Blueshift vs. mParticle

Blueshift is a great AI-based platform for travel companies that would like to retarget users as the platform is able to look at last searched dates, location, and hotel/ room type.

Incentivized

Do not integrate multiple analytics / customer messaging / download attribution SDKs into your mobile or web apps, duplicating data and risking a fragemented view of the customer. Instead integrate mParticle as a CDP, and configure the necessary integrations which will enable you to progress towards a world of the single-view of the customer. Also works great to import historical data into a newly onboarded/integrated tool.

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• Recommendation
• Segment, event, and recurring campaigns offer a wide range of possibilities to smartly email people
• Use of AI to build predictive scoring

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• Collect customer data from multiple sources.
• Integrated with wide breadth of vendors and verticals.
• Helps track unregistered user data into registered user data.

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• Campaign management features like drag and drop, copying elements - general ease of use improvements to the UX
• Ability to move customers easily from one campaign to another with one click

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• UI for events for customers takes time to update, its unreliable.
• Hard to inspect the data once its inputted.
• Not possible to link data with other non-customer related data.

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We're not in the mood to start this process over at this time. A lot of hard work went into it.

Incentivized

It's a great tool for beginners but not scalable to advance use cases. It's not it's a fault in our case, because any platform is as good as the data collected

Incentivized

They will go above and beyond and will file tickets If they don't have the answer. They are friendly, respectful, and punctual.

Incentivized

Blueshift's capability with events and segmentation is unmatched - with other CDPs, we have not been able to replicate the ability to create an event based on customer behavior that encapsulates a payload of information regarding that particular action.

Incentivized

mParticle has a bigger catalog of services you can interface with and provides a more complete check for data integrity. It also allows you to use any analytics solution.

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• Better ROI with more precise targeting
• More adapted to pressure
• Long to put in place however so it's taking time so we've potentially lost potential customers

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• This might be less of an issue with mParticle, but often times we found ourselves troubleshooting discrepancies between what mParticle showed vs downstream analytics platforms, more so than troubleshooting the issue itself.

Incentivized