Balsamiq vs. Optimal Workshop

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Balsamiq
Score 8.8 out of 10
N/A
Balsamiq is a wireframing tool that allows users to sketch out user interfaces for websites and web and and mobile apps.N/A
Optimal Workshop
Score 8.4 out of 10
N/A
Optimal Workshop, a company in New Zealand, offers their suite of user research tools on a subscription basis, including the Treejack information architecture tool, OptimalSort card sorting test, Chalkmark first-click testing, and other tools.
$191
per month per user
Pricing
BalsamiqOptimal Workshop
Editions & Modules
No answers on this topic
Team
$191
per month per user
Individual
$208
per month per user
Offerings
Pricing Offerings
BalsamiqOptimal Workshop
Free Trial
NoNo
Free/Freemium Version
NoYes
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional DetailsThese prices are based per user, per month billed annually. For 10 users or more, please contact us directly for a quote.
More Pricing Information
Community Pulse
BalsamiqOptimal Workshop
Top Pros
Top Cons
Best Alternatives
BalsamiqOptimal Workshop
Small Businesses
OmniGraffle
OmniGraffle
Score 9.4 out of 10
Smartlook
Smartlook
Score 8.5 out of 10
Medium-sized Companies
OmniGraffle
OmniGraffle
Score 9.4 out of 10
Optimizely Web Experimentation
Optimizely Web Experimentation
Score 8.7 out of 10
Enterprises
OmniGraffle
OmniGraffle
Score 9.4 out of 10
Optimizely Web Experimentation
Optimizely Web Experimentation
Score 8.7 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
BalsamiqOptimal Workshop
Likelihood to Recommend
8.5
(31 ratings)
7.7
(10 ratings)
Likelihood to Renew
10.0
(2 ratings)
-
(0 ratings)
Usability
8.0
(1 ratings)
10.0
(1 ratings)
Support Rating
5.0
(1 ratings)
8.9
(3 ratings)
User Testimonials
BalsamiqOptimal Workshop
Likelihood to Recommend
Balsamiq
Balsamiq is a great tool for quickly getting ideas into visual form. At first it seems like there are not that many UI assets, but this constraint actually adds to the speed. There are less things for you to fuss over, you can focus on getting your ideas down. This is a tool for lofi rough drawings not a tool for building beautiful prototypes for developers to code to. It is fantastic for ideation because you mostly just drag and drop components onto the canvas and move things around. It's great in a live workshop setting for that reason.
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Optimal Workshop
Optimal Workshop is great for UX testing for those with a budget to do so. This may be a little on the expensive side for smaller businesses, but definitely not anything crazy expensive. The insights that you get out of these tests are invaluable and can be the difference between launching a site and succeeding/failing.
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Pros
Balsamiq
  • Easy to use
  • Produces good quality mock ups and prototypes
  • Mock ups are obviously only just mock ups (this is important as if users see mock-ups in HTML, for example, they tend to think the system is ready to use or not far off)
  • Has a good selection of standard shapes that mock real world fields / controls
  • Allows not for profit organisations use it for free
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Optimal Workshop
  • The user interface is quite user friendly
  • Variety of tests
  • Access and variety of help on how to run tests, as well as educational information on which tests to run for your use case
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Cons
Balsamiq
  • The sketch-like style can be off-putting to some stakeholders, and it’s not initially very clear that there is the option to turn this “off.” While I do think there is benefit to the default style, knowing from the start that this flexibility existed would have helped us be able to use this tool more often in the past and in different situations.
  • There are very limited collaborative functionalities. When it’s early in the design process, it’s often really helpful to have a number of people in the design to offer in-app feedback so the designer doesn’t have the burden of collecting feedback from many disparate sources in order to incorporate the feedback.
  • There are limited UI elements. As design evolves, there are more and more UI elements to consider, and many to stop using. Our Balsamiq wireframes would be a lot more effective in communicating design ideas to stakeholders if there was a wider range of UI elements to choose from.
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Optimal Workshop
  • The recruitment panelists are not professional, nor do they take the tasks seriously. You are going to get a lot of bad data.
  • They are HQ'd outside the US and must have a small team because the customer service is the absolute WORST I've experienced in their industry.
  • They pride themselves on documentation, but when they fail to document something they blame the customer for the mistake.
  • There are way too many limitations with the tool after you launch, limited integrations, and poor survey questionnaire options. The tool itself is far too basic for most sites, especially B2B.
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Likelihood to Renew
Balsamiq
I'm not sure how else we would be able to complete our work without Balsamiq or another similar tool. All of my experience with Balsamiq has been positive and they continue to develop new features so that my job gets easier. I would be very surprised if we didn't renew Balsamiq
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Optimal Workshop
No answers on this topic
Usability
Balsamiq
Very intuitive and easy to understand. It only takes minutes to get the hang of it and get back to work. For new analysts (like, brand new, fresh out of school) it's not difficult and they need minimal to no hand-holding. The training content that is embedded is easy to find and use.
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Optimal Workshop
Excellent and easy platform to use. Easy to onboard new members of the team. Easy to set up tests and follow number of participants performing the test. Easy to plug into other platforms to record participants. Excellent reporting. Easy to share reports with stakeholders. Easy to recruit through platform, however the quality of participants can be better.
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Support Rating
Balsamiq
We haven't had to use the support feature yet
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Optimal Workshop
The support has been good. No complaints. I have not needed to contact support more than 1-2 times when I was first getting set up, because the tools work well and are pretty straight forward. They do have good documentation
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Alternatives Considered
Balsamiq
Creating digital wireframes in Photoshop is a nightmare. Photoshop was not really designed for this purpose. It doesn't have good collaboration options and it doesn't allow pattern libraries, which are essential for consistency and efficiency. We use UXPin and Axure for some time, but found that these platforms were a bit bloated. Balsamiq is much simpler than any of these options. It's a perfect wireframing platform for non-designers or for designers that want to focus on content and element-placement prior to design
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Optimal Workshop
For the price as it is very convenient for first-time beginners, its intuitiveness both for the one who is designing the activities and for those who have to interact with them. The fact that it collects and gathers the data into insights of the overall responses collected by all users.
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Return on Investment
Balsamiq
  • The product works very well for showing product owners and developers design ideas for purposes of discussion, debate and refinement.
  • The products also works very well for specifying new designs for developers. This is best done in a series of screens that show various screen states and user interactions.
  • I also use the products to document bugs in software products and websites we have developed. This includes outlining and documenting bugs and changes to user interactions and refinements to the usability of completed interfaces and user experiences.
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Optimal Workshop
  • Optimal Workshop has had a positive impact on investigating information architecture on several websites.
  • Optimal Workshop has helped investigated the labeling on several websites.
  • Optimal Workshop has also support in the investigation of UX in navigations.
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ScreenShots