Bazaarvoice vs. Olapic

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Bazaarvoice
Score 8.2 out of 10
N/A
The Bazaarvoice platform provides businesses with the ability to collect and publish authentic feedback from their customers, who can review products and services, ask questions, and post photos and videos of their experiences with products. The vendor says that leveraging user-generated content can increase sales and build brand loyalty. Within the platform, the vendor provides seven core modules: Ratings & Reviews Questions & Answers Sampling…N/A
Olapic
Score 6.0 out of 10
N/A
Olapic is a content marketing tool specifically focused on visual marketing content. It allows a brand to locate, curate and publish user or fan photos into its own marketing material and website, sourcing many sites (e.g. Instagram, Twitter, Tumblr, Facebook, etc.), and sending select material omni-channel, using it in emails, print, in-store, or elsewhere. Olapic also provides measures for judging how effective your curation and user-generated content were in boosting conversions. Olapic was…N/A
Pricing
BazaarvoiceOlapic
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
BazaarvoiceOlapic
Free Trial
NoNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
YesNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details——
More Pricing Information
Features
BazaarvoiceOlapic
Content Creation
Comparison of Content Creation features of Product A and Product B
Bazaarvoice
-
Ratings
Olapic
6.6
4 Ratings
20% below category average
Ideation00 Ratings6.33 Ratings
Approval workflows00 Ratings5.44 Ratings
Content collaboration00 Ratings7.12 Ratings
Content calendar00 Ratings7.01 Ratings
Network for content licensing/production00 Ratings7.43 Ratings
Content Publishing
Comparison of Content Publishing features of Product A and Product B
Bazaarvoice
-
Ratings
Olapic
6.7
4 Ratings
19% below category average
Content hub00 Ratings6.13 Ratings
Forms / Gated content00 Ratings6.12 Ratings
Embedded CTAs00 Ratings6.73 Ratings
Content distribution00 Ratings7.23 Ratings
Content promotion00 Ratings7.02 Ratings
Content automation00 Ratings7.43 Ratings
Content Reporting & Analytics
Comparison of Content Reporting & Analytics features of Product A and Product B
Bazaarvoice
-
Ratings
Olapic
6.3
4 Ratings
21% below category average
Audience profiling and targeting00 Ratings6.02 Ratings
Closed-loop tracking and reporting00 Ratings5.22 Ratings
Content performance analytics00 Ratings6.13 Ratings
Campaign optimization dashboard00 Ratings7.02 Ratings
Competitive analytics00 Ratings7.02 Ratings
Best Alternatives
BazaarvoiceOlapic
Small Businesses
Growave
Growave
Score 9.4 out of 10
Vyond
Vyond
Score 8.7 out of 10
Medium-sized Companies
PowerReviews
PowerReviews
Score 8.1 out of 10
Vyond
Vyond
Score 8.7 out of 10
Enterprises
PowerReviews
PowerReviews
Score 8.1 out of 10
Vyond
Vyond
Score 8.7 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
BazaarvoiceOlapic
Likelihood to Recommend
8.5
(30 ratings)
5.6
(4 ratings)
Likelihood to Renew
9.0
(4 ratings)
-
(0 ratings)
Usability
9.0
(1 ratings)
-
(0 ratings)
Availability
9.0
(1 ratings)
-
(0 ratings)
Support Rating
9.0
(8 ratings)
-
(0 ratings)
Implementation Rating
9.0
(1 ratings)
-
(0 ratings)
User Testimonials
BazaarvoiceOlapic
Likelihood to Recommend
Bazaarvoice
Bazaarvoice is overall a quite strong ratings and reviews platform. If you have a national brand and want to integrate ratings and reviews into your website, Bazaarvoice should be in your consideration set. If you have a small business or a tighter budget, you may find Bazaarvoice too robust or expensive of a platform. If your brand gets a lot of organic product reviews, Bazaarvoice will be a helpful tool to increase brand credibility and search engine rankings. If you need help getting consumers to review your products, Bazaarvoice offers sampling programs. These programs can get very pricy depending on how many SKUs you are looking for reviews on. Bazaarvoice also has a proprietary platform where they collect consumer reviews for many brands, and once you have the Bazaarvoice ratings and reviews platform, you may be able to purchase reviews of your products and have them sync to your website without having to run a sampling program.
