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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    BenchmarkONE

    Score8 out of 10
    Small Businesses (1-50 employees)
    BenchmarkONE (formerly Hatchbuck) is an all-in-one sales and marketing software that includes CRM, marketing automation, and email marketing tools. Users can build online forms, manage and segment contacts, engage prospects with relevant follow-up, manage tasks, and track their pipeline.

    $0

    per month

    Pricing
    BenchmarkONE
    Editions & Modules
    Lite
    $0
    per month
    Pro
    $0
    Agencies
    Special Pricing for Qualifying Agencies
    Offerings
    Pricing Offerings
    BenchmarkONE
    Free Trial
    Yes
    Free/Freemium Version
    Yes
    Premium Consulting/Integration Services
    Yes
    Entry-level Setup FeeNo setup fee
    Additional Details
    More Pricing Information
    Community Pulse
    BenchmarkONE
    Considered Both Products
    BenchmarkONE
    Chose BenchmarkONE
    In the past, I have used Getresponse. I found it very handy for Affiliate Marketing but not good enough for Corporate Marketing. I then incorporated Benchmark Email into my arsenal because it is good enough for both Affiliate Marketing and Corporate Marketing. With the upgrade …
    Incentivized
    Chose BenchmarkONE
    I have had more experience with Hatchbuck, and was introduced to it through someone who is quite familiar. My perspective is that for the money, Hatchbuck does all it needs to, and does it well. I'm sure there are comparable products, but this is the first one that I found …
    Incentivized
    Chose BenchmarkONE
    We used the free trial of many competitors, such as Mailchimp, Constant Contact, etc. Basically, Benchmark Email provided the best value for the money. The fact that we could get some economy of scale on the extended contract as well as the introduction of split a/b testing …
    Incentivized
    Chose BenchmarkONE
    I like Hatchbuck because they're a smaller company so they provide more personalized customer service.
    Incentivized
    Chose BenchmarkONE
    Mail Chimp. Vertical Response
    Incentivized
    Chose BenchmarkONE
    Hatchbuck is my favorite. It's easy to use and it's budget-friendly. It's much more intuitive than SharpSpring or ActiveCampaign. Because of the price of the tool, it's definitely a serious competition to giants like HubSpot. This is a great choice for solopreneurs and smaller …
    Incentivized
    Chose BenchmarkONE
    I stated this plenty of times in my previous responses but we moved to Benchmark from Mad Mimi. Mad Mimi's feature set is extremely basic and only suited for start-ups or very small businesses. Benchmark provides enough customization to take the next step in your email …
    Incentivized
    Chose BenchmarkONE
    Just so much easier to use...
    Incentivized
    Chose BenchmarkONE
    We really liked the unique mix of a CRM, an email marketing tool, and a sales funnel tool we found with Hatchbuck. Additionally, the software was easy enough to learn so that multiple team members were able to quickly get up and running using the system. Other tools we …
    Incentivized
    Chose BenchmarkONE
    I use HubSpot Sales concurrently with Hatchbuck as it offers capabilities not included with Hatchbuck: email tracking not from the system, integration with Facebook advertising, website popups.

    Hatchbuck was selected as an entry-level tool focusing on automation and CRM. Though …
    Incentivized
    Chose BenchmarkONE
    We didn't use anything else before
    Incentivized
    Chose BenchmarkONE
    At the time of the decision, we anticipated a larger audience and a high potential cost of MailChimp. We also believed that Benchmark Email would be less complex and therefore quicker to implement and learn. Given the current needs and pricing, I believe MailChimp may be …
    Incentivized
    Chose BenchmarkONE
    Of the free email marketing services I tried, Benchmark could only stack up against Zoho Campaigns and Moosend. as unfortunately, MailChimp has better signup form customization options, SendinBlue's free plan offers advanced automation and MailerLite offers advanced …
    Incentivized
    Chose BenchmarkONE
    Benchmark is very good for sending business email for products and services and especially for sending white papers compared to the others. But it also depends on your requirements.
    Incentivized
    Chose BenchmarkONE
    For very basic CRM, email and marketing automation, Hatchbuck is a clear winner on feature set, price and ease of use. Lots of bells and whistles are great if you use them. But many of our clients don't want to learn, maintain and pay for that much technology. However, more …
    Incentivized
    Chose BenchmarkONE
    Hatchbuck is in a class by itself.

