BenchmarkONE (formerly Hatchbuck) is an all-in-one sales and marketing software that includes CRM, marketing automation, and email marketing tools. Users can build online forms, manage and segment contacts, engage prospects with relevant follow-up, manage tasks, and track their pipeline.
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per month
LeaseLabs by RealPage
Score 6.8 out of 10
N/A
LeaseLabs from RealPage centralizes the user's marketing efforts through a GoDirect marketing approach: a single strategy equipped with the vital marketing products that power all marketing channels so that the user's prospect’s journey is in total sync with every marketing touch point – thoughtfully guiding them toward their path to lease.
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Pricing
BenchmarkONE
LeaseLabs by RealPage
Editions & Modules
Lite
$0
per month
Pro
$0
Agencies
Special Pricing for Qualifying Agencies
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Offerings
Pricing Offerings
BenchmarkONE
LeaseLabs by RealPage
Free Trial
Yes
No
Free/Freemium Version
Yes
No
Premium Consulting/Integration Services
Yes
No
Entry-level Setup Fee
No setup fee
No setup fee
Additional Details
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More Pricing Information
Community Pulse
BenchmarkONE
LeaseLabs by RealPage
Features
BenchmarkONE
LeaseLabs by RealPage
Email & Online Marketing
Comparison of Email & Online Marketing features of Product A and Product B
BenchmarkONE
5.2
29 Ratings
32% below category average
LeaseLabs by RealPage
9.5
1 Ratings
28% above category average
WYSIWYG email editor
5.126 Ratings
00 Ratings
Dynamic content
4.221 Ratings
00 Ratings
Ability to test dynamic content
4.121 Ratings
00 Ratings
Landing pages
4.016 Ratings
9.01 Ratings
A/B testing
8.910 Ratings
00 Ratings
Mobile optimization
8.912 Ratings
10.01 Ratings
Email deliverability reporting
3.328 Ratings
00 Ratings
List management
4.329 Ratings
00 Ratings
Triggered drip sequences
4.310 Ratings
00 Ratings
Lead Management
Comparison of Lead Management features of Product A and Product B
BenchmarkONE
4.0
29 Ratings
47% below category average
LeaseLabs by RealPage
-
Ratings
Lead nurturing automation
3.229 Ratings
00 Ratings
Lead scoring and grading
4.329 Ratings
00 Ratings
Data quality management
4.327 Ratings
00 Ratings
Automated sales alerts and tasks
4.327 Ratings
00 Ratings
Campaign Management
Comparison of Campaign Management features of Product A and Product B
BenchmarkONE
7.5
13 Ratings
1% above category average
LeaseLabs by RealPage
-
Ratings
Calendaring
7.99 Ratings
00 Ratings
Event/webinar marketing
7.110 Ratings
00 Ratings
Social Media Marketing
Comparison of Social Media Marketing features of Product A and Product B
BenchmarkONE
3.9
22 Ratings
51% below category average
LeaseLabs by RealPage
-
Ratings
Social sharing and campaigns
6.49 Ratings
00 Ratings
Social profile integration
1.422 Ratings
00 Ratings
Reporting & Analytics
Comparison of Reporting & Analytics features of Product A and Product B
BenchmarkONE
3.7
28 Ratings
56% below category average
LeaseLabs by RealPage
-
Ratings
Dashboards
3.327 Ratings
00 Ratings
Standard reports
1.019 Ratings
00 Ratings
Custom reports
6.814 Ratings
00 Ratings
Platform & Infrastructure
Comparison of Platform & Infrastructure features of Product A and Product B
Hatchbuck is great for small to mid size businesses that are really looking to keep track of their progress with their sales leads as well as their existing customers, as well as tracking the activity their customers are taking from their communications, and automate their sales and marketing funnel as much as possible. We are a SaaS company (software as a service), with sales that range from teeny tiny to very big fish so it's been an easy tool to work with to make sure we are communicating with clients based on their size and needs.
Since LeaseLabs by RealPage specializes in website development and hosting for the multifamily real estate industry specifically, they are uniquely in tune to the specific needs and wants of management companies and apartment communities. They also offer management company websites in addition to individual property sites. Whether you are looking for a templated site to make your own, or a fully custom build, they can help out in many use cases.
They may be a little behind the curve when it comes to some of the advanced features, such as integrating various calendars and e-mail clients.
I would like to see them more integrated with social media platforms, such as keeping track of social media activity and adding more platforms that they track within a record.
The onboarding process was a bit bumpy and took much longer than expected.
In case you can't tell, we are in love with Hatchbuck software. Could it be improved? Of course it could, but, based on our current needs, and the needs of our existing and targeted clients so far, Hatchbuck presents the best fit option available. As a partner we are looking to grow with Hacthbuck into the future.
Hatchbuck offers on-boarding, training, and has a suite of videos, which makes it super easy to get started. As with any software that is the key. Have a plan, stay focused, and get started. Once, you begin to play with Hatchbuck you will see that it is very user friendly.
LeaseLabs by RealPage's CMS dashboard is top notch. It allows us to make essential changes to our websites, including updating copy, photos, and amenities, without requiring action and time with development. LeaseLabs by RealPage's CMS uses markdown code, and allows for embedding iframes, giving us dynamic flexibility in adding relevant new media and content to our websites.
There has never been any downtime for Hatchbuck, which is very reassuring for me as I market and recruit strenuously for the University at Albany's executive Weekend MBA Program. Hatchbuck team members have also been available when I have reached out to them with questions or issues. With one exception, where one of my e-mails became lost in the Internet "black hole," they have gotten back to me in very timely fashion!
I always get a response within 24 hours, unless I ask on a weekend. The team seems to work together to resolve my issues, answer my questions, and update me on changes. In fact, they have even connected [with] me to ask how they can improve the Hatchbuck software and their service. This is why I love them so much.
I have had more experience with Hatchbuck, and was introduced to it through someone who is quite familiar. My perspective is that for the money, Hatchbuck does all it needs to, and does it well. I'm sure there are comparable products, but this is the first one that I found user friendly enough to be able to use it consistently
LeaseLabs by RealPage is a viable option to Yardi's RentCafe Suite, providing for quicker updates to website content, phones, and information. Yardi RentCafe probably offers more features in terms of the full marketing product suite, and the ability to customize the design of the website whereas LeaseLabs by RealPage would require development to step in. However, RentCafe can be overtly complicated and lags in terms of time to update and publish online when compared to LeaseLabs by RealPage.