Benchmark Email vs. Zoho LandingPage

For low volume non-profits, Benchmark Email provides a respectable free service. Ease of use is high and customization of the email is good. The discount for 501(c)(3) organizations and fully free use for non-profits that help children is commendable. Although the GUI editor is flexible and easy to learn, it does have some issues with certain detailed formatting concerns, like properly showing the newlines between paragraphs. Image/photo processing and presentation is similarly both easy to use, but frustrating due to some capability gaps and quirks, like specifying image sizes and display on hi-resolution devices.

Overall, Benchmark Email provides a good service that is easy to learn to expand your communication reach; however, the ROI and satisfaction may not be as high if paying fees comparable to other offerings.

Incentivized

My business context for a landing page involves downloading an ebook, with opt-in to learn more, with UTM parameters for each ad variant. The product is an AI-first SaaS platform that optimizes customer engagement at a Segment of One level, which means that that target persona is a CMO or similar role, and the target industries include apparel retail, asset management, grocery retail, QSR, hospitality, and consumer durables. Zoho LandingPage seems to be suitable for this use case.

• 2,000 contact list space available with no time limit to those who can't upgrade.
• The AB Testing feature helps to improve the performance of your emails by experimenting with different content and send times to determine what works best. Thus great emailing objectives are easier to achieve.
• There is a feature where website and email engagement trigger an automatic email series. For example, the automatic flow of a subscriber from a leads list to a customer list upon making a purchase is awesome.

• Provides a simple way to add forms for leads to fill out
• Provides a simple page to direct interested individuals to
• Provides a way to automate lead information

Incentivized

• List maintenance -- navigating multiple lists is a cumbersome activity.
• Analytics about user engagement could be better. It's not super robust, especially if you're used to Google Analytics.
• Customer support is kind of slow to get back to us.

Incentivized

• I could add additional page options on landing pages to give landing pages 'depth.' Example: Liken an 'about us' page ect.
• I could use a 2-part video tutorial for newcomers to get started even faster.
• I could use the ability with landing pages to create a custom footer with privacy, terms and conditions, and FDCPA.

My underlying choice was to use Zoho Begin to handle CRM. With that choice made, using the Zoho LandingPage product was a logical follow-on decision, and it appears to meet all my needs so far.

I stated this plenty of times in my previous responses but we moved to Benchmark from Mad Mimi. Mad Mimi's feature set is extremely basic and only suited for start-ups or very small businesses. Benchmark provides enough customization to take the next step in your email marketing program. It's also fairly affordable

Incentivized

Leadpages drag and drop builder is 'bulky' and not as user friendly as Zoho LandingPage and the sample pages all look the same while with unbounce, unbounce caps you at monthly site visitors, is a lot higher in cost per month and lacks advanced reporting for the entry level package.

• If we think particularly on the ROI then benchmark email gives you a definite amount of ROI. But it takes time, you will see the results after a six month span of time. Because sending an email itself is a slow and steady process to follow.

Incentivized

• Many people I sent it to have seen the landing page, the fact that it is so clear makes everything easier to understand at a glance and with just a few seconds of observation.
• Very well organized
• Information well distributed thanks to the images that I was able to put and the graphics that the template allowed me to copy