    Hubspot and Infusionsoft are awesome, but, there is too much to understand and layers of tools which sometimes end up taking up more time than the typical small business owner has to invest.
    Chose BenchmarkONE
    Best tool of it's kind in the market and most affordable by far!
    Chose BenchmarkONE
    I don't have much experience with similar products at this point in time. Very little experience with Constant Contact and Mail Chimp. What I can tell though is Hatchbuck's features are far more advanced.
    Chose BenchmarkONE
    Hatchbuck is much better than MailChimp except for MailChimp's ability to send RSS based emails.
    Chose BenchmarkONE
    Cost wise, Hatchbuck is more expensive than Constant Contact, which it replaced. Feature wise, Hatchbuck provides more functionality and features than Constant Contact.
    Chose BenchmarkONE
    Not well integrated with ACT! plus the email editing was very hard to use and limited.
    Chose BenchmarkONE
    Microsoft Dynamics CRM was way too complicated and more [robust] than the needs of the company. Hatchbuck makes it easy to automate, segment, and deliver content. Microsoft Dynamics was extremely customizable but that came at both a financial cost and a productivity cost. No …
    Chose BenchmarkONE
    I used Constant Contact in the past. Hatchbuck has a much better CRM system and ways to track and segment customers.
    Chose BenchmarkONE
    I have tested three major competitors in the same field and Hatchbuck stands above them. I do not wish to mention them, but I can say that the visual appeal, intuitive nature, and ease of which I am learning their system is stellar. It takes a bit of time, but you can be up and …
    Chose BenchmarkONE
    I've used Salesforce Group edition, but it was too robust for our team. Hatchbuck was more suited our company and our stage.
    Key User Insights
    Would buy again
    No answers on this topic
    Delivers good value for the price
    No answers on this topic
    Happy with the feature set
    No answers on this topic
    Lived up to sales and marketing promises
    No answers on this topic
    Implementation went as expected
    No answers on this topic
    Features
    BenchmarkONE
    Email & Online Marketing
    Comparison of Email & Online Marketing features of BenchmarkONE
    Feature
    BenchmarkONE
    8.2
    36 Ratings
    6% above category average
    WYSIWYG email editor5.332 Ratings
    Dynamic content10.027 Ratings
    Landing pages10.020 Ratings
    A/B testing10.016 Ratings
    Mobile optimization10.019 Ratings
    Email deliverability reporting10.034 Ratings
    List management10.036 Ratings
    Triggered drip sequences4.514 Ratings
    Lead Management
    Comparison of Lead Management features of BenchmarkONE
    Feature
    BenchmarkONE
    4.0
    29 Ratings
    59% below category average
    Lead nurturing automation3.229 Ratings
    Lead scoring and grading4.329 Ratings
    Data quality management4.327 Ratings
    Automated sales alerts and tasks4.327 Ratings
    Campaign Management
    Comparison of Campaign Management features of BenchmarkONE
    Feature
    BenchmarkONE
    7.5
    13 Ratings
    4% above category average
    Calendaring7.99 Ratings
    Reporting & Analytics
    Comparison of Reporting & Analytics features of BenchmarkONE
    Feature
    BenchmarkONE
    6.9
    35 Ratings
    1% above category average
    Dashboards3.633 Ratings
    Standard reports10.026 Ratings
    Custom reports7.217 Ratings
    Platform & Infrastructure
    Comparison of Platform & Infrastructure features of BenchmarkONE
    Feature
    BenchmarkONE
    5.5
    22 Ratings
    29% below category average
    API2.015 Ratings
    Role-based workflow & approvals8.013 Ratings
    Customizability2.621 Ratings
    Best Alternatives
    BenchmarkONE
    Small Businesses
    SharpSpring (discontinued)
    Score8 out of 10
    Medium-sized Companies
    No answers on this topic
    Enterprises
    No answers on this topic
    All AlternativesView all alternatives
    User Ratings
    BenchmarkONE
    Likelihood to Recommend
    7.0
    (39 ratings)
    Likelihood to Renew
    8.0
    (24 ratings)
    Usability
    8.2
    (4 ratings)
    Availability
    8.5
    (4 ratings)
    Performance
    6.4
    (1 ratings)
    Support Rating
    9.1
    (3 ratings)
    Implementation Rating
    8.2
    (2 ratings)
    Ease of integration
    8.1
    (2 ratings)
    User Testimonials
    BenchmarkONE
    Likelihood to Recommend
    BenchmarkONE
    Hatchbuck is great for small to mid size businesses that are really looking to keep track of their progress with their sales leads as well as their existing customers, as well as tracking the activity their customers are taking from their communications, and automate their sales and marketing funnel as much as possible. We are a SaaS company (software as a service), with sales that range from teeny tiny to very big fish so it's been an easy tool to work with to make sure we are communicating with clients based on their size and needs.
