BlueConic vs. FirstHive

Where you are looking for agility and product placement - this is a great product. We were able to move $750k in product in a month due to the pure agility in offering more targetted discounts to users at the right moment. If you use the software correctly - this is like giving your core website experience steriods to offer users the right products at the right time. This shouldn't, however, replace comprehensive funnel testing. Think of it more like hyper offer-management service

Incentivized

It is well suited for all B2B and B2C industries to manage customers data and execute inbound campaigns

• BlueConic's technology and interface is second to none. They excel at taking potentially difficult tasks and making them easy for users to accomplish without having to stretch the platform's limits or reach out to customer support.
• The way BlueConic integrates with websites almost seems like magic; by placing a single tag you're able to track almost everything and deploy website personalization.
• BlueConic releases frequent updates to the platform, like new integrations to other platforms and different tools for tracking data.

Incentivized

• Data segmentation
• Data push without uploading to Facebook and Google ads platforms
• Inbound marketing campaigns execution without uploading our precious data into 3rd party platforms
• Email and SMS autiomation

• They should have the ability to port data beyond O&O properties. This is likely more complex than I make it seem, but a deal w/ a DMP to be able to do so would likely solve the issue.
• Could have some more "out of the box" APIs.
• WOuld be great if they had in-house consultants that could come and help set-up best practices with your other existing partnerships (this would be a HUGE ask though; places like Salesforce charge thousands for such services).

Incentivized

• Loading time
• Ease of integration

BlueConic is more lightweight and allows for more unique experiences at the same time. Again - this isn't meant to perfect the core UX of your site, but sit on top to deliver unique experiences to control offer management and close rates.

Incentivized

FirstHive is the first software of its kind that I use. It was recommended to me by a colleague who told me he is very happy with it, but he uses it for professional and non-educational purposes (as is my case). Indeed, even at an educational level, it is software that works. It would be helpful to create an educational version with fewer features and a more affordable price.

Incentivized

• BlueConic has lead to a deeper understanding of how customers engage with our content

Incentivized

• EDM campaigns improved a lot with 20% increment in leads
• SMS open rate has improved with tracking clicks options to optimize the campaign