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Monotype
If your brand has a good amount of steady social content, and you like to show it on your site along with shoppable links at the catalog and also at the product level, Olapic is an easy to use utiilty and also allows you to render your Instagram feed shoppable. In our case, we had a very active social presence but did not leverage it directly for the customers to shop from it, so Olapic filled that need.
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Pros
Bazaarvoice
  • Bazaarvoice Curations makes it incredibly easy to pull in content from multiple social media platforms for us to review.
  • Once the content is pulled into the Curations dashboard, our marketing team can very easily scroll through all the images and decide which ones we would like to feature on our site.
  • Curations also makes it very easy to tag any of our products in the images. We are able to do this manually, but Bazaarvoice also offers the option of letting their team tag the products they see in our images.
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Monotype
  • With Olapic, you can tag UGC and point out which of your products are in the photo, informing other consumers how your products can be used.
  • Olapic offers many out-of-the-box widgets for bringing the tool on to your website with minimal coding necessary.
  • Olapic makes it easy for consumers visiting your website to upload their own images and share their experiences with your products.
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Cons
Bazaarvoice
  • Their login to their portal is awful. They are working on creating a single sign on experience but right now there are different usernames and passwords depending on what dashboard you are attempting to access.
  • They could probably spend more time optimizing the cost of their initialization script. The size of the JavaScript concerns me.
  • They could work on their deployment and preview tools. The time for our staged changes to show on the live site doesn't seem to be as quick as it should be and the preview tools don't take into account the site's CSS files for display.
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Monotype
  • It's a niche solution. If you're looking for niche, it's great. But if you're looking for an enterprise tool connected to many different systems and data solutions, it might not be for you.
  • The revenue analytics are not very reliable.
  • Price. This seems like it would be a great solution for medium size businesses, but the price is not feasible for the product.
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Likelihood to Renew
Bazaarvoice
We are happy with the product and really just need to optimise our deployment of it on an ongoing basis. There is a lot of functionality prebuilt within Bazaarvoice which we want to have on our site, and to recreate this in our platform would take significant effort which is not practical for us.
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Monotype
No answers on this topic
Usability
Bazaarvoice
I'm sure all processes and program can improve, however Bazaarvoice has reached a very easy usability level and hope this continues as the product improves over time.
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Monotype
No answers on this topic
Support Rating
Bazaarvoice
The Bazaarvoice team is always available via call, email, or any other platform to provide help, guidance, or to push or ask for the task we set earlier. They are talkative and easy to share information and discuss issues if there are any. Thay may have more out of box solutions for easy implementation, but as a whole, and regarding support I am satisfied.
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Monotype
No answers on this topic
Implementation Rating
Bazaarvoice
Save time and energy by utilizing their implementation team!
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Monotype
No answers on this topic
Alternatives Considered
Bazaarvoice
Even though both PowerReviews and Bazaar Voice are capable of fulfilling the aforementioned needs, PowerReviews also provides free trials. PowerReview's style options aren't always user-friendly, but the app is worth checking out if aesthetic concerns aren't top of mind. Bazaar Voice, on the other hand, sounds really professional and is remarkably simple to use.
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Monotype
We have not used many competitors, but we stick with Olapic because of the capabilities that it offers. We don't use much of the reporting functionality, but it is a great tool to allow for collaboration between team members. It also allows us options when it comes to sharing content on the website, as it has gallary-style plug ins to display UGC.
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Return on Investment
Bazaarvoice
  • This has had a positive impact on the way the company identifies user issues and complaints more easily/readily.
  • The negative impact is that departments seem to put a lot more expectations on our customers than this tool can provide (e.g., replies and follow-up), meaning that we aren't as able to provide additional information when requested.
  • It's uncertain whether responding to reviews adds a lot of value when all is said and done. Reviewers rarely adjust their ratings, even if/when we sufficiently address their concerns or resolve issues.
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Monotype
  • In general, we are seeing customers react to the content and use the links for shopping on our site. Their analytics is perhaps more optimistic than I believe, but content is king, and customers like to see more images of the product in more sizes and situations
  • We are starting to make custom brand pages and landing pages for advertising campaigns, and it's always great to add believable UGC to those pages to showcase a brand's style and general feel.
  • Tracking our social content is a good way to get a more generalized feel of how the brand is tracking, and who is creating content regarding our brand, so that is a beneficial side effect of constantly monitoring our tags.
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ScreenShots