    Incentivized
    Read full review
    Pros
    BenchmarkONE
    • The product is simple to use but can be as complex as you would like it to be.
    • Customer service and support are great. Always responsive and quick to find a solution.
    • The email templates and instructional videos have been helpful.
    • They definitely understand marketing and have created a simple system to support content delivery.
    Read full review
    Cons
    BenchmarkONE
    • Glitchy editor - powerful drag and drop features, but precise formatting can have issues.
    • Stagnant platform - few notable features or fixes over the past two years.
    • Delivery Success - anecdotal customer reports suggest high percent of emails are diverted by spam filters.
    Incentivized
    Read full review
    Likelihood to Renew
    BenchmarkONE
    In case you can't tell, we are in love with Hatchbuck software. Could it be improved? Of course it could, but, based on our current needs, and the needs of our existing and targeted clients so far, Hatchbuck presents the best fit option available. As a partner we are looking to grow with Hacthbuck into the future.
    Read full review
    Usability
    BenchmarkONE
    Hatchbuck offers on-boarding, training, and has a suite of videos, which makes it super easy to get started. As with any software that is the key. Have a plan, stay focused, and get started. Once, you begin to play with Hatchbuck you will see that it is very user friendly.
    Read full review
    Reliability and Availability
    BenchmarkONE
    There has never been any downtime for Hatchbuck, which is very reassuring for me as I market and recruit strenuously for the University at Albany's executive Weekend MBA Program. Hatchbuck team members have also been available when I have reached out to them with questions or issues. With one exception, where one of my e-mails became lost in the Internet "black hole," they have gotten back to me in very timely fashion!
    Read full review
    Support Rating
    BenchmarkONE
    I always get a response within 24 hours, unless I ask on a weekend. The team seems to work together to resolve my issues, answer my questions, and update me on changes. In fact, they have even connected [with] me to ask how they can improve the Hatchbuck software and their service. This is why I love them so much.
    Read full review
    Implementation Rating
    BenchmarkONE
    Overall very satisfied. More sample please.
    Read full review
    Alternatives Considered
    BenchmarkONE
    In the past, I have used Getresponse. I found it very handy for Affiliate Marketing but not good enough for Corporate Marketing. I then incorporated Benchmark Email into my arsenal because it is good enough for both Affiliate Marketing and Corporate Marketing. With the upgrade costs on Benchmark Email not sustainable to a growing entrepreneur like me, I had to get SENDIO. I am learning to use SENDIO and I am discovering it's very cost-effective apart from giving me unlimited space for my contact lists. While SENDIO is the best for bulk emailing, Benchmark Email remains the best for Corporate Emailing, though I am keeping all three software.
    Read full review
    Return on Investment
    BenchmarkONE
    • I personally experience approximately 10-12 positive prospect interactions due to Hatchbuck.
    • It makes it easy to see how many times attachments are viewed, and projects a prospects interest.
    • It guides you to some degree as to when to reach out again.
    Incentivized
    Read full review
    ScreenShots

    BenchmarkONE Screenshots

    Screenshot of See your progress at a glance. BenchmarkONE's dashboard gives you valuable insight into which areas of sales and marketing you should focus on the most.Screenshot of BenchmarkONE's small business CRM makes it simple to track and manage all of your contacts in one spot. BenchmarkONE notifies you when important tasks are due and even sends you hot lead alerts when prospects are ready to buy.Screenshot of Automatically track the pages your contacts have visited on your site, the emails they have been sent, the emails they've opened and the links they've clicked.  Understand their interests to put relevant conversations with prospects and customers at your fingertips.Screenshot of Setting up Email Nurturing campaigns are a snap in BenchmarkONE. You can easily drip relevant content to sales leads and contacts that nurtures them throughout the entire buying process, saving you valuable time and skyrocketing response rates.Screenshot of Create great looking emails using BenchmarkONE's drag and drop email builder, or select a template from our extensive email template library.