Blogger is a blog-publishing service that allows private or multi-user blogs with time-stamped entries. It was created by Pyra Labs, which was bought by Google in 2003. Generally, the blogs are hosted by Google at a subdomain of blogspot.com.
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LinkedIn Publishing Platform
Score 8.6 out of 10
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The LinkedIn Publish Platform supports long-form content publishing and blogging by influencers.
It's well-suited for helping you reinforce SEO for another site. It's OK for creating a real quick blog if you or a client needs something fast that does not demand a great visual design or a lot of visual content. If you want to create a super sharp-looking blog with a lot of visual content, WordPress will outperform Blogger by about 16 zillion to 1. Like, it's not even at all close. I would never use Blogger as my company's website. That would almost automatically consign your site to a very lonely existence.
The platform is a great tool for someone trying to find a job. I have personally used the platform to help me get my current position and will use it again once I am back in the job market. There are some people out there who claim the platform is useless. In my opinion, if you see the LinkedIn platform as useless then you don't really understand how helpful it can be in the digital age of 2017.
I was never a fan of the way people connect on the platform. For example, if I want to connect with someone I have to at least know them or their email address. There are situations whereas I want to connect with people whom I do not know.
The platform is slowly turning into Facebook. More and more I see people posting things that do not belong. Linkedin is supposed to be a professional platform, I wish they would be more clear about that. People can and do post whatever they want, however some kind of reminder to people who use the platform would be nice.
I love the additional income and how great my blogs have turned out. It's given me ideas for others to build their blogs and has attained new clients for me. I make money using AdSense, how little or how much I want to make is up to me promoting my Blog.
Blogger has a simple layout with descriptive instructions when you first sign up. It can be intimidating at first but is easy to learn through simple navigation and a little trial and error
Google doesn't support anything that's free. Anything. Seriously, when was the last time you saw a help number for a free Google app where you could pick up a phone and get a credible voice on the other end. Unless you're actually paying Google for a service you don't exist.
Have a plan written out for yourself, you can always make changes as you go. It's more difficult to build a Blog if one doesn't even know what the Blog is going to be about. It's best to plan what your Blog is going to be about and what your audience is going to be and what you want to accomplish before you start building.
I've selected Blogger due to its simple user interface and open source feature. I can make my pages within a few minutes and add them to my website quickly, unlike other software, Iike Wix or WordPress, which is more advanced and requires pre-learning to make efficient use of them. With Blogger, I can start my blog building directly without any prior knowledge and coding.
The problem with Facebook for Business is that it is on Facebook. Facebook is a great way for a company to brand themselves. However a companies content is surround by other content that is often not professional. For example, if someone follows my company on Facebook and scrolls down their timeline and sees my post, it is intertwined in their feed with their Facebook friends. This could lead to your content being mixed in with others. With Linkedin, it is solely supposed to be used for professionals. People are not supposed to (even though some do) post things that may be deemed offensive. That is not the case with Facebook.
Before using Blogger, we were sending out information to agents via email and they would either delete them or just not find them. Now since we keep all the information in one place, it has cut down repetitive questions and has given our agents a voice as to what is working for them and what is not.
We don't have any hard numbers, but we have heard back from our agents that the blog posts help them and not have to rely on contacting support stuff as often to find answers to simple questions.
The only negative impact felt so far is with a few select agents leaving negative feedback to blog due to personal issues they have with policies within the company.
I think it raises the awareness of my SuperStar Careers brand. When I talk to people offline, they often tell me they read my articles and can give specific examples.
I've had a few prospects reach out to me. In the past 2 years, I'd guess I've had up to 10 people reach out to me for a assistance.
