized
    Read full review
    InVisionApp Inc.
    Easy for prototyping, sharing for comments and review changes with version. lags a bit when the design is heavy and large design models learning curve is shorter so saves time with new stakeholders responsiveness could be better and auto modeling can be introduced Not much advance features that can be used
    Incentivized
    Read full review
    Support Rating
    Balsamiq
    We haven't had to use the support feature yet
    Incentivized
    Read full review
    InVisionApp Inc.
    I didn't need to contact InVision support, as I've never needed it. They have an intuitive UI, and most of the questions are answered in their help portal or in tutorials online. Since many people use it, there a great resources available on for example YouTube. No problems so far with InVision.
    Incentivized
    Read full review
    Alternatives Considered
    Balsamiq
    Creating digital wireframes in Photoshop is a nightmare. Photoshop was not really designed for this purpose. It doesn't have good collaboration options and it doesn't allow pattern libraries, which are essential for consistency and efficiency. We use UXPin and Axure for some time, but found that these platforms were a bit bloated. Balsamiq is much simpler than any of these options. It's a perfect wireframing platform for non-designers or for designers that want to focus on content and element-placement prior to design
    Incentivized
    Read full review
    InVisionApp Inc.
    We only tested out using Adobe XD for similar uses and found it to be more challenging to fit within our processes. It didn't have as robust a set of capabilities as InVision and wasn't as easy to use enterprise wide. I recall also having issues with working with Sketch.
    Incentivized
    Read full review
    Return on Investment
    Balsamiq
    • The product works very well for showing product owners and developers design ideas for purposes of discussion, debate and refinement.
    • The products also works very well for specifying new designs for developers. This is best done in a series of screens that show various screen states and user interactions.
    • I also use the products to document bugs in software products and websites we have developed. This includes outlining and documenting bugs and changes to user interactions and refinements to the usability of completed interfaces and user experiences.
    Incentivized
    Read full review
    InVisionApp Inc.
    • InVision helps our team better and more professionally portray the value and the work we do as designers, leading to more company buy-in in supporting and funding our work. In the past, we would create PowerPoints with screenshots to portray a user workflow that we would share out to stakeholders. Once we began to use this app, where stakeholders could click through and comment as though they were “real” users, stakeholders began to better understand our work, designs, and workflows. This has led to more productive conversations that, in turn, lead to more effective end products that have more consistently served our business goals in tangible ways.
    • InVision helps us save production time, effort, and cost, as we are able to solve design issues early in the process by having clickable prototypes to show to internal stakeholders and external users. It’s, understandably, difficult for people to provide effective feedback on screenshots. Using the clickable prototypes we created in InVision, we are able to get more effective feedback to solve user workflow issues before we spend time and money developing problematic designs (and later having to redesign them).
    • It’s easier to market designs to potential buyers with clickable prototypes than with screenshots. With these prototypes, we’ve been able to sell more digital products before product release dates, which has helped to secure many contracts and new business relationships that continue to this day.
    Incentivized
    Read full review
    ScreenShots

    Balsamiq Screenshots

    Screenshot of the Balsamiq user interfaceScreenshot of the commenting feature, which supports collaborationScreenshot of where to export wireframes to PDF and PNGScreenshot of where to add wireframes to Confluence pages to clarify ideas, make specs visual, and align teamsScreenshot of where to add wireframes to Jira issues to clarify specs, reduce rework, and help teams build the right thing

    InVision Screenshots

    Screenshot of Take designs from ideas to development in one unified platformScreenshot of Collaborate in real time on an endless digital whiteboard. Start fast with a blank canvas or pre-built templates.Screenshot of Create rich, interactive prototypes. Import from Sketch, then gather feedback from any device.Screenshot of Involve your developers early and often. Collect input and provide detailed specs to keep builds on track.