Social Media Curation Made Easy
November 18, 2018

Social Media Curation Made Easy

Anonymous | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User

Software Version

Bazaarvoice Curations

Overall Satisfaction with Bazaarvoice Curations

Bazaarvoice Curations is currently being used by our marketing and creative teams. They use Curations to gather social media content that has been tagged with a specific hashtag as well as any content from some specific accounts that we have chosen. Our marketing team then picks the best content and displays it on a landing page on our site. This provides an opportunity for our customers to engage with our brand as well as for us to engage with our customers. We also have discussed monetizing the posts on our site by tagging the products in the images to link back to their product pages.
  • Bazaarvoice Curations makes it incredibly easy to pull in content from multiple social media platforms for us to review.
  • Once the content is pulled into the Curations dashboard, our marketing team can very easily scroll through all the images and decide which ones we would like to feature on our site.
  • Curations also makes it very easy to tag any of our products in the images. We are able to do this manually, but Bazaarvoice also offers the option of letting their team tag the products they see in our images.
  • Recently there were some changes to some of Facebook's policies. This has made pulling content from Instagram and Facebook a little more difficult than it was in the past. We now cannot send automated permission requests to customers as easily as we could before.
  • It can get a little confusing when you are managing many different content channels with different rule sets. Initially we had a very complicated set up and found the dashboard a little confusing to navigate, but we have since trimmed down the complexity and have had no problems.
  • Occasionally it can take much longer than expected to hear back from the support team.
3 - Currently only members from our marketing and creative team use Bazaarvoice Curations. We use content pulled in from Curations to add to our newsletter, to repost on social media and on its own landing page. We can then direct customers back to our site from any of these channels. We have found that customers enjoy engaging with our brand and seeing their content used on our site.
  • We have been able to drive traffic back to our site from social media content that we have gathered from Bazaarvoice Curations.
  • Since we started our hashtag campaign, and every time we promote it, we see an increase in social media posts using that hashtag.
  • As we promote our hashtag campaign on social media, we also see a spike in traffic directly related to these campaigns.
If you have a very active following on social media, it can be quite difficult to curate the content that is posted every day. We can get hundreds or thousands of posts about our brand a month which is impossible for our team to manage manually. Bazaarvoice Curations makes it incredibly easy to pull in relevant content that you can then use on your site or for marketing material.

If your social media following is a little smaller, you could probably manage content curation on your own or with a smaller or free tool.

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