Likelihood to Recommend Bluecore is fantastic for building and sending email campaigns. They're also spectacular at providing insight on where your subscribers actively are vs predictive behavior. This is particularly helpful in sending the right message at the right time to the right person, all with product recommendations. I don't think they would be particularly appropriate for building something in SMS (we've found a lot of success with
Attentive ) and I don't think Bluecore helps much with social media analytics
Read full review Monetate is a fully functional space to generate multiple marketing campaigns for your company on the web, many of the functions found in this program are a contribution to manage your content correctly and give it the space you are looking for, we We recommend it one hundred percent. We feel very comfortable with everything we have been able to achieve thanks to this program.
Read full review Pros Triggered emails Audience segmentation Integration with Facebook and Adwords Read full review Audience segmentation is relatively painless. They provide a robust way to granularly target visitors by device type, location, weather, demographics, etc. Our CSM has been very engaged and detailed in supporting our partnership. She provides very prompt responses and clearly works hard to push the Kibo team when possible. The User Interface to develop new actions is not terrible. Supports Single Sign On, which is the preferred method of managing users at my organization. Read full review Cons Embedded functionality for social media live preview Heat maps don't always show up More flexibility in navigation bar, can get uneven in proportion Read full review We'd like to be able to use the Monetate resources to help us set up tests that require web dev (to get it out of our backlog), but they also have wait times similar to our internal ones. I realize resources are hard to come by, but this is an area we'd love to be able to utilize more if the turnaround were quicker. IE is always a problem. I know it's not Monetate-specific though, and many tools struggle with IE. We have a large percentage of our users who use IE, and I'd like to provide more experiences in IE without and additional hassle. Read full review Likelihood to Renew I had never worked within a company that had a tool like this. It made my life as a designer and a creative manager much easier with it's easy to use interface and limitless possibilities in terms of creative. I would highly recommend taking Monetate for a test drive, you will not be disappointed.
Read full review Usability Part of what I love about Monetate is how intuitive the tool is. Very very easy to use - based on the basics - Who/What/When/Where concept. Anyone can jump right in and start using the tool. And very easy to copy campaigns and tweak to continue to build experiences. We recently added Monetate on mobile and similar experience - easy to jump back and forth between platforms. Also love the analytics dashboard...easily quantifiable and easy to get tidbits that are digestible for others not as familiar with tool.
Read full review Support Rating Monetate support team meets with use weekly, answers emails daily and promptly. They are proactive about getting answers for us when we need it and offering suggestions based on observations they have or learnings they want to share from other partners. Monetate's support is top notch.
Laura Santoki Marketing Manager - Internal Channel, Testing and Personalization
Read full review Implementation Rating Monetate installs easily and sets up personalization with just a few clicks. We never used the recommendation engine but the multivariant testing was great.
Read full review Alternatives Considered Bluecore impressed us from the start because of their focus on the email. I got the sense from
SmarterHQ that they viewed themselves more as a segmentation tool. While also very useful, Bluecore made it easier to close the circle and take that segmented list all the way through creative process to the actual send, with a consciousness of how we secure the conversion. Since becoming a customer, Bluecore has continued to blow me away with their innovation and professionalism, leaving no doubt that we made the right choice.
Read full review At the time of selection, it was the best tool to fit our business needs. The day-to-day users were able to create some experiences on their own and did not require much oversight. We also had developer support built into our contract along with internal developer support so most experiences were achievable. We believed it was as good and in some ways better than the other comparable tools on the market.
Read full review Return on Investment We've seen increased ROI through product personalization purchasing We've been able to individualize our campaigns based on highest category affinity We've seen engagement with our automated campaigns to help figure out exactly what blocks to include in these messages. Read full review We are really starting to understand our audience and what they prefer on our website. One example is on our product display pages, we learned that our visitors convert about 35% more when content is laid out in one fashion versus another. Another example is our promotional banners perform better when it takes up the width of the page versus the margins pulled in more. At first, Monetate was a negative ROI - we were paying for a service we weren't getting, and not understanding the full power of the program. With the new optimization firm however, we are now really able to churn out more tests, have a clean and direct test plan, and finally seeing tangible results. As an aside, Monetate has helped us just save time and money on creating our promotional banners now so we don't have to get with our development team each time we want to put one up. Even without running a test, it has let us add content to our site when we need to (as we already have the experiments set up as we need it to and we can quickly duplicate it) without our developers getting in there to make those short-lived changes. Read full review ScreenShots